Outdated SEO actively hurts your page ranks so it’s critical to know what’s outdated and what’s still effective.

Are Your SEO Strategies Outdated? 5 Practices You Need to Drop Today

Phillip Reinhardt

SEO constantly changes, which is both a gift and a curse. It’s a gift to marketers who take the time to make sure their content and web presence is always optimized for the latest updates. It especially helps the companies who simply try their best to provide their audience with relevant, timely content, since that’s what search behemoths such as …

Improving Website Search Engine Results

Crazy! 5% of Your Pages Are Driving 95% of Your SEO Traffic

David Bosley

Crawling. Indexing. Ranking. Are you ready to rewrite your entire website (including blog posts!) every time Google decides to change their search algorithm? This probably doesn’t “rank” high on your to-do list, and for good reason! You know in your heart of hearts how important it is for your website to rank high on specific keywords. You probably have your …

Optimizing Website Content For Search

Is Your Website Content Killing Your SEO?

Phillip Reinhardt

The days of building website content for search engine bots is truly over. Today, your content should be optimized for readability by humans, not by some type of keyword-munching creature that boosts your rankings for truly terrible content. If the content on your website was created several years ago and is following some of these older standards, it could easily …

Technical SEO Vs. Content Marketing

Which Wins? Technical SEO or Great Content?

David Bosley

A digital marketer’s job is never boring. Whether you’re looking for the next great way to hack your PPC results or finding a writer whose content is driving insane traffic on social, something is always shifting and you have to adjust. There’s been a lot of discussion about the need for finding fresh new content, but only a few years …

Brand evolution is necessary for any companies who want to enjoy sustained long-term growth

Do You Need a Brand Evolution? Take Notes From These 3 Companies

Phillip Reinhardt

Brands have evolved from simply companies that produce goods and service you can rely on to something much more than that. Driven largely by social media, a brand today needs to be exciting and something that people are proud to associate with. Consumers want to share their favorite brands with the family and friends, engage with them on social media, …

Saving time is one of the most important things you can do as a business

The Big Marketing Mistake 97% of SMBs Are Making

Phillip Reinhardt

Marketing is one of the most important tasks a business faces, no matter how big or how small it is. Without a successful marketing strategy, you’ll never be able to find enough new customers to sustain growth. For small businesses, this is especially important. Whether you’re new and trying to dig out a niche in your industry, or well-established and …

PBJ Marketing Named Leading NY Marketing Agency in 2018 by Clutch!

Phillip Reinhardt

A message from our [proud] CEO… Our team at PBJ Marketing works with companies of all sizes and across dozens of sectors to create and develop a market strategy that will help you grow your company. Our marketing tactics are data-driven and focused on long-term growth. We make recommendations with your audience, business objectives, and interests in mind. With the …

The Internet Of Things And What It Means For Marketers

The Internet of Things: What Does It Mean for Marketing?!!

David Bosley

One of today’s most trendy tech phrases is The Internet of Things. We all have a vague idea of what it means – our devices today are all connected to the Internet and to each other, whether they’re smartphones, cars, or refrigerators. As consumers and manufacturers, we’re just starting to scratch the surface of what this means and what we …

With so many possible touchpoints, Google Attribution uses machine learning to determine how much weight should be given to each one

4 Attribution Tools in Google AdWords You Should Know

David Bosley

If you’re using Google AdWords, you probably use last click attribution to determine the attribution credit for a conversion. In this model, whatever sources the final click before an eventual conversion receives 100% of the credit for that conversion. This is a simple, reasonable way to understand which of your campaigns is most valuable at driving conversions. The problem is …

Off-Site SEO Is Critical To The Overall Success Of Your SEO Strategy

Off-Site SEO and It’s Importance In Ranking Your Site

Phillip Reinhardt

Search engine optimization is constantly evolving and never completely intuitive. It makes sense that only your own website would matter for your own website’s SEO rankings, but that isn’t actually the case. Off-site SEO actually matters a great deal. More specifically, having other high-quality, well-ranked websites with links pointing to your own website matters a great deal. This tells Google, …