Outdated SEO actively hurts your page ranks so it’s critical to know what’s outdated and what’s still effective.

Are Your SEO Strategies Outdated? 5 Practices You Need to Drop Today

Phillip Reinhardt

SEO constantly changes, which is both a gift and a curse. It’s a gift to marketers who take the time to make sure their content and web presence is always optimized for the latest updates. It especially helps the companies who simply try their best to provide their audience with relevant, timely content, since that’s what search behemoths such as …

Understanding your audience and designing content for them

Is Your Content Reaching the Right Audience?

David Bosley

You’ve probably heard, more than once, by now that content is the undisputed king of the World Wide Web. If you have a website, the content on your site is what sets you apart from the nearly two billion (yes with a B) other websites clamoring for audiences across the Internet. While conventional wisdom tells us that more content is …

In the digital age, shopping has gone mobile. Has your business website

Is Your Business Website Optimized for a Mobile Audience?

David Bosley

If you haven’t yet made it a priority to make your website a mobile-friendly location on the World Wide Web, now is the time to take the leap. In fact, waiting could prove disastrous for your business. Here’s why. According to Business Insider, the number of m-commerce purchases (those made using mobile devices) accounted for 11.6 percent of total U.S. …

Google’s Algorithm Changes Again: Keeping Your Website Prepared

Phillip Reinhardt

At the beginning of August, many companies and marketing professionals started to notice a change in Google’s organic website traffic. The changes were formally announced but the details were not given, so we are left to examine the changes ourselves and try to follow the trail of breadcrumbs. However, there are some observations we can safely make about exactly what …

SEO 2018

Bringing SEO Back from the Dead

Phillip Reinhardt

There was a time not so long ago that SEO was at the very heart of every company’s digital marketing strategy. Things have changed dramatically. A recent survey found that SEO is the least popular digital marketing strategy among medium-sized businesses. In fact, only 44% of businesses surveyed claimed to dedicate any time or resources to SEO. It’s not clear why so …

Improving Website Search Engine Results

Crazy! 5% of Your Pages Are Driving 95% of Your SEO Traffic

David Bosley

Crawling. Indexing. Ranking. Are you ready to rewrite your entire website (including blog posts!) every time Google decides to change their search algorithm? This probably doesn’t “rank” high on your to-do list, and for good reason! You know in your heart of hearts how important it is for your website to rank high on specific keywords. You probably have your …

Website Ready for a Refresh

Why a Rockstar Website Is a Pivotal Part of Your Digital Marketing Mix

David Bosley

What is your website? It’s a centralized location for all of your digital marketing activities. It’s where your customers go to get a contact number, where prospects decide if you’re a good fit and where customers look when they’re ready for an upgrade. It’s the landing page for all of your advertising and the place where social media prospects go …

These are just four of the most common pieces in the digital marketing puzzle.

Common Digital Marketing Challenges and How to Overcome Them

David Bosley

Digital marketing is fast and constantly evolving. Being a successful digital marketer requires intricate knowledge of your customers and the industry and constantly staying abreast of the latest marketing trends. Despite the complexity, digital marketing is critical to every company’s success in 2018. And no matter how effective your team is, challenges are bound to arise. To help you navigate …

A digital marketing audit takes a thorough, honest look at all aspects of your digital marketing strategy.

Do You Need to Conduct a Digital Marketing Audit? Here’s Everything You Need to Know

David Bosley

A digital marketing audit is a critical component for long-term marketing success. Without a successful digital marketing strategy, your overall marketing will falter. And unless you’re regularly performing an audit of your digital marketing strategies, you’ll miss opportunities for improvement and allow your strengths to whittle away. At its core, a digital marketing audit is quite simple. You’re going to …

Optimizing Website Content For Search

Is Your Website Content Killing Your SEO?

Phillip Reinhardt

The days of building website content for search engine bots is truly over. Today, your content should be optimized for readability by humans, not by some type of keyword-munching creature that boosts your rankings for truly terrible content. If the content on your website was created several years ago and is following some of these older standards, it could easily …