Part 1: Building Your Brand’s Mobile Presence

Part 1: Building Your Brand’s Mobile Presence

Phillip Reinhardt

  Now more than ever, mobile devices have become a cornerstone of everyday life across the globe. Mobile-optimized sites and apps are critical parts of your brand’s digital experience and significantly bolster sales, generate traffic, and customer engagement.   But perhaps most importantly, a strong mobile presence will give your brand a competitive edge over the competition.   It’s all …

Grants

4 Things Every Nonprofit Should Know About the Ad Grant Program

David Bosley

Google is a powerful tool, and harnessing this power comes with great responsibility. Luckily, if you’re a nonprofit, a sense of responsibility is already second nature. Every day, Google is looking to work with nonprofits through its Ad Grant program. Google wants to support your efforts to raise awareness of your cause and assist you in changing the world for …

Woman's hand by smartphone

5 Digital Marketing “Must Haves” Your Brand Can’t Live Without

David Bosley

When it comes to building your digital strategy, it’s important to consider some “must haves” to ensure maximum results. However, with so many social media and digital marketing options available, it can be difficult to filter out the white noise. Thankfully, the team at PBJ Marketing is well-versed in examining your brand’s digital strategy foundation and identifying strengths and weaknesses. …

PPC Campaign

It Pays to Have a PPC Campaign

David Bosley

Most respectable brands with an online presence have a paid search account. However, just because an account exists doesn’t mean it automatically has a coherent strategy. PPC & AdWords While SEO can drastically increase the amount of organic traffic that your website receives, PPC and AdWord campaigns are great for generating virtually instant results. In our experience, the two work …

Digital Marketing Blunders

Digital Marketing Blunders and How to Avoid Them

Phillip Reinhardt

Digital marketing can be tedious, but with the help of the seasoned team at PBJ Marketing, you can navigate the process with expert precision. Frequently, marketing professionals will tell you what to do to maximize your digital marketing efforts, bus today we’re going to highlight some common digital marketing blunders and how to avoid them. No clear campaign goals – …

Katy Perry at Super Bowl

Top Brands Gearing up for Super Bowl Kickoff

David Bosley

Although the Super Bowl isn’t until the first Sunday in February, there is already significant hype building around the most watched sporting event in the United States. And by hype, of course we’re talking about the Super Bowl ads! The Super Bowl is the ultimate advertising arena. In the days and weeks after an NFL champion is crowned, news outlets …

Startup Marketing 2016

3 Fundamentals for Startup Marketing Success

Phillip Reinhardt

It wasn’t too long ago that PBJ Marketing was nothing more than a twinkle in our founders’ eyes, but now in our fifth year, PBJ is an established team that’s reinventing the marketing and advertising game. However, the harsh reality is that approximately 75% of all startups fail (yikes!), but with the right marketing efforts in place, you can make …

PBJ Marketing Resolutions

5 Digital Marketing Resolutions for the New Year

Phillip Reinhardt

Resolutions are a great way to start of the New Year on the right foot. Many people choose to exercise more, eat better, or read more books, but for the digital marketing professionals, there are many resolutions you can stick to that will help refine your strategy in 2016. It’s easy to make outlandish digital marketing resolutions that are nearly …

Facebook Messenger

2015: Another App-Happy Year

Phillip Reinhardt

Mobile devices have become ubiquitous with everyday life. We use our iPhones, Androids, and tablets to share pictures, connect with old friends, and catch up on the daily news. As such, numerous companies have developed apps to streamline the process.   iOS & Android Development At PBJ Marketing, we believe in creating custom applications that not only elevate our clients’ …

Digital Advertising

Times Are A-Changin’ – Digital Ad Spending Skyrockets

Phillip Reinhardt

When you think of advertising, you probably think of flashy print ads and multimillion-dollar commercials during the Super Bowl. However, according to a new report from the Interactive Advertising Bureau, digital advertising is making a big push into the industry. Advertising online is a great way to spread brand awareness, and more advertising and marketing professionals make it a part …