5 Quick Fixes for Small Digital Marketing Victories

David Bosley

Digital marketing is a marathon that takes considerable time and patience to see real results. However, according to the Huffington Post, there are several digital marketing tactics that can help drive smaller – but more immediate – victories.   Paid Search Want to see a spike in online traffic? Few tactics materialize quite as effectively as paid search. If you already have …


Personalize Your Digital Marketing Efforts with the Help of PBJ

Phillip Reinhardt

Consumers love personalization. Whether it’s a perfectly tailored suit, a one-of-a-kind car color, or a bartender calling a patron by their first name from the moment they sit down – it’s hard to say no during a personalized experience. As a result, personalization is now a cornerstone of digital marketing that’s being adopted by brands and companies of every size. …


5 Clear Signs You’re Losing the Digital Race to the Competition

David Bosley

In our blog posts, we regularly talk about what you can do to improve your brand’s digital presence, but this time around we’re examining what your competition is doing to leave you in the dust. There are some sure-fire ways to tell if a company has a strong digital presence, and if any of the following points stick out when …


Expert Opinion: 4 Digital Marketing Trends for 2017

David Bosley

January is over, and experts continue to predict trends they expect to see during the course at 2017. When it comes to digital marketing, you want a team on your side that considers every possibility and pays close attention to industry thought leaders to create the best strategy for your brand. Russell Glass, VP of Products at LinkedIn recently contributed …


4 Steps to Dealing with 2017’s Email Marketing Trends

David Bosley

We’re big believers in email marketing, but if a steady flow of highly-customized emails promoting your brand and its mission isn’t part of your digital marketing arsenal, you’re probably shooting yourself in the foot. The New Year is the perfect time to take on a new email marketing strategy, but if you’re sitting there thinking that email is an archaic …


6 Simple A/B Tests to Improve Your Email Marketing Efforts

David Bosley

Imagine your favorite meal. Pretty good right? Now imagine eating that same meal every day for an entire year. It might be good at first, but it’s only a matter of time before you get sick of it. Take this concept, and apply it to your email marketing efforts. If your company sends the same emails day-after-day, your prospects and …

The Future is Now: 4 Bold Digital Marketing Predictions for 2017

David Bosley

The New Year still seems like a long way off, but it’s never too early to start planning your digital strategy for 2017. By partnering with a hands-on digital agency in Washington, D.C., you can begin to anticipate the trends on the horizons and do what’s best for your brand. To help you stay ahead of emerging technologies and tools, …


4 Things to Know: Gmail Launches Update to Support Responsive Design

David Bosley

At a glance, email marketing may seem old school, but it’s still one of the best tools to grow your business. According to Ascend2, email marketing technology is used by 82% of B2B and B2C companies, while those who send automated emails are 133% more likely to send relevant messages that sync up with a customer’s purchase cycle.   To …

3 Reasons a Local Creative Digital Agency Is the Answer to Your Problems

David Bosley

New York City and Washington, D.C., are epicenters for culture and commerce, and if you’re a brand trying to stand out in a crowded marketplace, it pays to have a local digital marketing agency on your side. Partnering with a creative digital agency comes with many upsides, outlined below by Forbes Magazine. We’re always ahead of the curve Digital marketing …


PBJ Marketing: Setting the Bar for Top Digital Agencies

David Bosley

Interested in finding one of the best agencies in New York City? You’ve come to the right place. PBJ Marketing was just named one of the Top Full-Service Digital Agencies in New York City by Clutch, a market research firm located in Washington, D.C. They find and identify the leading service providers and software solutions around the globe. We’ve only …