Facebook’s content review policy has upended the world’s largest advertising platform.

What Do You Need to Know About Facebook’s Content Review Policy?

David Bosley

By now, everybody has heard about the foreign Facebook accounts that spread false information and engaged in malicious behavior. This affects marketers directly because, as a result of this scandal, Facebook is putting a vigorous emphasis on their content review policy, nearly doubling the amount of content moderators they employed last year. And as of last month, this includes their app review policy, too. …

Advertising on Amazon is a Good Bet for Retailers

Why Advertising on Amazon Is the Next Big Move for Retailers

David Bosley

If you’re a retailer, Amazon.com is likely something you refer to as the “evil empire”, the “800-pound gorilla” or a raft of other not-so-nice terms. It’s true that Amazon is pulling sales from all sectors, but what you may not realize is that there is a huge potential to reach their captive audience with your messaging. Retailers from around the …

Google’s responsive AdWords is an important new tool for digital marketers everywhere.

The Next Frontier of Personalized Marketing: Google Tests Responsive Search Ads

David Bosley

Last month, Google announced some of their latest advertising features and tools. One stuck out particularly: Responsive Search Ads. While this feature is still in beta, it has the chance to truly revolution digital marketing. According to Google, click rates are already between 5 and 15% higher than they are on their normal search ads. Responsive Ads are made possible by machine …

Marketing to Millennials is more important than ever before as their purchasing power continues to grow.

Reaching a Digitally Savvy Audience: How to Market to Millennials

Phillip Reinhardt

Very few businesses today can survive without a strong base of Millennial customers. In 2017, Millennials had an estimated $1.3 trillion in purchasing power. By the end of the year, that was determined to be more than any other generation. Unfortunately, Millennials are quite tricky to market to. They’re less trusting of traditional advertising and marketing channels than their parents and grandparents …

Facebook removed its ban on cryptocurrency ads on its platform.

Facebook Changes Cryptocurrency Policy: What Does it Mean for Marketing?

Phillip Reinhardt

Last month was a major win for cryptocurrency companies who wanted to advertise on Facebook. Previously, any advertisements around cryptocurrency had been banned due to Facebook deeming them a “misleading or deceptive promotional practice”. Late in June, however, they reversed their decision and decided to allow certain pre-approved companies to promote cryptocurrency with advertisements on their platform. Cryptocurrency ads on …

A digital marketing audit takes a thorough, honest look at all aspects of your digital marketing strategy.

Do You Need to Conduct a Digital Marketing Audit? Here’s Everything You Need to Know

David Bosley

A digital marketing audit is a critical component for long-term marketing success. Without a successful digital marketing strategy, your overall marketing will falter. And unless you’re regularly performing an audit of your digital marketing strategies, you’ll miss opportunities for improvement and allow your strengths to whittle away. At its core, a digital marketing audit is quite simple. You’re going to …

A:B Testing In Digital Marketing

Dynamic Search Ads Will Rock Your (Marketing) World

David Bosley

Most digital marketing professionals have a love/hate relationship with A/B testing. Some love it. Most hate it. The rest of us — we know it’s a necessary evil, but there’s got to be a better way!!! At least in the world of AdWords, that “better way” is coming very soon in the form of Responsive Search Ads. Currently, A/B testing feels like a …

How To Create A Landing Page That Converts

Beyond PPC: Creating Landing Pages That Convert

Phillip Reinhardt

There is no proven scientific method for creating a perfect digital marketing campaign. There are definitely some things that you can do to improve your chances of converting prospects to customers, but even when you’re following the formula you will likely need some tweaks based on your audience, your brand and your market position. Once you have fully optimized your …

Bing Vs Google SEM

Bing or Google? Which SEM Platform Serves You Better

Phillip Reinhardt

You know we love some PPC marketing here at PBJ Marketing, and we’ve talked a fair bit about Google AdWords in the past. We realized it was time to give a little extra love to AdWords’s stepsister: Bing Ads. While Google AdWords is the rock star of the PPC world, Bing Ads have been slowly yet steadily becoming more relevant …

Saving time is one of the most important things you can do as a business

The Big Marketing Mistake 97% of SMBs Are Making

Phillip Reinhardt

Marketing is one of the most important tasks a business faces, no matter how big or how small it is. Without a successful marketing strategy, you’ll never be able to find enough new customers to sustain growth. For small businesses, this is especially important. Whether you’re new and trying to dig out a niche in your industry, or well-established and …