Marketing Automation Tools

Crazy-Good Automation Tools That Will Strengthen Your Marketing Results

David Bosley

If you’re a marketer, there are simply never enough hours in the day to accomplish everything on your list. Automation is more than something cool used on assembly lines, it’s a critical requirement for digital marketers today. However, automation can potentially go horribly wrong — posting crazy content to your company’s social media accounts at all hours of the day …

Marketing Personalization

TOP 5 Signs Your Brand Should Be Using Personalization

David Bosley

Hello, <first_name>, how are you today? If receiving an email with this intro gives you the hives, it’s likely that you’ve been taking a foray into personalization. Arguably the hottest trend in marketing beyond augmented reality, personalization goes far beyond providing a customized intro tagged with a first name or title. Marketers are building personas and leveraging Big Data in ways …

Digital Marketing Out Sourced Or In-House

Find Out Which Is Right For You: Should Digital Marketing Be Outsourced or In-House?

David Bosley

When it comes to business decisions, you can pretty much guarantee that they will continue coming in.  One decision, whether your digital marketing team should be in-house or outsourced.  This is a big decision, however, and you do not want to make the wrong one because you did not think about all of the factors that can play into the …

Top Agencies & Developers D.C.

PBJ Named Top Digital Marketing and SEO Agency In D.C and Baltimore!

Phillip Reinhardt

For 3rd Year in a Row, PBJ Marketing Named Top Digital Marketing & SEO Agency in Washington, D.C & Baltimore! Washington, D.C. is becoming a technology hotbed, and PBJ Marketing has established itself as one of the leading digital agencies.  D.C. is at the center of the nation’s social and political climate, but as challenges persist, the demand for creative …

Optimizing your sales funnel and making the process smooth

Start Winning Now! Creating and Optimizing Sales Funnels

Phillip Reinhardt

Smart marketers know that the best way to sell online is to ensure that your landing pages are converting and your customer journey to sale is seamless. However, this seemingly-simple step can be littered with complexity and places where your customers get distracted, confused or simply give up. If your marketing isn’t delivering in terms of sales, it’s time to lift …

Your GUIDE to Driving Brand Discovery This Holiday Season

Phillip Reinhardt

The 2017 holiday shopping season is expected to be unlike any other. For digital marketing professionals to prepare, it’s important to look at key trends from last year that are supposed to carry over into the coming months. According to a recent study conducted by Salsify, aggregated retail data paints a compelling image of the keywords consumers search during holiday shopping. …

domain

PBJ’s 12 Hilarious Domain Name Mistakes

Phillip Reinhardt

Choosing a domain name for your website should be a simple task, but unfortunately, the smallest oversight can lead to hilarious results. A lot of the times, businesses simply mash up their company name to get a domain name but fail to consider that you can’t capitalize letters or use spaces. Before you create a hilariously terrible domain name, make …

rookie mistakes email marketing

Rookie Mistakes In Email Marketing

David Bosley

Email marketing is a valuable tool to have in your arsenal, but let’s be frank, it’s easy to suck at email marketing. According to a recent study conducted by HubSpot, more than half of digital marketing professionals feel an increase in email marketing engagement is a top priority, and luckily there’s plenty of opportunities. Approximately 85% of email users would like …

PPC Agencies NYC

PBJ Marketing Named Among “Top SEO and PPC Agency”

Phillip Reinhardt

For the second year in a row, Clutch.Co names PBJ among the top agencies in NYC. Whether you’re a startup looking to design the user experience for a new app or a large company that needs to reinvent itself with a cutting-edge digital transformation strategy, at PBJ Marketing we have the expertise and skills to accomplish a wide range of business …

building-a-resposive-email-list

Build A Responsive Email Marketing List With These 4 Easy Steps

Phillip Reinhardt

Responsive Email Marketing Every morning, millions of American across the country open their email inboxes and immediately get to work sending messages to the trash. While we try to check out every piece of marketing correspondence we receive, we too are occasionally guilty of the lethal select all + delete combo. Despite a large part of marketing emails going directly …