Why Social, Search and Video Ads Now Make Up 51% of Advertising in America

David Bosley

Digital ad revenue has been on the rise for many years, but you may be surprised to learn that it now makes up 51% of all advertising dollars to the projected tune of more than $106 billion. This all-time high in 2018 is expected to eclipse traditional advertising channels by the end of the year, according to a recent study by …

Older generations can be reached effectively by digital marketing as long as you know what you’re doing.

Tailoring Your Digital Marketing For an Older Audience

Phillip Reinhardt

Digital marketing has become increasingly focused on Millennials for good reasons. They’re extremely savvy and have become the single generation with the most purchasing power. However, that doesn’t mean that you need to focus all of your marketing efforts around them. When you combine older generations, specifically Baby Boomers and Generation X, they have much more impressive purchasing. Additionally, these older generations …

2018 Facebook Updates You Need to Know

2018 Facebook Updates That Will Boost Your Marketing Savvy

David Bosley

Facebook has long been a friend to marketers, but are those days coming to an end? The new data privacy laws are wreaking havoc with the amount of information that can be shared, while these latest 2018 updates may be more supportive of marketers overall — that remains to be seen. The social networking giant created a section in their …

Facebook’s content review policy has upended the world’s largest advertising platform.

What Do You Need to Know About Facebook’s Content Review Policy?

David Bosley

By now, everybody has heard about the foreign Facebook accounts that spread false information and engaged in malicious behavior. This affects marketers directly because, as a result of this scandal, Facebook is putting a vigorous emphasis on their content review policy, nearly doubling the amount of content moderators they employed last year. And as of last month, this includes their app review policy, too. …

Marketing Automation in 2018: A Beginner’s Guide

Phillip Reinhardt

The phrase marketing automation is everywhere but it has a scary connotation. Many marketing professionals are afraid of automation, either because they think it’s a lot of work, or they don’t fully understand it. In 2018, however, marketing automation is more important than ever before. To make it easier for you, we’ve put together a handy beginner’s guide that explains …

Facebook removed its ban on cryptocurrency ads on its platform.

Facebook Changes Cryptocurrency Policy: What Does it Mean for Marketing?

Phillip Reinhardt

Last month was a major win for cryptocurrency companies who wanted to advertise on Facebook. Previously, any advertisements around cryptocurrency had been banned due to Facebook deeming them a “misleading or deceptive promotional practice”. Late in June, however, they reversed their decision and decided to allow certain pre-approved companies to promote cryptocurrency with advertisements on their platform. Cryptocurrency ads on …

Social media contests encourage people to follow your brand in exchange for an opportunity to win something that appeals to them.

Leveraging Social Media Contests to Grow and Engage Your Audience

David Bosley

One of the best ways to grow your audience and get them to actively engage with you is by running contests. You see them all the time – a local business is running a sweepstake or some sort of competition with a small prize to the winner. They always seem to pop up into your feed and for good reason. …

Ads Work Differently by Device

Target Your Social Ads by Device or You May Be Wasting Money

Phillip Reinhardt

You may not realize it, but you consume different types of content on different devices. When you stop to think about it, it makes sense. When you want to read for an hour or so, you likely grab a Kindle or even a book and settle in. If you’re in the doctor’s office or in line somewhere you may idly …

Brand evolution is necessary for any companies who want to enjoy sustained long-term growth

Do You Need a Brand Evolution? Take Notes From These 3 Companies

Phillip Reinhardt

Brands have evolved from simply companies that produce goods and service you can rely on to something much more than that. Driven largely by social media, a brand today needs to be exciting and something that people are proud to associate with. Consumers want to share their favorite brands with the family and friends, engage with them on social media, …

Saving time is one of the most important things you can do as a business

The Big Marketing Mistake 97% of SMBs Are Making

Phillip Reinhardt

Marketing is one of the most important tasks a business faces, no matter how big or how small it is. Without a successful marketing strategy, you’ll never be able to find enough new customers to sustain growth. For small businesses, this is especially important. Whether you’re new and trying to dig out a niche in your industry, or well-established and …