Why Social, Search and Video Ads Now Make Up 51% of Advertising in America

David Bosley

Digital ad revenue has been on the rise for many years, but you may be surprised to learn that it now makes up 51% of all advertising dollars to the projected tune of more than $106 billion. This all-time high in 2018 is expected to eclipse traditional advertising channels by the end of the year, according to a recent study by …

Marketing Automation in 2018: A Beginner’s Guide

Phillip Reinhardt

The phrase marketing automation is everywhere but it has a scary connotation. Many marketing professionals are afraid of automation, either because they think it’s a lot of work, or they don’t fully understand it. In 2018, however, marketing automation is more important than ever before. To make it easier for you, we’ve put together a handy beginner’s guide that explains …

Social media contests encourage people to follow your brand in exchange for an opportunity to win something that appeals to them.

Leveraging Social Media Contests to Grow and Engage Your Audience

David Bosley

One of the best ways to grow your audience and get them to actively engage with you is by running contests. You see them all the time – a local business is running a sweepstake or some sort of competition with a small prize to the winner. They always seem to pop up into your feed and for good reason. …

Ads Work Differently by Device

Target Your Social Ads by Device or You May Be Wasting Money

Phillip Reinhardt

You may not realize it, but you consume different types of content on different devices. When you stop to think about it, it makes sense. When you want to read for an hour or so, you likely grab a Kindle or even a book and settle in. If you’re in the doctor’s office or in line somewhere you may idly …

Brand evolution is necessary for any companies who want to enjoy sustained long-term growth

Do You Need a Brand Evolution? Take Notes From These 3 Companies

Phillip Reinhardt

Brands have evolved from simply companies that produce goods and service you can rely on to something much more than that. Driven largely by social media, a brand today needs to be exciting and something that people are proud to associate with. Consumers want to share their favorite brands with the family and friends, engage with them on social media, …

Saving time is one of the most important things you can do as a business

The Big Marketing Mistake 97% of SMBs Are Making

Phillip Reinhardt

Marketing is one of the most important tasks a business faces, no matter how big or how small it is. Without a successful marketing strategy, you’ll never be able to find enough new customers to sustain growth. For small businesses, this is especially important. Whether you’re new and trying to dig out a niche in your industry, or well-established and …

PBJ Marketing Named Leading NY Marketing Agency in 2018 by Clutch!

Phillip Reinhardt

A message from our [proud] CEO… Our team at PBJ Marketing works with companies of all sizes and across dozens of sectors to create and develop a market strategy that will help you grow your company. Our marketing tactics are data-driven and focused on long-term growth. We make recommendations with your audience, business objectives, and interests in mind. With the …

The Internet Of Things And What It Means For Marketers

The Internet of Things: What Does It Mean for Marketing?!!

David Bosley

One of today’s most trendy tech phrases is The Internet of Things. We all have a vague idea of what it means – our devices today are all connected to the Internet and to each other, whether they’re smartphones, cars, or refrigerators. As consumers and manufacturers, we’re just starting to scratch the surface of what this means and what we …

Instagram Advertising

Win BIG With Instagram’s Awesome New Shoppable Collection Ads

David Bosley

Instagram entered the advertising space with a bang around 2014, and when Instagram ads were added to the Facebook Ads Manager in 2015 the advertising world shifted even further. However, Instagram continued to protect their space by not allowing links off of their site for several years, which made it challenging for advertisers to find value. The most recent iteration …

Time To Start Using Instagram For Marketing

Instagram: Why There’s Never Been a Better Time to Dive In

Phillip Reinhardt

Instagram is one of the largest and most popular social media platforms today. Not only that, but it’s still growing enormously. Currently, there are 800 million monthly active users. The introduction of the popular and engaging ‘stories’ feature has increased the amount of time each user spends on Instagram. They’re also differentiating from Snapchat by allowing users to post old content over and over again. …