Link-building has always been a critical component of search engine optimization (SEO).
Google Page Experience Update: What You Need to Know
As the preeminent search engine, Google has always focused on improving the user experience. They defined specific criteria for upgrading the user experience on mobile devices, and are now launching an equivalent page experience upgrade for desktops. This recent upgrade will be fully functional by the end of March 2022.
Search Cannibalization: Organic Content and Paid Search
You’ve devoted considerable time to SEO and take great pride in constantly providing your audience with engaging content. Your website’s landing pages are optimized and you have a high PageRank in search results. Unfortunately, you’ve hit a wall and can’t generate any more traffic through organic search. You’re entertaining the idea of running a Pay-Per-Click (PPC) campaign to increase traffic …
How A/B Split Testing Improves Digital Marketing Strategies
There was a time when measuring the effectiveness of multiple marketing campaigns was problematic at best, and at worst, mere guesswork. Companies rarely, if ever, knew exactly which campaign drove the customer to their door. However, with today’s digital marketing strategies, companies can analyze results at a granular level and one of the tools they can use to improve results …
Google Core Update: Navigating Changes in the November 2021 Update
Four months after Google rolled out its July 2021 Core update, Google released another game-changing update. The launch of this algorithm update brought many shifts for a number of websites, both positive and negative. You may be asking yourself, what are some of the most notable changes that came with this Core Update? What are the initial impacts? What are …
Why SEO Migration Checklists are Important
Think of how much time and money you’ve invested in your online brand. You’ve leveraged a robust social media presence with strong organic and paid search results, all the while providing a consistent supply of thought-provoking, stimulating, and engaging content. Now think about how your well-recognized brand can almost disappear overnight because of an ill-conceived and poorly-structured website migration. Regardless …
Google Webmaster Guidelines: Everything You Need to Know to Avoid Penalties
If you are trying to run a successful online business, then you understand the importance of search engines. The vast majority of people use Google when they are trying to identify products and services they require. Therefore, you must ensure your rankings are as high as possible for relevant terms and phrases. That is the only way you will get …
Is Your Website Structure Holding Back Your SEO Rankings?
Search engine optimization or SEO is a way for a website to increase brand exposure through search engine results. SEO works by increasing organic search results and by improving the amount and value of website traffic. There are a variety of aspects that go into SEO rankings. First off, it is essential to understand how people search online, what they …
Implement the Best SEO Strategies for 2021
With each passing year, businesses must adapt to new trends and updated best practices to continue to rank well on search engines and improve their position and visibility. That’s why it’s best to reevaluate your marketing plans and processes each year to be sure that you are implementing the best strategies for continued success. Today, we’ll take a look at some of …