Empower your digital media strategy from the ground up.

Five Surprising Ways to Market With YouTube

Phillip Reinhardt

It’s no secret that YouTube is one of today’s leading buyer attractions. A slew of researchers, innovative marketers, and economic experts have weighed in on the multimedia sensation—and the responses are unanimous across the board: Millennials have brought YouTube to new heights. In fact, according to Socialbakers, roughly four in five Millennials watch videos when shopping online. Unsurprisingly, today’s marketers aren’t only using YouTube—but siphoning …

Effectiveness of Video in Social Media Marketing

Not Using Video in Your Marketing? You’re Missing Key Customers . . . Literally

Phillip Reinhardt

Do you remember the days when making a video for your brand involved actors, sets, scripts . . . and a massive budget? Fast-forward just a short while to today when a video doesn’t have to be overproduced and overblown in order to be insanely effective for your brand. The emphasis today is allowing your audience to have an authentic engagement …

A:B Testing In Digital Marketing

Dynamic Search Ads Will Rock Your (Marketing) World

David Bosley

Most digital marketing professionals have a love/hate relationship with A/B testing. Some love it. Most hate it. The rest of us — we know it’s a necessary evil, but there’s got to be a better way!!! At least in the world of AdWords, that “better way” is coming very soon in the form of Responsive Search Ads. Currently, A/B testing feels like a …

Bing Vs Google SEM

Bing or Google? Which SEM Platform Serves You Better

Phillip Reinhardt

You know we love some PPC marketing here at PBJ Marketing, and we’ve talked a fair bit about Google AdWords in the past. We realized it was time to give a little extra love to AdWords’s stepsister: Bing Ads. While Google AdWords is the rock star of the PPC world, Bing Ads have been slowly yet steadily becoming more relevant …

Saving time is one of the most important things you can do as a business

The Big Marketing Mistake 97% of SMBs Are Making

Phillip Reinhardt

Marketing is one of the most important tasks a business faces, no matter how big or how small it is. Without a successful marketing strategy, you’ll never be able to find enough new customers to sustain growth. For small businesses, this is especially important. Whether you’re new and trying to dig out a niche in your industry, or well-established and …

PBJ Marketing Named Leading NY Marketing Agency in 2018 by Clutch!

Phillip Reinhardt

A message from our [proud] CEO… Our team at PBJ Marketing works with companies of all sizes and across dozens of sectors to create and develop a market strategy that will help you grow your company. Our marketing tactics are data-driven and focused on long-term growth. We make recommendations with your audience, business objectives, and interests in mind. With the …

The Internet Of Things And What It Means For Marketers

The Internet of Things: What Does It Mean for Marketing?!!

David Bosley

One of today’s most trendy tech phrases is The Internet of Things. We all have a vague idea of what it means – our devices today are all connected to the Internet and to each other, whether they’re smartphones, cars, or refrigerators. As consumers and manufacturers, we’re just starting to scratch the surface of what this means and what we …

With so many possible touchpoints, Google Attribution uses machine learning to determine how much weight should be given to each one

4 Attribution Tools in Google AdWords You Should Know

David Bosley

If you’re using Google AdWords, you probably use last click attribution to determine the attribution credit for a conversion. In this model, whatever sources the final click before an eventual conversion receives 100% of the credit for that conversion. This is a simple, reasonable way to understand which of your campaigns is most valuable at driving conversions. The problem is …

Virtual Shopping Augmented Reality

What’s the Future of Virtual and Augmented Reality in Shopping?

Phillip Reinhardt

If you have a smartphone, odds are that you’re already using augmented and virtual reality and don’t even realize it. Anytime you look at a Google map and see a real-life view of the world with directions or arrows appended over the top of it, that’s a light version of augmented reality. However, you may not realize the extent to …

Facebook Video Ads Are Powerful

Facebook Advertising: Exactly What Makes a Video Engaging?

David Bosley

Facebook is perhaps the most powerful platform available today for digital marketers. As of last spring, there were over 2 billion active users each month on Facebook, with over a billion active daily users. That’s more than Instagram, Twitter, and Snapchat combined! Beyond that, Facebook has always been on the cutting edge of advertising by providing marketers incredible tools, such as their lead generation ads. …