PPC Campaign

It Pays to Have a PPC Campaign

David Bosley

Most respectable brands with an online presence have a paid search account. However, just because an account exists doesn’t mean it automatically has a coherent strategy. PPC & AdWords While SEO can drastically increase the amount of organic traffic that your website receives, PPC and AdWord campaigns are great for generating virtually instant results. In our experience, the two work …

Digital Marketing Blunders

Digital Marketing Blunders and How to Avoid Them

Phillip Reinhardt

Digital marketing can be tedious, but with the help of the seasoned team at PBJ Marketing, you can navigate the process with expert precision. Frequently, marketing professionals will tell you what to do to maximize your digital marketing efforts, bus today we’re going to highlight some common digital marketing blunders and how to avoid them. No clear campaign goals – …

Katy Perry at Super Bowl

Top Brands Gearing up for Super Bowl Kickoff

David Bosley

Although the Super Bowl isn’t until the first Sunday in February, there is already significant hype building around the most watched sporting event in the United States. And by hype, of course we’re talking about the Super Bowl ads! The Super Bowl is the ultimate advertising arena. In the days and weeks after an NFL champion is crowned, news outlets …

Startup Marketing 2016

3 Fundamentals for Startup Marketing Success

Phillip Reinhardt

It wasn’t too long ago that PBJ Marketing was nothing more than a twinkle in our founders’ eyes, but now in our fifth year, PBJ is an established team that’s reinventing the marketing and advertising game. However, the harsh reality is that approximately 75% of all startups fail (yikes!), but with the right marketing efforts in place, you can make …

PBJ Marketing Resolutions

5 Digital Marketing Resolutions for the New Year

Phillip Reinhardt

Resolutions are a great way to start of the New Year on the right foot. Many people choose to exercise more, eat better, or read more books, but for the digital marketing professionals, there are many resolutions you can stick to that will help refine your strategy in 2016. It’s easy to make outlandish digital marketing resolutions that are nearly …

Facebook Messenger

2015: Another App-Happy Year

Phillip Reinhardt

Mobile devices have become ubiquitous with everyday life. We use our iPhones, Androids, and tablets to share pictures, connect with old friends, and catch up on the daily news. As such, numerous companies have developed apps to streamline the process.   iOS & Android Development At PBJ Marketing, we believe in creating custom applications that not only elevate our clients’ …

Digital Advertising

Times Are A-Changin’ – Digital Ad Spending Skyrockets

Phillip Reinhardt

When you think of advertising, you probably think of flashy print ads and multimillion-dollar commercials during the Super Bowl. However, according to a new report from the Interactive Advertising Bureau, digital advertising is making a big push into the industry. Advertising online is a great way to spread brand awareness, and more advertising and marketing professionals make it a part …

Children sitting in front of a laptop

Use Your Online Presence to Drive In-Store Sales

Phillip Reinhardt

Well-designed company websites make it easy for consumers to conduct online shopping. However, there are still a few issues that plague the process and continue to drive shoppers to brick-and-mortar locations. For example, it’s difficult to return an online purchase, paying for shipping is a pain, and you have to wait for days on end for your purchase to arrive. …

Times Square without Ads

The Advertiser’s Guide to Ad Blocking

Phillip Reinhardt

Ad blocking is a topic that’s been popping up quite a bit lately. The use of ad blocking applications recently made its way from desktop to mobile, first on Android devices and more recently in Apple’s iOS 9 release. While the sky isn’t falling on the digital marketing industry, it can’t hurt to familiarize yourself with the most current trends …

cyber Monday

Two Powerful Google Tools to Strengthen Your Brand

Phillip Reinhardt

We don’t quite get the appeal of camping out in front of a store for all the sweet Black Friday deals, but to us, Cyber Monday makes a little more sense. More retailers are attempting to undermine Black Friday this year and experts predict they’re going to do an excellent job. Projections anticipate Cyber Monday sales to surpass $3 billion …