Search Engine Marketing Guidelines

When Marketers Attack! PPC Guidelines to Kick Your Campaigns Into High Gear

Phillip Reinhardt

We all want the holy grail of digital marketing: a website that organically shows up on the first page of Google or Bing search results for our primary keywords. However, this isn’t realistic for every business — there are simply too many businesses going after the same target market. What’s a third-page-ranked business to do? Fortunately, there are some pretty …

Marketing For 2018 And Beyond

4 Predictions That Will Rock Your 2018 (Marketing) World!

Phillip Reinhardt

Every year, we get out our crystal ball and attempt to divine some major themes for the year. While last year ended with a lot of buzz around AI and marketing automation, we believe that this year is going to take these tech basics and start to weave them into next-gen communication methods that will knock your customer’s socks off! …

Choosing The Right Marketing Channel

Steps to Choosing the Right Digital Marketing Channel

David Bosley

Whether you are a small business owner or you’re part of a big firm, you know that you need to utilize forms of marketing in order to grow your business. However, there are a lot of different forms of marketing and in the technology age we live in, digital marketing is essential. Before you decide to jump into a digital marketing …

Top Agencies & Developers D.C.

PBJ Named Top Digital Marketing and SEO Agency In D.C and Baltimore!

Phillip Reinhardt

For 3rd Year in a Row, PBJ Marketing Named Top Digital Marketing & SEO Agency in Washington, D.C & Baltimore! Washington, D.C. is becoming a technology hotbed, and PBJ Marketing has established itself as one of the leading digital agencies.  D.C. is at the center of the nation’s social and political climate, but as challenges persist, the demand for creative …

Optimizing your sales funnel and making the process smooth

Start Winning Now! Creating and Optimizing Sales Funnels

Phillip Reinhardt

Smart marketers know that the best way to sell online is to ensure that your landing pages are converting and your customer journey to sale is seamless. However, this seemingly-simple step can be littered with complexity and places where your customers get distracted, confused or simply give up. If your marketing isn’t delivering in terms of sales, it’s time to lift …

TOP 5 Ways SEO & SEM Drive Customers to YOUR Website

Phillip Reinhardt

It’s no secret that the more prospects you bring to your website, the more likely that you are to convert those prospects into customers . . . and eventually into brand advocates. Millions of marketers know the importance of SEO and SEM at a high level, but how can you leverage these tools to make a real business impact? It’s …

Your GUIDE to Driving Brand Discovery This Holiday Season

Phillip Reinhardt

The 2017 holiday shopping season is expected to be unlike any other. For digital marketing professionals to prepare, it’s important to look at key trends from last year that are supposed to carry over into the coming months. According to a recent study conducted by Salsify, aggregated retail data paints a compelling image of the keywords consumers search during holiday shopping. …

PBJ’s 12 Hilarious Domain Name Mistakes

Phillip Reinhardt

Domain Names Choosing a domain name for your website should be a simple task, but unfortunately, the smallest oversight can lead to hilarious results. A lot of the times, businesses simply mash up their company name to get a domain name but fail to consider that you can’t capitalize letters or use spaces. Before you create a hilariously terrible domain …

Yelp Local Audiences

Reach Your Desired Audience with the New “Yelp Local Audiences”

Phillip Reinhardt

Yelp Local Audiences Even though it’s the largest crowed-sourced review site of its kind, Yelp is often an underutilized tool in the digital marketing arsenal. Luckily, Yelp just made it easier for brands to reach audiences with a new data-driven ad product called Yelp Local Audiences. In short, brands can now buy anonymous user information based on actions they took on …