Native Mobile Apps

Responsive Website or Mobile App? Making the Right Decision for Your Business

Phillip Reinhardt

Is your marketing team constantly warring with your IT department over limited resources and time? This isn’t an unusual state of affairs for many businesses, as marketers are feeling the crunch to deliver more digital experiences faster than ever before. Technology teams see the long-term impact of these decisions as well as how quickly tech is changing and wonder “Is …

2018 Mobile Advertising

3 Mobile Advertising Trends You Need to Know for 2018

Phillip Reinhardt

It shouldn’t come as a surprise that mobile marketing is critical to the success of just about any marketing campaign. Mobile devices are everywhere, people carry their phones everywhere they go and they’re replacing their traditional computers and laptops with tablets (or even phablets). What you might find surprising is that mobile usage is still growing – and quickly. Overall internet usage via mobile …

Interactive Personalized Ads

How Does That Ad Know Who I Am??-The Rise of INTERACTIVE Ads

David Bosley

As marketers, we all know that there’s a pretty thin line between creepy and unbelievably cool when it comes to personalization. And — let’s be honest — we’re getting kinda good at skating all along that line. At PBJ, innovation is the name of the game and interactive ads definitely fit the bill. Remarketing ads continue to be incredibly popular, and marketers …

Search Engine Marketing Guidelines

When Marketers Attack! PPC Guidelines to Kick Your Campaigns Into High Gear

Phillip Reinhardt

We all want the holy grail of digital marketing: a website that organically shows up on the first page of Google or Bing search results for our primary keywords. However, this isn’t realistic for every business — there are simply too many businesses going after the same target market. What’s a third-page-ranked business to do? Fortunately, there are some pretty …

Marketing For 2018 And Beyond

4 Predictions That Will Rock Your 2018 (Marketing) World!

Phillip Reinhardt

Every year, we get out our crystal ball and attempt to divine some major themes for the year. While last year ended with a lot of buzz around AI and marketing automation, we believe that this year is going to take these tech basics and start to weave them into next-gen communication methods that will knock your customer’s socks off! …

Choosing The Right Marketing Channel

Steps to Choosing the Right Digital Marketing Channel

David Bosley

Whether you are a small business owner or you’re part of a big firm, you know that you need to utilize forms of marketing in order to grow your business. However, there are a lot of different forms of marketing and in the technology age we live in, digital marketing is essential. Before you decide to jump into a digital marketing …

Mobile Commerce

Why You MUST Nail Mobile Commerce to Grow Sales in 2018

Phillip Reinhardt

Mobile Commerce If you’re in the business of selling goods and services, you understand first-hand what a disruptor mobile commerce has been over the past few years. If your website is not fully mobile optimized, you’re behind the curve (so catch up already!). With consumers looking for easy ways to research and make purchases regardless of their physical location, mobile …

Top Agencies & Developers D.C.

PBJ Named Top Digital Marketing and SEO Agency In D.C and Baltimore!

Phillip Reinhardt

For 3rd Year in a Row, PBJ Marketing Named Top Digital Marketing & SEO Agency in Washington, D.C & Baltimore! Washington, D.C. is becoming a technology hotbed, and PBJ Marketing has established itself as one of the leading digital agencies.  D.C. is at the center of the nation’s social and political climate, but as challenges persist, the demand for creative …

Optimizing your sales funnel and making the process smooth

Start Winning Now! Creating and Optimizing Sales Funnels

Phillip Reinhardt

Smart marketers know that the best way to sell online is to ensure that your landing pages are converting and your customer journey to sale is seamless. However, this seemingly-simple step can be littered with complexity and places where your customers get distracted, confused or simply give up. If your marketing isn’t delivering in terms of sales, it’s time to lift …

Why You Need Active Daily Management to Improve Your Google AdWords Campaigns

Phillip Reinhardt

At first blush, managing Google AdWords seems like a relatively simple concept: choose your keywords, make a few decisions, apply your funding and you’re off to the races! However, rushing into any type of PPC (pay-per-click) campaign is a big no-no, mostly because you’ll spend a lot more than you expected and are unlikely to drive the type of results …