A blog content calendar helps you plan your business blog more effectively.

Why Your Business Blog Needs a Content Calendar

David Bosley

In April of 2018, we discussed the importance of a blog calendar for your business. Consider this a sort of “Why Your Business Needs a Content Calendar v 2.0.” In our original post, we discussed several important reasons for businesses to invest time, effort, energy, and planning into creating and maintaining content calendars. They include essentials, like: Keeping your content organized. …

Redefine your WordPress strategy to create unforgettable campaigns. 

The 10 Best WordPress Digital Marketing Tips

Phillip Reinhardt

WordPress is one of the world’s most-used content management platforms. While it began as a personal project directed at small content marketing initiatives, it’s become an integral part of the online world’s architecture—as well as modern digital marketing. The platform powers nearly 27 percent of the Internet, and its content management system market share sits around 60 percent. Entire startups have revolved …

The right digital marketing partner will be able to help save you time, money and a lot of stress.

Finding the Best Marketing Partner For Your Business

David Bosley

Working with a digital marketing partner is a great idea for businesses of all sizes. The right partner can help you spend your marketing dollars more efficiently, thus saving you money. They can help you perform your tasks with greater precision and automate processes, saving you time. They’ll offer you insights and expertise that might not and cannot exist within your organization. …

Outdated SEO actively hurts your page ranks so it’s critical to know what’s outdated and what’s still effective.

Are Your SEO Strategies Outdated? 5 Practices You Need to Drop Today

Phillip Reinhardt

SEO constantly changes, which is both a gift and a curse. It’s a gift to marketers who take the time to make sure their content and web presence is always optimized for the latest updates. It especially helps the companies who simply try their best to provide their audience with relevant, timely content, since that’s what search behemoths such as …

Understanding your audience and designing content for them

Is Your Content Reaching the Right Audience?

David Bosley

You’ve probably heard, more than once, by now that content is the undisputed king of the World Wide Web. If you have a website, the content on your site is what sets you apart from the nearly two billion (yes with a B) other websites clamoring for audiences across the Internet. While conventional wisdom tells us that more content is …

In the digital age, shopping has gone mobile. Has your business website

Is Your Business Website Optimized for a Mobile Audience?

David Bosley

If you haven’t yet made it a priority to make your website a mobile-friendly location on the World Wide Web, now is the time to take the leap. In fact, waiting could prove disastrous for your business. Here’s why. According to Business Insider, the number of m-commerce purchases (those made using mobile devices) accounted for 11.6 percent of total U.S. …

Google’s Algorithm Changes Again: Keeping Your Website Prepared

Phillip Reinhardt

At the beginning of August, many companies and marketing professionals started to notice a change in Google’s organic website traffic. The changes were formally announced but the details were not given, so we are left to examine the changes ourselves and try to follow the trail of breadcrumbs. However, there are some observations we can safely make about exactly what …

SEO 2018

Bringing SEO Back from the Dead

Phillip Reinhardt

There was a time not so long ago that SEO was at the very heart of every company’s digital marketing strategy. Things have changed dramatically. A recent survey found that SEO is the least popular digital marketing strategy among medium-sized businesses. In fact, only 44% of businesses surveyed claimed to dedicate any time or resources to SEO. It’s not clear why so …

Improving Website Search Engine Results

Crazy! 5% of Your Pages Are Driving 95% of Your SEO Traffic

David Bosley

Crawling. Indexing. Ranking. Are you ready to rewrite your entire website (including blog posts!) every time Google decides to change their search algorithm? This probably doesn’t “rank” high on your to-do list, and for good reason! You know in your heart of hearts how important it is for your website to rank high on specific keywords. You probably have your …

Website Ready for a Refresh

Why a Rockstar Website Is a Pivotal Part of Your Digital Marketing Mix

David Bosley

What is your website? It’s a centralized location for all of your digital marketing activities. It’s where your customers go to get a contact number, where prospects decide if you’re a good fit and where customers look when they’re ready for an upgrade. It’s the landing page for all of your advertising and the place where social media prospects go …