Importance of Audio in Your Marketing Mix

Why Ages-Old Audio May Be the Next Hot Marketing Trend

David Bosley

People say that all trends come back around in time: tight-rolled pants, backpacks, and mirrored sunglasses are some recent fashion throw-backs that are rearing their heads again. The latest trend in marketing is going waaay back . . . all the way back to the 1920s when the first commercial radio station hit the airwaves. These wireless waves of sound were the basis for many of our modern-day …

Using memes in your digital marketing is a great way to show personality and grab attention.

Showing Some Personality: Using Memes in Your Digital Marketing

David Bosley

Memes. Unless you’ve been living under a rock since the Internet came around, you know what they are. You’ve seen them all over your Twitter and Facebook stream. If you browse Reddit, they’re impossible to avoid. You’ve probably created and posted a few yourself. As popular as they are, however, marketers have a really difficult time finding ways to use them. …

2018 Facebook Updates You Need to Know

2018 Facebook Updates That Will Boost Your Marketing Savvy

David Bosley

Facebook has long been a friend to marketers, but are those days coming to an end? The new data privacy laws are wreaking havoc with the amount of information that can be shared, while these latest 2018 updates may be more supportive of marketers overall — that remains to be seen. The social networking giant created a section in their …

Facebook’s content review policy has upended the world’s largest advertising platform.

What Do You Need to Know About Facebook’s Content Review Policy?

David Bosley

By now, everybody has heard about the foreign Facebook accounts that spread false information and engaged in malicious behavior. This affects marketers directly because, as a result of this scandal, Facebook is putting a vigorous emphasis on their content review policy, nearly doubling the amount of content moderators they employed last year. And as of last month, this includes their app review policy, too. …

LinkedIn is a powerful advertising platform with more features for marketers than ever before.

LinkedIn’s New and Improved Campaign Manager: How Can You Take Advantage?

Phillip Reinhardt

Last month, LinkedIn redesigned its Campaign Manager to allow marketers to more easily manage multiple campaigns at once and quickly see how successful they are. This update includes streamlined reporting that allows you to compare multiple campaigns against each other to analyze their relative performance, an Insights tab that is built around key performance indicators, and customization options that allow you to …

Benefits of Geo-targeting for Local Business Promotion

4 Geo-Targeting Tactics to Heighten Your (Local) Business Appeal

Phillip Reinhardt

Online discoverability and getting new customers in the door are two of the biggest challenges faced by local businesses today. How do you fit these needs together in one simple package? One of the best options is to create an optimized local presence for your business through the use of geo-targeting. Geo-targeting has been a major marketing buzzword for the past decade …

Marketing to Millennials is more important than ever before as their purchasing power continues to grow.

Reaching a Digitally Savvy Audience: How to Market to Millennials

Phillip Reinhardt

Very few businesses today can survive without a strong base of Millennial customers. In 2017, Millennials had an estimated $1.3 trillion in purchasing power. By the end of the year, that was determined to be more than any other generation. Unfortunately, Millennials are quite tricky to market to. They’re less trusting of traditional advertising and marketing channels than their parents and grandparents …

Effectiveness of Video in Social Media Marketing

Not Using Video in Your Marketing? You’re Missing Key Customers . . . Literally

Phillip Reinhardt

Do you remember the days when making a video for your brand involved actors, sets, scripts . . . and a massive budget? Fast-forward just a short while to today when a video doesn’t have to be overproduced and overblown in order to be insanely effective for your brand. The emphasis today is allowing your audience to have an authentic engagement …

Marketing Automation in 2018: A Beginner’s Guide

Phillip Reinhardt

The phrase marketing automation is everywhere but it has a scary connotation. Many marketing professionals are afraid of automation, either because they think it’s a lot of work, or they don’t fully understand it. In 2018, however, marketing automation is more important than ever before. To make it easier for you, we’ve put together a handy beginner’s guide that explains …

These are just four of the most common pieces in the digital marketing puzzle.

Common Digital Marketing Challenges and How to Overcome Them

David Bosley

Digital marketing is fast and constantly evolving. Being a successful digital marketer requires intricate knowledge of your customers and the industry and constantly staying abreast of the latest marketing trends. Despite the complexity, digital marketing is critical to every company’s success in 2018. And no matter how effective your team is, challenges are bound to arise. To help you navigate …