Search Engine Marketing Guidelines

When Marketers Attack! PPC Guidelines to Kick Your Campaigns Into High Gear

Phillip Reinhardt

We all want the holy grail of digital marketing: a website that organically shows up on the first page of Google or Bing search results for our primary keywords. However, this isn’t realistic for every business — there are simply too many businesses going after the same target market. What’s a third-page-ranked business to do? Fortunately, there are some pretty …

Marketing For 2018 And Beyond

4 Predictions That Will Rock Your 2018 (Marketing) World!

Phillip Reinhardt

Every year, we get out our crystal ball and attempt to divine some major themes for the year. While last year ended with a lot of buzz around AI and marketing automation, we believe that this year is going to take these tech basics and start to weave them into next-gen communication methods that will knock your customer’s socks off! …

Top Agencies & Developers D.C.

PBJ Named Top Digital Marketing and SEO Agency In D.C and Baltimore!

Phillip Reinhardt

For 3rd Year in a Row, PBJ Marketing Named Top Digital Marketing & SEO Agency in Washington, D.C & Baltimore! Washington, D.C. is becoming a technology hotbed, and PBJ Marketing has established itself as one of the leading digital agencies.  D.C. is at the center of the nation’s social and political climate, but as challenges persist, the demand for creative …

Optimizing your sales funnel and making the process smooth

Start Winning Now! Creating and Optimizing Sales Funnels

Phillip Reinhardt

Smart marketers know that the best way to sell online is to ensure that your landing pages are converting and your customer journey to sale is seamless. However, this seemingly-simple step can be littered with complexity and places where your customers get distracted, confused or simply give up. If your marketing isn’t delivering in terms of sales, it’s time to lift …

Why You Need Active Daily Management to Improve Your Google AdWords Campaigns

Phillip Reinhardt

At first blush, managing Google AdWords seems like a relatively simple concept: choose your keywords, make a few decisions, apply your funding and you’re off to the races! However, rushing into any type of PPC (pay-per-click) campaign is a big no-no, mostly because you’ll spend a lot more than you expected and are unlikely to drive the type of results …

Your GUIDE to Driving Brand Discovery This Holiday Season

Phillip Reinhardt

The 2017 holiday shopping season is expected to be unlike any other. For digital marketing professionals to prepare, it’s important to look at key trends from last year that are supposed to carry over into the coming months. According to a recent study conducted by Salsify, aggregated retail data paints a compelling image of the keywords consumers search during holiday shopping. …

3 Keys to Make Sure Your Display Ads Pack a Powerful Punch

Phillip Reinhardt

It takes years of experience before you can call yourself a master of display advertising, and even then, sometimes it feels like a crapshoot. Click-through rates on display ads are often lackluster, since getting the right people to click on your banner ads is a serious challenge. Luckily, with the right strategy, you can make your display ads pack a …

PBJ’s 12 Hilarious Domain Name Mistakes

Phillip Reinhardt

Domain Names Choosing a domain name for your website should be a simple task, but unfortunately, the smallest oversight can lead to hilarious results. A lot of the times, businesses simply mash up their company name to get a domain name but fail to consider that you can’t capitalize letters or use spaces. Before you create a hilariously terrible domain …

PPC Agencies NYC

PBJ Marketing Named Among “Top SEO and PPC Agency”

Phillip Reinhardt

For the second year in a row, Clutch.Co names PBJ among the top agencies in NYC. Whether you’re a startup looking to design the user experience for a new app or a large company that needs to reinvent itself with a cutting edge digital transformation strategy, at PBJ Marketing we have the expertise and skills to accomplish a wide range of …

Create Relevant Ads To Cut Down Ad-Blocker Use

Phillip Reinhardt

STOP! No More Ads Creating effective online ads that yield real results and significant ROI can be a taxing process. These days, as online users become increasingly savvy, they’re making the task of connecting with them increasingly tough with ad-blockers. According to a recent report from AdBlock Plus and Global Web Index, approximately 40% of desktop and laptop users claim to …