Does Your Team Have These Marketing Skills?

5 Digital Marketing Skills You Need to Grow Your Business

David Bosley

Is your business taking full advantage of the digital marketing toolkits that the largest brands in the world have at their fingertips? Having next-level digital marketing doesn’t necessarily require massive investments in technology. Some of the most basic ways to grow your business are reasonably-priced and can be made to fit within many budgets. However, is your marketing team equipped …

Programmatic advertising is all about delivering the right message to the right audience.

Programmatic Marketing: Do You Understand It Fully?

Phillip Reinhardt

In 2019, if you’re anything like other digital marketers, you’re going to spend about 65% of your total digital advertising budget on programmatic marketing. Programmatic marketing includes any digital marketing that involves real-time bidding. Google Adwords is a perfect example of programmatic marketing in action. In general, however, programmatic advertising works like this: A user navigates to a page that has ad …

Voice search is growing quickly and your business must start preparing for it.

A New Frontier : Taking Advantage of Voice Search Marketing

David Bosley

Voice search, powered by technologies such as Amazon’s Alexa, may still feel like a gimmick, but it’s quickly becoming a force to be reckoned with. In 2017, about 20% of all mobile searches were voice search instead of text. In 2018, we know that roughly 40% of all adults use voice search at least once every single day. Voice search isn’t a novelty. It’s …

Transforming Your Digital Marketing From Good to Great

David Bosley

Digital marketing isn’t difficult to get up and running in today’s digital age. You can start blogging within minutes and even generate a great professional looking website within an hour using the right template and service provider. Email marketing platforms have made organizing your lists and creating a great looking message simpler than ever. But the real problem isn’t just …

The right digital marketing partner will be able to help save you time, money and a lot of stress.

Finding the Best Marketing Partner For Your Business

David Bosley

Working with a digital marketing partner is a great idea for businesses of all sizes. The right partner can help you spend your marketing dollars more efficiently, thus saving you money. They can help you perform your tasks with greater precision and automate processes, saving you time. They’ll offer you insights and expertise that might not and cannot exist within your organization. …

Google’s responsive AdWords is an important new tool for digital marketers everywhere.

The Next Frontier of Personalized Marketing: Google Tests Responsive Search Ads

David Bosley

Last month, Google announced some of their latest advertising features and tools. One stuck out particularly: Responsive Search Ads. While this feature is still in beta, it has the chance to truly revolution digital marketing. According to Google, click rates are already between 5 and 15% higher than they are on their normal search ads. Responsive Ads are made possible by machine …

Facebook removed its ban on cryptocurrency ads on its platform.

Facebook Changes Cryptocurrency Policy: What Does it Mean for Marketing?

Phillip Reinhardt

Last month was a major win for cryptocurrency companies who wanted to advertise on Facebook. Previously, any advertisements around cryptocurrency had been banned due to Facebook deeming them a “misleading or deceptive promotional practice”. Late in June, however, they reversed their decision and decided to allow certain pre-approved companies to promote cryptocurrency with advertisements on their platform. Cryptocurrency ads on …

A digital marketing audit takes a thorough, honest look at all aspects of your digital marketing strategy.

Do You Need to Conduct a Digital Marketing Audit? Here’s Everything You Need to Know

David Bosley

A digital marketing audit is a critical component for long-term marketing success. Without a successful digital marketing strategy, your overall marketing will falter. And unless you’re regularly performing an audit of your digital marketing strategies, you’ll miss opportunities for improvement and allow your strengths to whittle away. At its core, a digital marketing audit is quite simple. You’re going to …

Personalized eCommerce Checkouts

Why PayPal’s New Personalized Checkout Option Changes the eCommerce Game Forever

Phillip Reinhardt

Checking out on eCommerce websites that utilize PayPal Merchant Services just got a whole lot easier. With the adoption of a new suite of personalized options, PayPal is raising the bar for organizations who provide merchant payment services. With an estimated $523 billion in online sales by the year 2020 and more than one-third of those sales coming via a …

A:B Testing In Digital Marketing

Dynamic Search Ads Will Rock Your (Marketing) World

David Bosley

Most digital marketing professionals have a love/hate relationship with A/B testing. Some love it. Most hate it. The rest of us — we know it’s a necessary evil, but there’s got to be a better way!!! At least in the world of AdWords, that “better way” is coming very soon in the form of Responsive Search Ads. Currently, A/B testing feels like a …