Google has always been tough to predict, even when bypassing the age-old ‘invisible algorithm’ problem. Even though digital marketers are willing to leave mysteries unsolved, however, several Google-based marketing topics persist as head-scratchers. The SEO world has evolved a lot in recent years, undoubtedly: In the past few years, the marketing world has undergone some serious resurfacing due to Google’s …
Google’s search engine algorithms are quickly changing as time progresses. The search engine giant is constantly refining its search engine algorithms to ensure the best webpages are ranked highly while substandard pages are buried deep down the rankings or not ranked at all. Google’s latest effort to improve its search engine ranking system comes in the form of an alteration …
For many people, phrases like quantitative data, qualitative data, and search engine optimization sound like someone is speaking Greek. They are words that may not ordinarily come up in ordinary conversations. At least not outside of high-level math and science circles for the first two and internet marketing circles for the last. SEO and content still remain king, but to …
If you’re like most digital marketers, you’ve been proactive about cross-channel marketing. These days, the natural components of social media platforms give decision-makers a leg up, where marketing analysis comes into play. While Facebook’s Newsfeed ads help new businesses become recognized via long-form content, Google’s wide-reaching influence leaves no SEO opportunity unchecked. While these two factors certainly pair nicely—they also …
Every business has its costs—regardless of industry. Whether you’re a startup-lover crafting an SEO strategy, a soon-to-be entrepreneur, or simply want to boost your small business’s bottom line, digital marketing is an eventuality you’ll need to approach carefully. Your small business team works hard; even more so if you’re a solo operator. Between budget planning, consumer segmentation, product rollouts, and …
Digital channels are more interconnected than ever—giving digital marketers more access to new customer audiences every month. Between highly relevant messages powered by automation and custom-tailored purchasing options, it isn’t difficult to see why today’s biggest brands are thriving in the world of data. In 2020, 61 percent of marketers consider SEO to be a vital ingredient of their digital …
Search engine optimization (SEO) tools help you simplify and get the juice out of your SEO. Although not all tools are equal, this inequality gap expands when you compare their features side-by-side. In one study, users ranked these tools by order of simplicity. SEMrush, Ahrefs, and Moz ranked second, third, and fourth easiest SEO tools to use, in that order. …
Our team here at PBJ Marketing have some exciting news to announce! Clutch.co has named us one of the top SEO Companies in the world! They’re highlighting us for our work in link building which is incredibly important when it comes to improving your SEO ranking and bringing more traffic to your business! Clutch.co is located in Washington, DC, just …
When it comes to Google, quality is king. The average digital marketer can double their annual return with a solid Google Ads approach—and even the most ambitious PPC campaign can be incredibly cost-efficient when a keen eye for high website performance is applied. Is it possible to estimate keyword, ad and landing page quality? Much of a PPC campaign can …