Brand evolution is necessary for any companies who want to enjoy sustained long-term growth

Do You Need a Brand Evolution? Take Notes From These 3 Companies

Phillip Reinhardt

Brands have evolved from simply companies that produce goods and service you can rely on to something much more than that. Driven largely by social media, a brand today needs to be exciting and something that people are proud to associate with. Consumers want to share their favorite brands with the family and friends, engage with them on social media, …

Saving time is one of the most important things you can do as a business

The Big Marketing Mistake 97% of SMBs Are Making

Phillip Reinhardt

Marketing is one of the most important tasks a business faces, no matter how big or how small it is. Without a successful marketing strategy, you’ll never be able to find enough new customers to sustain growth. For small businesses, this is especially important. Whether you’re new and trying to dig out a niche in your industry, or well-established and …

PBJ Marketing Named Leading NY Marketing Agency in 2018 by Clutch!

Phillip Reinhardt

A message from our [proud] CEO… Our team at PBJ Marketing works with companies of all sizes and across dozens of sectors to create and develop a market strategy that will help you grow your company. Our marketing tactics are data-driven and focused on long-term growth. We make recommendations with your audience, business objectives, and interests in mind. With the …

The Internet Of Things And What It Means For Marketers

The Internet of Things: What Does It Mean for Marketing?!!

David Bosley

One of today’s most trendy tech phrases is The Internet of Things. We all have a vague idea of what it means – our devices today are all connected to the Internet and to each other, whether they’re smartphones, cars, or refrigerators. As consumers and manufacturers, we’re just starting to scratch the surface of what this means and what we …

Twitter advertisements are one of the best ways to promote your brand and engage with your audience

Using Twitter Ads: Everything You Need to Know

David Bosley

Twitter is undoubtedly one of the most important platforms for businesses to engage with their audience. Just take a look at some of these incredible statistics about Twitter: Over 330 unique monthly users, an increase over the past year of more than 10 million. On average, a Twitter user is more likely to have graduated college. On average, a Twitter user is …

Facebook Video Ads Are Powerful

Facebook Advertising: Exactly What Makes a Video Engaging?

David Bosley

Facebook Advertising: Exactly What Makes a Video Engaging? Facebook is perhaps the most powerful platform available today for digital marketers. As of last spring, there were over 2 billion active users each month on Facebook, with over a billion active daily users. That’s more than Instagram, Twitter, and Snapchat combined! Beyond that, Facebook has always been on the cutting edge of advertising by providing …

Instagram Advertising

Win BIG With Instagram’s Awesome New Shoppable Collection Ads

David Bosley

Instagram entered the advertising space with a bang around 2014, and when Instagram ads were added to the Facebook Ads Manager in 2015 the advertising world shifted even further. However, Instagram continued to protect their space by not allowing links off of their site for several years, which made it challenging for advertisers to find value. The most recent iteration …

Facebook Video In Promotions

Could Facebook Live be the next YouTube?? YES

David Bosley

Facebook Live is a global phenomenon, with engagement statistics proving without a doubt that this new way of reaching individuals is here to stay. MediaKix stats show that celebrities, brands and influencers are leveraging this platform to command unheard-of engagement rates of up to 20 percent for their Live content.  Facebook was taking no chances on its success, seeding the pot in 2016 and …

Time To Start Using Instagram For Marketing

Instagram: Why There’s Never Been a Better Time to Dive In

Phillip Reinhardt

Instagram is one of the largest and most popular social media platforms today. Not only that, but it’s still growing enormously. Currently, there are 800 million monthly active users. The introduction of the popular and engaging ‘stories’ feature has increased the amount of time each user spends on Instagram. They’re also differentiating from Snapchat by allowing users to post old content over and over again. …

Updates to Facebook's Algorithm

How to Beat the New Facebook Algorithm

Phillip Reinhardt

Well, Mark Zuckerberg and his team of uber-programmers have done it again. Just when you thought you’d figured out the Facebook news feed algorithm so your products and updates are shown — they’ve changed it again! This latest rollout is practically a slap in the face to businesses unless you follow these tips to stay ahead of the curve. Why is this update such …