Brand evolution is necessary for any companies who want to enjoy sustained long-term growth

Do You Need a Brand Evolution? Take Notes From These 3 Companies

Phillip Reinhardt

Brands have evolved from simply companies that produce goods and service you can rely on to something much more than that. Driven largely by social media, a brand today needs to be exciting and something that people are proud to associate with. Consumers want to share their favorite brands with the family and friends, engage with them on social media, …

Saving time is one of the most important things you can do as a business

The Big Marketing Mistake 97% of SMBs Are Making

Phillip Reinhardt

Marketing is one of the most important tasks a business faces, no matter how big or how small it is. Without a successful marketing strategy, you’ll never be able to find enough new customers to sustain growth. For small businesses, this is especially important. Whether you’re new and trying to dig out a niche in your industry, or well-established and …

PBJ Marketing Named Leading NY Marketing Agency in 2018 by Clutch!

Phillip Reinhardt

A message from our [proud] CEO… Our team at PBJ Marketing works with companies of all sizes and across dozens of sectors to create and develop a market strategy that will help you grow your company. Our marketing tactics are data-driven and focused on long-term growth. We make recommendations with your audience, business objectives, and interests in mind. With the …

The Internet Of Things And What It Means For Marketers

The Internet of Things: What Does It Mean for Marketing?!!

David Bosley

One of today’s most trendy tech phrases is The Internet of Things. We all have a vague idea of what it means – our devices today are all connected to the Internet and to each other, whether they’re smartphones, cars, or refrigerators. As consumers and manufacturers, we’re just starting to scratch the surface of what this means and what we …

Facebook Video Ads Are Powerful

Facebook Advertising: Exactly What Makes a Video Engaging?

David Bosley

Facebook Advertising: Exactly What Makes a Video Engaging? Facebook is perhaps the most powerful platform available today for digital marketers. As of last spring, there were over 2 billion active users each month on Facebook, with over a billion active daily users. That’s more than Instagram, Twitter, and Snapchat combined! Beyond that, Facebook has always been on the cutting edge of advertising by providing …

Updates to Facebook's Algorithm

How to Beat the New Facebook Algorithm

Phillip Reinhardt

Well, Mark Zuckerberg and his team of uber-programmers have done it again. Just when you thought you’d figured out the Facebook news feed algorithm so your products and updates are shown — they’ve changed it again! This latest rollout is practically a slap in the face to businesses unless you follow these tips to stay ahead of the curve. Why is this update such …

Marketing On Social Media

5 Tips for Achieving Great Social Advertising Results in 2018

Phillip Reinhardt

Social media advertising is a relatively low-cost way to reach a targeted audience of potential buyers — but there are definitely some pitfalls that can be costly. Depending on your product or service, you may be competing against big brands for share of eyeballs. There are hundreds of other businesses and non-profits targeting the same individuals. However, the ability to …

Facebook Update Digital Marketing Changes

The New Facebook Update and What it Means for Digital Marketing

Phillip Reinhardt

What Do the Facebook Changes Mean For Digital Marketing? Facebook CEO Mark Zuckerberg shook the marketing world up in a major way on January 11th when he announced perhaps the biggest Facebook digital marketing changes this decade. Moving forward, Facebook is shifting its focus away from marketing content and back to crowd-sourced content. Essentially, this means that people will see less content from companies on their newsfeed, …

Search Engine Marketing Guidelines

When Marketers Attack! PPC Guidelines to Kick Your Campaigns Into High Gear

Phillip Reinhardt

We all want the holy grail of digital marketing: a website that organically shows up on the first page of Google or Bing search results for our primary keywords. However, this isn’t realistic for every business — there are simply too many businesses going after the same target market. What’s a third-page-ranked business to do? Fortunately, there are some pretty …

Marketing For 2018 And Beyond

4 Predictions That Will Rock Your 2018 (Marketing) World!

Phillip Reinhardt

Every year, we get out our crystal ball and attempt to divine some major themes for the year. While last year ended with a lot of buzz around AI and marketing automation, we believe that this year is going to take these tech basics and start to weave them into next-gen communication methods that will knock your customer’s socks off! …