A company's approach to customer integrity begins at the ground floor: with corporate digital strategies.

Why CMOs Need Solid Digital Policies

Phillip Reinhardt

Modern Chief Marketing Officers have plenty of responsibilities in 2019. Today’s C-level corporate executives aren’t only responsible for marketing initiatives, alone. Rather, they’ve taken up the mantle as creative developers, development orchestrators, customer support leaders, and business partnership leaders. Each year, research teams like Gartner’s CMO Spend Survey examine the modern CMO’s role in growing businesses. From spending habits to job scope, …

Successful multi-channel marketing means all of your marketing channels work together as a single cohesive unit.

Using Digital Marketing Alongside Traditional Marketing Channels

Phillip Reinhardt

One of the most difficult struggles for companies is finding a way to reconcile their traditional marketing channels with their digital channels. For companies that have been around a long time, the traditional marketing channels, such as radio or print advertising, could be old-hand with long-developed relationships. Newer companies may have their hand on the pulse of the digital world …

Programmatic advertising is all about delivering the right message to the right audience.

Programmatic Marketing: Do You Understand It Fully?

Phillip Reinhardt

In 2019, if you’re anything like other digital marketers, you’re going to spend about 65% of your total digital advertising budget on programmatic marketing. Programmatic marketing includes any digital marketing that involves real-time bidding. Google Adwords is a perfect example of programmatic marketing in action. In general, however, programmatic advertising works like this: A user navigates to a page that has ad …