Children sitting in front of a laptop

Use Your Online Presence to Drive In-Store Sales

Phillip Reinhardt

Well-designed company websites make it easy for consumers to conduct online shopping. However, there are still a few issues that plague the process and continue to drive shoppers to brick-and-mortar locations. For example, it’s difficult to return an online purchase, paying for shipping is a pain, and you have to wait for days on end for your purchase to arrive. …

Times Square without Ads

The Advertiser’s Guide to Ad Blocking

Phillip Reinhardt

Ad blocking is a topic that’s been popping up quite a bit lately. The use of ad blocking applications recently made its way from desktop to mobile, first on Android devices and more recently in Apple’s iOS 9 release. While the sky isn’t falling on the digital marketing industry, it can’t hurt to familiarize yourself with the most current trends …

cyber Monday

Two Powerful Google Tools to Strengthen Your Brand

Phillip Reinhardt

We don’t quite get the appeal of camping out in front of a store for all the sweet Black Friday deals, but to us, Cyber Monday makes a little more sense. More retailers are attempting to undermine Black Friday this year and experts predict they’re going to do an excellent job. Projections anticipate Cyber Monday sales to surpass $3 billion …

Call To Action Button

4 Tips for Perfect CTAs

Phillip Reinhardt

A call to action (CTA) is one of the most efficient ways to convert users to actual sales. However, the nuances of CTAs are bit more complicated than you might expect. Rather than throwing a “buy now” button on your web page, there are a few things you should know. It’s all about placement Placement is the key to the …

CTA Button

Create Your Next CTAs With the Help of PBJ

Phillip Reinhardt

  It’s simple, if you want your website to convert sales, you need to have a call to action. Actually, scratch that. You will need multiple CTAs to ensure successful marketing that you can measure.   What is a call to action? A CTA is a prompt that calls on a user to interact with your website. When it comes …