Digital Advertising

Give Your PPC Account a Health Check-Up

David Bosley

An un-optimized PPC campaign can burn through your budget in no time flat, leaving you with empty pockets and trying to figure out exactly what happened. However, when you are able to balance the campaign management with knowledge of your audience — something truly magical can happen. Ad costs plummet and success skyrockets, and that’s what we all want, right?!? …

Search Engine Marketing Guidelines

When Marketers Attack! PPC Guidelines to Kick Your Campaigns Into High Gear

Phillip Reinhardt

We all want the holy grail of digital marketing: a website that organically shows up on the first page of Google or Bing search results for our primary keywords. However, this isn’t realistic for every business — there are simply too many businesses going after the same target market. What’s a third-page-ranked business to do? Fortunately, there are some pretty …

Marketing For 2018 And Beyond

4 Predictions That Will Rock Your 2018 (Marketing) World!

Phillip Reinhardt

Every year, we get out our crystal ball and attempt to divine some major themes for the year. While last year ended with a lot of buzz around AI and marketing automation, we believe that this year is going to take these tech basics and start to weave them into next-gen communication methods that will knock your customer’s socks off! …

Choosing The Right Marketing Channel

Steps to Choosing the Right Digital Marketing Channel

David Bosley

Whether you are a small business owner or you’re part of a big firm, you know that you need to utilize forms of marketing in order to grow your business. However, there are a lot of different forms of marketing and in the technology age we live in, digital marketing is essential. Before you decide to jump into a digital marketing …

Top Agencies & Developers D.C.

PBJ Named Top Digital Marketing and SEO Agency In D.C and Baltimore!

Phillip Reinhardt

For 3rd Year in a Row, PBJ Marketing Named Top Digital Marketing & SEO Agency in Washington, D.C & Baltimore! Washington, D.C. is becoming a technology hotbed, and PBJ Marketing has established itself as one of the leading digital agencies.  D.C. is at the center of the nation’s social and political climate, but as challenges persist, the demand for creative …

Optimizing your sales funnel and making the process smooth

Start Winning Now! Creating and Optimizing Sales Funnels

Phillip Reinhardt

Smart marketers know that the best way to sell online is to ensure that your landing pages are converting and your customer journey to sale is seamless. However, this seemingly-simple step can be littered with complexity and places where your customers get distracted, confused or simply give up. If your marketing isn’t delivering in terms of sales, it’s time to lift …

Why You Need Active Daily Management to Improve Your Google AdWords Campaigns

Phillip Reinhardt

At first blush, managing Google AdWords seems like a relatively simple concept: choose your keywords, make a few decisions, apply your funding and you’re off to the races! However, rushing into any type of PPC (pay-per-click) campaign is a big no-no, mostly because you’ll spend a lot more than you expected and are unlikely to drive the type of results …

Your GUIDE to Driving Brand Discovery This Holiday Season

Phillip Reinhardt

The 2017 holiday shopping season is expected to be unlike any other. For digital marketing professionals to prepare, it’s important to look at key trends from last year that are supposed to carry over into the coming months. According to a recent study conducted by Salsify, aggregated retail data paints a compelling image of the keywords consumers search during holiday shopping. …

PBJ’s 12 Hilarious Domain Name Mistakes

Phillip Reinhardt

Domain Names Choosing a domain name for your website should be a simple task, but unfortunately, the smallest oversight can lead to hilarious results. A lot of the times, businesses simply mash up their company name to get a domain name but fail to consider that you can’t capitalize letters or use spaces. Before you create a hilariously terrible domain …