A:B Testing In Digital Marketing

Dynamic Search Ads Will Rock Your (Marketing) World

David Bosley

Most digital marketing professionals have a love/hate relationship with A/B testing. Some love it. Most hate it. The rest of us — we know it’s a necessary evil, but there’s got to be a better way!!! At least in the world of AdWords, that “better way” is coming very soon in the form of Responsive Search Ads. Currently, A/B testing feels like a …

Bing Vs Google SEM

Bing or Google? Which SEM Platform Serves You Better

Phillip Reinhardt

You know we love some PPC marketing here at PBJ Marketing, and we’ve talked a fair bit about Google AdWords in the past. We realized it was time to give a little extra love to AdWords’s stepsister: Bing Ads. While Google AdWords is the rock star of the PPC world, Bing Ads have been slowly yet steadily becoming more relevant …

Saving time is one of the most important things you can do as a business

The Big Marketing Mistake 97% of SMBs Are Making

Phillip Reinhardt

Marketing is one of the most important tasks a business faces, no matter how big or how small it is. Without a successful marketing strategy, you’ll never be able to find enough new customers to sustain growth. For small businesses, this is especially important. Whether you’re new and trying to dig out a niche in your industry, or well-established and …

PBJ Marketing Named Leading NY Marketing Agency in 2018 by Clutch!

Phillip Reinhardt

A message from our [proud] CEO… Our team at PBJ Marketing works with companies of all sizes and across dozens of sectors to create and develop a market strategy that will help you grow your company. Our marketing tactics are data-driven and focused on long-term growth. We make recommendations with your audience, business objectives, and interests in mind. With the …

The Internet Of Things And What It Means For Marketers

The Internet of Things: What Does It Mean for Marketing?!!

David Bosley

One of today’s most trendy tech phrases is The Internet of Things. We all have a vague idea of what it means – our devices today are all connected to the Internet and to each other, whether they’re smartphones, cars, or refrigerators. As consumers and manufacturers, we’re just starting to scratch the surface of what this means and what we …

With so many possible touchpoints, Google Attribution uses machine learning to determine how much weight should be given to each one

4 Attribution Tools in Google AdWords You Should Know

David Bosley

If you’re using Google AdWords, you probably use last click attribution to determine the attribution credit for a conversion. In this model, whatever sources the final click before an eventual conversion receives 100% of the credit for that conversion. This is a simple, reasonable way to understand which of your campaigns is most valuable at driving conversions. The problem is …

Virtual Shopping Augmented Reality

What’s the Future of Virtual and Augmented Reality in Shopping?

Phillip Reinhardt

If you have a smartphone, odds are that you’re already using augmented and virtual reality and don’t even realize it. Anytime you look at a Google map and see a real-life view of the world with directions or arrows appended over the top of it, that’s a light version of augmented reality. However, you may not realize the extent to …

Native Mobile Apps

Responsive Website or Mobile App? Making the Right Decision for Your Business

Phillip Reinhardt

Is your marketing team constantly warring with your IT department over limited resources and time? This isn’t an unusual state of affairs for many businesses, as marketers are feeling the crunch to deliver more digital experiences faster than ever before. Technology teams see the long-term impact of these decisions as well as how quickly tech is changing and wonder “Is …

2018 Mobile Advertising

3 Mobile Advertising Trends You Need to Know for 2018

Phillip Reinhardt

It shouldn’t come as a surprise that mobile marketing is critical to the success of just about any marketing campaign. Mobile devices are everywhere, people carry their phones everywhere they go and they’re replacing their traditional computers and laptops with tablets (or even phablets). What you might find surprising is that mobile usage is still growing – and quickly. Overall internet usage via mobile …

Interactive Personalized Ads

How Does That Ad Know Who I Am??-The Rise of INTERACTIVE Ads

David Bosley

As marketers, we all know that there’s a pretty thin line between creepy and unbelievably cool when it comes to personalization. And — let’s be honest — we’re getting kinda good at skating all along that line. At PBJ, innovation is the name of the game and interactive ads definitely fit the bill. Remarketing ads continue to be incredibly popular, and marketers …