Search Engine Marketing Guidelines

When Marketers Attack! PPC Guidelines to Kick Your Campaigns Into High Gear

Phillip Reinhardt

We all want the holy grail of digital marketing: a website that organically shows up on the first page of Google or Bing search results for our primary keywords. However, this isn’t realistic for every business — there are simply too many businesses going after the same target market. What’s a third-page-ranked business to do? Fortunately, there are some pretty …

Retargeting The Right Way

How to Unlock Your Inner RETARGETING Ninja

David Bosley

A customer comes to your website, looks at one or more products. They poke around a bit, perhaps even add a specific product to their cart. And then the unthinkable happens. They leave. Without buying anything. What. The. Heck. Even though there’s not a bell that rings on your desk every time this happens, there are plenty of ways you …

AdWords grants for non-profit organizations

Non-Profit Alert!! Google Ad Grants NEW Updates and Requirements

Phillip Reinhardt

Savvy non-profits have been taking advantage of Google AdWords grants for quite some time (if you’re not aware of this program, ask us!), but there are changes on the horizon that can affect your ongoing eligibility for this generous grant. Every month, Google provides $10,000 in free AdWords credits to over 35,000 non-profits with only a few reasonable requirements for eligibility. …

Marketing For 2018 And Beyond

4 Predictions That Will Rock Your 2018 (Marketing) World!

Phillip Reinhardt

Every year, we get out our crystal ball and attempt to divine some major themes for the year. While last year ended with a lot of buzz around AI and marketing automation, we believe that this year is going to take these tech basics and start to weave them into next-gen communication methods that will knock your customer’s socks off! …

Choosing The Right Marketing Channel

Steps to Choosing the Right Digital Marketing Channel

David Bosley

Whether you are a small business owner or you’re part of a big firm, you know that you need to utilize forms of marketing in order to grow your business. However, there are a lot of different forms of marketing and in the technology age we live in, digital marketing is essential. Before you decide to jump into a digital marketing …

Top Agencies & Developers D.C.

PBJ Named Top Digital Marketing and SEO Agency In D.C and Baltimore!

Phillip Reinhardt

For 3rd Year in a Row, PBJ Marketing Named Top Digital Marketing & SEO Agency in Washington, D.C & Baltimore! Washington, D.C. is becoming a technology hotbed, and PBJ Marketing has established itself as one of the leading digital agencies.  D.C. is at the center of the nation’s social and political climate, but as challenges persist, the demand for creative …

Optimizing your sales funnel and making the process smooth

Start Winning Now! Creating and Optimizing Sales Funnels

Phillip Reinhardt

Smart marketers know that the best way to sell online is to ensure that your landing pages are converting and your customer journey to sale is seamless. However, this seemingly-simple step can be littered with complexity and places where your customers get distracted, confused or simply give up. If your marketing isn’t delivering in terms of sales, it’s time to lift …

Why You Need Active Daily Management to Improve Your Google AdWords Campaigns

Phillip Reinhardt

At first blush, managing Google AdWords seems like a relatively simple concept: choose your keywords, make a few decisions, apply your funding and you’re off to the races! However, rushing into any type of PPC (pay-per-click) campaign is a big no-no, mostly because you’ll spend a lot more than you expected and are unlikely to drive the type of results …

Retargeting for the Win!! Bring Customers Back to Finish Their Transaction

Phillip Reinhardt

Get Potential Customers Back Wouldn’t it be nice to have a life size billboard that followed your customers around every day as they drive through the streets — constantly reminding them of the specific goods or services that they’ve been shopping for on your website? Well, that’s essentially what retargeting does for customers, only in a digital format. Customers are all-too-easily distracted …

Your GUIDE to Driving Brand Discovery This Holiday Season

Phillip Reinhardt

The 2017 holiday shopping season is expected to be unlike any other. For digital marketing professionals to prepare, it’s important to look at key trends from last year that are supposed to carry over into the coming months. According to a recent study conducted by Salsify, aggregated retail data paints a compelling image of the keywords consumers search during holiday shopping. …