Using memes in your digital marketing is a great way to show personality and grab attention.

Showing Some Personality: Using Memes in Your Digital Marketing

David Bosley

Memes. Unless you’ve been living under a rock since the Internet came around, you know what they are. You’ve seen them all over your Twitter and Facebook stream. If you browse Reddit, they’re impossible to avoid. You’ve probably created and posted a few yourself. As popular as they are, however, marketers have a really difficult time finding ways to use them. …

2018 Facebook Updates You Need to Know

2018 Facebook Updates That Will Boost Your Marketing Savvy

David Bosley

Facebook has long been a friend to marketers, but are those days coming to an end? The new data privacy laws are wreaking havoc with the amount of information that can be shared, while these latest 2018 updates may be more supportive of marketers overall — that remains to be seen. The social networking giant created a section in their …

Facebook’s content review policy has upended the world’s largest advertising platform.

What Do You Need to Know About Facebook’s Content Review Policy?

David Bosley

By now, everybody has heard about the foreign Facebook accounts that spread false information and engaged in malicious behavior. This affects marketers directly because, as a result of this scandal, Facebook is putting a vigorous emphasis on their content review policy, nearly doubling the amount of content moderators they employed last year. And as of last month, this includes their app review policy, too. …

Advertising on Amazon is a Good Bet for Retailers

Why Advertising on Amazon Is the Next Big Move for Retailers

David Bosley

If you’re a retailer, Amazon.com is likely something you refer to as the “evil empire”, the “800-pound gorilla” or a raft of other not-so-nice terms. It’s true that Amazon is pulling sales from all sectors, but what you may not realize is that there is a huge potential to reach their captive audience with your messaging. Retailers from around the …

LinkedIn is a powerful advertising platform with more features for marketers than ever before.

LinkedIn’s New and Improved Campaign Manager: How Can You Take Advantage?

Phillip Reinhardt

Last month, LinkedIn redesigned its Campaign Manager to allow marketers to more easily manage multiple campaigns at once and quickly see how successful they are. This update includes streamlined reporting that allows you to compare multiple campaigns against each other to analyze their relative performance, an Insights tab that is built around key performance indicators, and customization options that allow you to …

Benefits of Geo-targeting for Local Business Promotion

4 Geo-Targeting Tactics to Heighten Your (Local) Business Appeal

Phillip Reinhardt

Online discoverability and getting new customers in the door are two of the biggest challenges faced by local businesses today. How do you fit these needs together in one simple package? One of the best options is to create an optimized local presence for your business through the use of geo-targeting. Geo-targeting has been a major marketing buzzword for the past decade …

Google’s responsive AdWords is an important new tool for digital marketers everywhere.

The Next Frontier of Personalized Marketing: Google Tests Responsive Search Ads

David Bosley

Last month, Google announced some of their latest advertising features and tools. One stuck out particularly: Responsive Search Ads. While this feature is still in beta, it has the chance to truly revolution digital marketing. According to Google, click rates are already between 5 and 15% higher than they are on their normal search ads. Responsive Ads are made possible by machine …

Marketing to Millennials is more important than ever before as their purchasing power continues to grow.

Reaching a Digitally Savvy Audience: How to Market to Millennials

Phillip Reinhardt

Very few businesses today can survive without a strong base of Millennial customers. In 2017, Millennials had an estimated $1.3 trillion in purchasing power. By the end of the year, that was determined to be more than any other generation. Unfortunately, Millennials are quite tricky to market to. They’re less trusting of traditional advertising and marketing channels than their parents and grandparents …

Effectiveness of Video in Social Media Marketing

Not Using Video in Your Marketing? You’re Missing Key Customers . . . Literally

Phillip Reinhardt

Do you remember the days when making a video for your brand involved actors, sets, scripts . . . and a massive budget? Fast-forward just a short while to today when a video doesn’t have to be overproduced and overblown in order to be insanely effective for your brand. The emphasis today is allowing your audience to have an authentic engagement …

These are just four of the most common pieces in the digital marketing puzzle.

Common Digital Marketing Challenges and How to Overcome Them

David Bosley

Digital marketing is fast and constantly evolving. Being a successful digital marketer requires intricate knowledge of your customers and the industry and constantly staying abreast of the latest marketing trends. Despite the complexity, digital marketing is critical to every company’s success in 2018. And no matter how effective your team is, challenges are bound to arise. To help you navigate …