A digital marketing audit takes a thorough, honest look at all aspects of your digital marketing strategy.

Do You Need to Conduct a Digital Marketing Audit? Here’s Everything You Need to Know

David Bosley

A digital marketing audit is a critical component for long-term marketing success. Without a successful digital marketing strategy, your overall marketing will falter. And unless you’re regularly performing an audit of your digital marketing strategies, you’ll miss opportunities for improvement and allow your strengths to whittle away. At its core, a digital marketing audit is quite simple. You’re going to …

Brand evolution is necessary for any companies who want to enjoy sustained long-term growth

Do You Need a Brand Evolution? Take Notes From These 3 Companies

Phillip Reinhardt

Brands have evolved from simply companies that produce goods and service you can rely on to something much more than that. Driven largely by social media, a brand today needs to be exciting and something that people are proud to associate with. Consumers want to share their favorite brands with the family and friends, engage with them on social media, …

Saving time is one of the most important things you can do as a business

The Big Marketing Mistake 97% of SMBs Are Making

Phillip Reinhardt

Marketing is one of the most important tasks a business faces, no matter how big or how small it is. Without a successful marketing strategy, you’ll never be able to find enough new customers to sustain growth. For small businesses, this is especially important. Whether you’re new and trying to dig out a niche in your industry, or well-established and …

PBJ Marketing Named Leading NY Marketing Agency in 2018 by Clutch!

Phillip Reinhardt

A message from our [proud] CEO… Our team at PBJ Marketing works with companies of all sizes and across dozens of sectors to create and develop a market strategy that will help you grow your company. Our marketing tactics are data-driven and focused on long-term growth. We make recommendations with your audience, business objectives, and interests in mind. With the …

The Internet Of Things And What It Means For Marketers

The Internet of Things: What Does It Mean for Marketing?!!

David Bosley

One of today’s most trendy tech phrases is The Internet of Things. We all have a vague idea of what it means – our devices today are all connected to the Internet and to each other, whether they’re smartphones, cars, or refrigerators. As consumers and manufacturers, we’re just starting to scratch the surface of what this means and what we …

Improving Email Marketing For Better ROI

Open Rates Lagging? Here Are 3 Ways You Can Boost Them

Phillip Reinhardt

Open Rates Lagging? Here Are 3 Ways You Can Boost Them Email marketing is still one of the most effective tools to engage with existing customers, drive conversions, and reconnect with lapsed customers. In fact, about 75% of all businesses in a recent Econsultancy survey confirmed that email marketing provided either a ‘good’ or ‘excellent’ return on investment. Email marketing ROI begins with …

Marketing For 2018 And Beyond

4 Predictions That Will Rock Your 2018 (Marketing) World!

Phillip Reinhardt

Every year, we get out our crystal ball and attempt to divine some major themes for the year. While last year ended with a lot of buzz around AI and marketing automation, we believe that this year is going to take these tech basics and start to weave them into next-gen communication methods that will knock your customer’s socks off! …

Email Marketing Trends You Need To Know For 2018

4 Important Email Marketing Trends You Need To Know For 2018

Phillip Reinhardt

Email marketing can be an extremely effective marketing tool, but it’s important to continually review and update your strategies. Consumer preferences and behaviors constantly evolve.There’s always a new and exciting tool or technique to experiment with (click here to take a look at what we discussed last year). With so much change, it’s difficult to know exactly what’s important to focus …

Marketing Automation Tools

Crazy-Good Automation Tools That Will Strengthen Your Marketing Results

David Bosley

If you’re a marketer, there are simply never enough hours in the day to accomplish everything on your list. Automation is more than something cool used on assembly lines, it’s a critical requirement for digital marketers today. However, automation can potentially go horribly wrong — posting crazy content to your company’s social media accounts at all hours of the day …

Personalization Using Personas

TOP 5 Signs Your Brand Should Be Using Personalization

David Bosley

Hello, <first_name>, how are you today? If receiving an email with this intro gives you the hives, it’s likely that you’ve been taking a foray into personalization. Arguably the hottest trend in marketing beyond augmented reality, personalization goes far beyond providing a customized intro tagged with a first name or title. Marketers are building personas and leveraging Big Data in ways …