Letting people play with your interactive content themselves is the key to engaging and informing.

Getting Started With Interactive Content Marketing

Phillip Reinhardt

When we think of content marketing, we tend to think of the same kinds of content. Things like blog posts, white papers, videos, and social media posts. What probably doesn’t jump to mind is interactive content, and that means you could be leaving opportunity on the table. Interactive content is exactly what it sounds like – content that your audience gets …

Marketing to Millennials is more important than ever before as their purchasing power continues to grow.

Reaching a Digitally Savvy Audience: How to Market to Millennials

Phillip Reinhardt

Very few businesses today can survive without a strong base of Millennial customers. In 2017, Millennials had an estimated $1.3 trillion in purchasing power. By the end of the year, that was determined to be more than any other generation. Unfortunately, Millennials are quite tricky to market to. They’re less trusting of traditional advertising and marketing channels than their parents and grandparents …