The importance of link building

The Importance of Link-Building

Nicki Betterbid

Link-building has always been a critical component of search engine optimization (SEO).

Mobile phone with Google pulled up on screen

Google Page Experience Update: What You Need to Know

Nicki Betterbid

As the preeminent search engine, Google has always focused on improving the user experience. They defined specific criteria for upgrading the user experience on mobile devices, and are now launching an equivalent page experience upgrade for desktops. This recent upgrade will be fully functional by the end of March 2022.

Woman analyzing data on her computer

Search Cannibalization: Organic Content and Paid Search

Nicki Betterbid

You’ve devoted considerable time to SEO and take great pride in constantly providing your audience with engaging content. Your website’s landing pages are optimized and you have a high PageRank in search results. Unfortunately, you’ve hit a wall and can’t generate any more traffic through organic search. You’re entertaining the idea of running a Pay-Per-Click (PPC) campaign to increase traffic …

A/B split testing

How A/B Split Testing Improves Digital Marketing Strategies

Nicki Betterbid

There was a time when measuring the effectiveness of multiple marketing campaigns was problematic at best, and at worst, mere guesswork. Companies rarely, if ever, knew exactly which campaign drove the customer to their door. However, with today’s digital marketing strategies, companies can analyze results at a granular level and one of the tools they can use to improve results …

Managing Website Using Google Core Updates

Google Core Update: Navigating Changes in the November 2021 Update

Nicki Betterbid

Four months after Google rolled out its July 2021 Core update, Google released another game-changing update. The launch of this algorithm update brought many shifts for a number of websites, both positive and negative. You may be asking yourself, what are some of the most notable changes that came with this Core Update? What are the initial impacts? What are …

Website migration strategy

Why SEO Migration Checklists are Important

Nicki Betterbid

Think of how much time and money you’ve invested in your online brand. You’ve leveraged a robust social media presence with strong organic and paid search results, all the while providing a consistent supply of thought-provoking, stimulating, and engaging content. Now think about how your well-recognized brand can almost disappear overnight because of an ill-conceived and poorly-structured website migration.  Regardless …

Follow Google Webmaster Guidelines and Avoid Penalties

Google Webmaster Guidelines: Everything You Need to Know to Avoid Penalties

David Bosley

If you are trying to run a successful online business, then you understand the importance of search engines. The vast majority of people use Google when they are trying to identify products and services they require. Therefore, you must ensure your rankings are as high as possible for relevant terms and phrases. That is the only way you will get …

Don't stress your SEO. Optimize your website to boost your traffic.

Is Your Website Structure Holding Back Your SEO Rankings?

Phillip Reinhardt

Search engine optimization or SEO is a way for a website to increase brand exposure through search engine results. SEO works by increasing organic search results and by improving the amount and value of website traffic. There are a variety of aspects that go into SEO rankings. First off, it is essential to understand how people search online, what they …

Implement the Best SEO Strategies for 2021

Implement the Best SEO Strategies for 2021

Phillip Reinhardt

With each passing year, businesses must adapt to new trends and updated best practices to continue to rank well on search engines and improve their position and visibility. That’s why it’s best to reevaluate your marketing plans and processes each year to be sure that you are implementing the best strategies for continued success. Today, we’ll take a look at some of …