To make the most of your Google Ads campaign, you'll need to reimagine a few age-old approaches to brand visibility problems

Identifying and Avoiding The Biggest Google Ads Pitfalls

Phillip Reinhardt

These days, successful PPC campaigns are incredibly complex. As growing businesses face difficulties leveraging newly acquired funds and constantly shifting target audiences, established professionals are finding new challenges with widespread content needs and brand visibility strategies. Customers, Clicks, and Leads: Google Marketing in 2020 While Google Ads is both the most accessible digital marketing tool available—as well as one of …

As omnichannel marketing becomes increasingly prominent, multifaceted cross-channel targeting approaches are becoming harder to initiate.

The Key Targeting Methods of 2020

David Bosley

Digital channels are more interconnected than ever—giving digital marketers more access to new customer audiences every month. Between highly relevant messages powered by automation and custom-tailored purchasing options, it isn’t difficult to see why today’s biggest brands are thriving in the world of data. In 2020, 61 percent of marketers consider SEO to be a vital ingredient of their digital …

Google AdWords is accessible, but it’s also difficult to master. To reach your audience effectively, maximize the best quality of successful SEO and PPC campaigns: a High Quality Score.

Getting the Most out of Google Ads: Your Quality Score

Phillip Reinhardt

When it comes to Google, quality is king. The average digital marketer can double their annual return with a solid Google Ads approach—and even the most ambitious PPC campaign can be incredibly cost-efficient when a keen eye for high website performance is applied. Is it possible to estimate keyword, ad and landing page quality? Much of a PPC campaign can …

Your advertisements might be effective, but their continued effectiveness relies upon deep consumer connections.

Paid Search Psychology: How Emotions Impact Brand Visibility

David Bosley

Psychology’s role in advertising isn’t a new discovery—but today’s marketers are beginning to understand it at an unprecedented depth. When businesses reach out to customers, they invoke reasons to purchase products and services by connecting with every buyer’s predispositions. When emotions enter the mix—revenue can increase substantially. Here are some brief examples: In 2015, the most-shared advertisements were those contingents …

Voice search is growing quickly and your business must start preparing for it.

A New Frontier : Taking Advantage of Voice Search Marketing

David Bosley

Voice search, powered by technologies such as Amazon’s Alexa, may still feel like a gimmick, but it’s quickly becoming a force to be reckoned with. In 2017, about 20% of all mobile searches were voice search instead of text. In 2018, we know that roughly 40% of all adults use voice search at least once every single day. Voice search isn’t a novelty. It’s …

Why Social, Search and Video Ads Now Make Up 51% of Advertising in America

David Bosley

Digital ad revenue has been on the rise for many years, but you may be surprised to learn that it now makes up 51% of all advertising dollars to the projected tune of more than $106 billion. This all-time high in 2018 is expected to eclipse traditional advertising channels by the end of the year, according to a recent study by …

Benefits of Geo-targeting for Local Business Promotion

4 Geo-Targeting Tactics to Heighten Your (Local) Business Appeal

Phillip Reinhardt

Online discoverability and getting new customers in the door are two of the biggest challenges faced by local businesses today. How do you fit these needs together in one simple package? One of the best options is to create an optimized local presence for your business through the use of geo-targeting. Geo-targeting has been a major marketing buzzword for the past decade …

Google’s responsive AdWords is an important new tool for digital marketers everywhere.

The Next Frontier of Personalized Marketing: Google Tests Responsive Search Ads

David Bosley

Last month, Google announced some of their latest advertising features and tools. One stuck out particularly: Responsive Search Ads. While this feature is still in beta, it has the chance to truly revolution digital marketing. According to Google, click rates are already between 5 and 15% higher than they are on their normal search ads. Responsive Ads are made possible by machine …

A:B Testing In Digital Marketing

Dynamic Search Ads Will Rock Your (Marketing) World

David Bosley

Most digital marketing professionals have a love/hate relationship with A/B testing. Some love it. Most hate it. The rest of us — we know it’s a necessary evil, but there’s got to be a better way!!! At least in the world of AdWords, that “better way” is coming very soon in the form of Responsive Search Ads. Currently, A/B testing feels like a …