A:B Testing In Digital Marketing

Dynamic Search Ads Will Rock Your (Marketing) World

David Bosley

Most digital marketing professionals have a love/hate relationship with A/B testing. Some love it. Most hate it. The rest of us — we know it’s a necessary evil, but there’s got to be a better way!!! At least in the world of AdWords, that “better way” is coming very soon in the form of Responsive Search Ads. Currently, A/B testing feels like a …

How To Create A Landing Page That Converts

Beyond PPC: Creating Landing Pages That Convert

Phillip Reinhardt

There is no proven scientific method for creating a perfect digital marketing campaign. There are definitely some things that you can do to improve your chances of converting prospects to customers, but even when you’re following the formula you will likely need some tweaks based on your audience, your brand and your market position. Once you have fully optimized your …

Bing Vs Google SEM

Bing or Google? Which SEM Platform Serves You Better

Phillip Reinhardt

You know we love some PPC marketing here at PBJ Marketing, and we’ve talked a fair bit about Google AdWords in the past. We realized it was time to give a little extra love to AdWords’s stepsister: Bing Ads. While Google AdWords is the rock star of the PPC world, Bing Ads have been slowly yet steadily becoming more relevant …

Saving time is one of the most important things you can do as a business

The Big Marketing Mistake 97% of SMBs Are Making

Phillip Reinhardt

Marketing is one of the most important tasks a business faces, no matter how big or how small it is. Without a successful marketing strategy, you’ll never be able to find enough new customers to sustain growth. For small businesses, this is especially important. Whether you’re new and trying to dig out a niche in your industry, or well-established and …

PBJ Marketing Named Leading NY Marketing Agency in 2018 by Clutch!

Phillip Reinhardt

A message from our [proud] CEO… Our team at PBJ Marketing works with companies of all sizes and across dozens of sectors to create and develop a market strategy that will help you grow your company. Our marketing tactics are data-driven and focused on long-term growth. We make recommendations with your audience, business objectives, and interests in mind. With the …

The Internet Of Things And What It Means For Marketers

The Internet of Things: What Does It Mean for Marketing?!!

David Bosley

One of today’s most trendy tech phrases is The Internet of Things. We all have a vague idea of what it means – our devices today are all connected to the Internet and to each other, whether they’re smartphones, cars, or refrigerators. As consumers and manufacturers, we’re just starting to scratch the surface of what this means and what we …

With so many possible touchpoints, Google Attribution uses machine learning to determine how much weight should be given to each one

4 Attribution Tools in Google AdWords You Should Know

David Bosley

If you’re using Google AdWords, you probably use last click attribution to determine the attribution credit for a conversion. In this model, whatever sources the final click before an eventual conversion receives 100% of the credit for that conversion. This is a simple, reasonable way to understand which of your campaigns is most valuable at driving conversions. The problem is …

Digital Advertising

Give Your PPC Account a Health Check-Up

David Bosley

An un-optimized PPC campaign can burn through your budget in no time flat, leaving you with empty pockets and trying to figure out exactly what happened. However, when you are able to balance the campaign management with knowledge of your audience — something truly magical can happen. Ad costs plummet and success skyrockets, and that’s what we all want, right?!? …

Search Engine Marketing Guidelines

When Marketers Attack! PPC Guidelines to Kick Your Campaigns Into High Gear

Phillip Reinhardt

We all want the holy grail of digital marketing: a website that organically shows up on the first page of Google or Bing search results for our primary keywords. However, this isn’t realistic for every business — there are simply too many businesses going after the same target market. What’s a third-page-ranked business to do? Fortunately, there are some pretty …

Marketing For 2018 And Beyond

4 Predictions That Will Rock Your 2018 (Marketing) World!

Phillip Reinhardt

Every year, we get out our crystal ball and attempt to divine some major themes for the year. While last year ended with a lot of buzz around AI and marketing automation, we believe that this year is going to take these tech basics and start to weave them into next-gen communication methods that will knock your customer’s socks off! …