Go beyond your usual social media advertising with three important and overlooked platforms.

Diving Deep into Social Media: Platforms You Might Not Think to Advertise on

David Bosley

Social media advertising is a key component of digital marketing. Ads on platforms such as Facebook, Twitter, Instagram, and YouTube can be extremely effective and also tend to tie up a large portion of the digital marketing budget. With so many companies focused on the same platforms, however, social media advertising has become more difficult. It’s harder to stand out …

If you want to succeed during the holidays, you need to put yourself in your audience’s shoes.

Getting the Most out of the Holidays with Digital Marketing

Phillip Reinhardt

The holiday season is an extremely opportune time for many businesses. In fact, we ran an article earlier in the season about making sure your business was ready to take advantage of the holiday selling season. In order to take advantage of this opportunity, however, it’s important to consider the impact that the holiday season has on consumer behavior. During the …

Empower your digital media strategy from the ground up.

Five Surprising Ways to Market With YouTube

Phillip Reinhardt

It’s no secret that YouTube is one of today’s leading buyer attractions. A slew of researchers, innovative marketers, and economic experts have weighed in on the multimedia sensation—and the responses are unanimous across the board: Millennials have brought YouTube to new heights. In fact, according to Socialbakers, roughly four in five Millennials watch videos when shopping online. Unsurprisingly, today’s marketers aren’t only using YouTube—but siphoning …

Is your marketing message keeping up with a mobile marketplace?

Targeting Your Marketing Message for a Mobile Audience

Phillip Reinhardt

The way the world accesses the World Wide Web is evolving at the speed of technology. Screens are getting smaller and more people are taking their Internet on the go. That means you need a marketing message for your organization that travels well. These tips will help you transform your marketing message from one designed for larger, static screens, to …

Fill your website with outstanding content to drive results.

5 Ways to Make Your Content Shine

David Bosley

While most people view great content as a key element in any competent SEO strategy, the need for stellar content goes far deeper than SEO. SEO is what drives visitors to your website and piques the interest of the major search engines. Content is what drives real-world people to your pages. People who may eventually become customers, business partners, investors, …

Transforming Your Digital Marketing From Good to Great

David Bosley

Digital marketing isn’t difficult to get up and running in today’s digital age. You can start blogging within minutes and even generate a great professional looking website within an hour using the right template and service provider. Email marketing platforms have made organizing your lists and creating a great looking message simpler than ever. But the real problem isn’t just …

The right digital marketing partner will be able to help save you time, money and a lot of stress.

Finding the Best Marketing Partner For Your Business

David Bosley

Working with a digital marketing partner is a great idea for businesses of all sizes. The right partner can help you spend your marketing dollars more efficiently, thus saving you money. They can help you perform your tasks with greater precision and automate processes, saving you time. They’ll offer you insights and expertise that might not and cannot exist within your organization. …

Using memes in your digital marketing is a great way to show personality and grab attention.

Showing Some Personality: Using Memes in Your Digital Marketing

David Bosley

Memes. Unless you’ve been living under a rock since the Internet came around, you know what they are. You’ve seen them all over your Twitter and Facebook stream. If you browse Reddit, they’re impossible to avoid. You’ve probably created and posted a few yourself. As popular as they are, however, marketers have a really difficult time finding ways to use them. …

2018 Facebook Updates You Need to Know

2018 Facebook Updates That Will Boost Your Marketing Savvy

David Bosley

Facebook has long been a friend to marketers, but are those days coming to an end? The new data privacy laws are wreaking havoc with the amount of information that can be shared, while these latest 2018 updates may be more supportive of marketers overall — that remains to be seen. The social networking giant created a section in their …

Facebook’s content review policy has upended the world’s largest advertising platform.

What Do You Need to Know About Facebook’s Content Review Policy?

David Bosley

By now, everybody has heard about the foreign Facebook accounts that spread false information and engaged in malicious behavior. This affects marketers directly because, as a result of this scandal, Facebook is putting a vigorous emphasis on their content review policy, nearly doubling the amount of content moderators they employed last year. And as of last month, this includes their app review policy, too. …