SEO tools ranking blog PBJ

Ahrefs Vs SEMrush Vs Moz What’s the Best Tool for You?

PBJ Marketing

Search engine optimization (SEO) tools help you simplify and get the juice out of your SEO. Although not all tools are equal, this inequality gap expands when you compare their features side-by-side. In one study, users ranked these tools by order of simplicity. SEMrush, Ahrefs, and Moz ranked second, third, and fourth easiest SEO tools to use, in that order. …

PBJ Marketing Named as one of the World’s Top Link Building Providers by Clutch

Phillip Reinhardt

Our team here at PBJ Marketing have some exciting news to announce! Clutch.co has named us one of the top SEO Companies in the world! They’re highlighting us for our work in link building which is incredibly important when it comes to improving your SEO ranking and bringing more traffic to your business! Clutch.co is located in Washington, DC, just …

Google AdWords is accessible, but it’s also difficult to master. To reach your audience effectively, maximize the best quality of successful SEO and PPC campaigns: a High Quality Score.

Getting the Most out of Google Ads: Your Quality Score

Phillip Reinhardt

When it comes to Google, quality is king. The average digital marketer can double their annual return with a solid Google Ads approach—and even the most ambitious PPC campaign can be incredibly cost-efficient when a keen eye for high website performance is applied. Is it possible to estimate keyword, ad and landing page quality? Much of a PPC campaign can …

PBJ Marketing Named in Clutch’s Top 1,000 B2B Service Providers Worldwide

Phillip Reinhardt

PBJ Marketing is excited to announce our recent recognition as one of the world’s leading agencies in pay per click. Focusing all of our company services on pay per click and SEO allows us to have a diverse clientele, including a range of sizes and industries of the businesses we work with. Being featured in the top 1% of the …

To get ahead in 2020, your SEO strategy will need to rely on content strategies grounded in insightful semantics and organic search.

2020 ‘s Top SEO Shifts

Phillip Reinhardt

Like most, you’ve probably been keeping up with SEO. Since 2017, Google has existed under the moniker of an “AI-first” company—designing and assisting organic search with innovative solutions beyond the conventional link-listing design. Between AdWords, Gmail and Google Assistant, quite a lot has changed. Where AI is considered, plenty of upcoming trends will presumably spawn from Google’s RankBrain which was …

Developing an SEO strategy is simpler than you might imagine.

Building a Framework For Effective SEO

Phillip Reinhardt

Developing an SEO strategy feels overwhelming, but it doesn’t have to be. There’s certainly a lot of work when it comes to optimizing your website and content for search engines, but with the right framework, it’s actually quite simple. You just need to be willing to put in the time and effort. Even the simplest efforts, if implemented properly, will …

Your third-party data provider has you covered. Still, there are hidden resources your in-house SEO team can find by integrating both sides.

Improve Your SEO Decisions Based Upon Paid Data, and Vice Versa

Phillip Reinhardt

There’s no definitive way to operate your SEO team. Whether these professionals work within a business, an agency or a large corporation—there are plenty of variables to account for. Effective SEO relies on high-quality data. In turn, high-quality data relies on a specialized, consolidated analytics group. Third-party data providers prioritize the research of today’s constantly changing consumer markets, offering the …

Using a marketing agency for SEO allows your company to stay agile while driving critical results.

The Key to Impactful SEO? Ask Your Marketing Agency

David Bosley

Search engine optimization, or SEO, is one of the most important digital marketing strategies a company can focus on. First and foremost, it increases your company’s visibility and digital footprint. It is also valuable for a number of other important reasons. First of all, organic traffic is the single biggest driver of overall website traffic. A recent study found that …

The Biggest Metrics Pitfalls of 2019, and How to Avoid Them

David Bosley

The use of gig data, often, is a digital marketer’s ideal solution. Like most resources, however, data has downfalls. Internet information certainly isn’t difficult to come by—especially in 2019. As the big data analytics market is likely to reach $103 billion by 2023, 2019 is expected to see another 20 percent of growth before the end of December. Enormous data …