Why Social, Search and Video Ads Now Make Up 51% of Advertising in America

David Bosley

Digital ad revenue has been on the rise for many years, but you may be surprised to learn that it now makes up 51% of all advertising dollars to the projected tune of more than $106 billion. This all-time high in 2018 is expected to eclipse traditional advertising channels by the end of the year, according to a recent study by …

Transforming Your Digital Marketing From Good to Great

David Bosley

Digital marketing isn’t difficult to get up and running in today’s digital age. You can start blogging within minutes and even generate a great professional looking website within an hour using the right template and service provider. Email marketing platforms have made organizing your lists and creating a great looking message simpler than ever. But the real problem isn’t just …

Benefits of Geo-targeting for Local Business Promotion

4 Geo-Targeting Tactics to Heighten Your (Local) Business Appeal

Phillip Reinhardt

Online discoverability and getting new customers in the door are two of the biggest challenges faced by local businesses today. How do you fit these needs together in one simple package? One of the best options is to create an optimized local presence for your business through the use of geo-targeting. Geo-targeting has been a major marketing buzzword for the past decade …

Google’s responsive AdWords is an important new tool for digital marketers everywhere.

The Next Frontier of Personalized Marketing: Google Tests Responsive Search Ads

David Bosley

Last month, Google announced some of their latest advertising features and tools. One stuck out particularly: Responsive Search Ads. While this feature is still in beta, it has the chance to truly revolution digital marketing. According to Google, click rates are already between 5 and 15% higher than they are on their normal search ads. Responsive Ads are made possible by machine …

Effectiveness of Video in Social Media Marketing

Not Using Video in Your Marketing? You’re Missing Key Customers . . . Literally

Phillip Reinhardt

Do you remember the days when making a video for your brand involved actors, sets, scripts . . . and a massive budget? Fast-forward just a short while to today when a video doesn’t have to be overproduced and overblown in order to be insanely effective for your brand. The emphasis today is allowing your audience to have an authentic engagement …

These are just four of the most common pieces in the digital marketing puzzle.

Common Digital Marketing Challenges and How to Overcome Them

David Bosley

Digital marketing is fast and constantly evolving. Being a successful digital marketer requires intricate knowledge of your customers and the industry and constantly staying abreast of the latest marketing trends. Despite the complexity, digital marketing is critical to every company’s success in 2018. And no matter how effective your team is, challenges are bound to arise. To help you navigate …

A digital marketing audit takes a thorough, honest look at all aspects of your digital marketing strategy.

Do You Need to Conduct a Digital Marketing Audit? Here’s Everything You Need to Know

David Bosley

A digital marketing audit is a critical component for long-term marketing success. Without a successful digital marketing strategy, your overall marketing will falter. And unless you’re regularly performing an audit of your digital marketing strategies, you’ll miss opportunities for improvement and allow your strengths to whittle away. At its core, a digital marketing audit is quite simple. You’re going to …

A:B Testing In Digital Marketing

Dynamic Search Ads Will Rock Your (Marketing) World

David Bosley

Most digital marketing professionals have a love/hate relationship with A/B testing. Some love it. Most hate it. The rest of us — we know it’s a necessary evil, but there’s got to be a better way!!! At least in the world of AdWords, that “better way” is coming very soon in the form of Responsive Search Ads. Currently, A/B testing feels like a …

Bing Vs Google SEM

Bing or Google? Which SEM Platform Serves You Better

Phillip Reinhardt

You know we love some PPC marketing here at PBJ Marketing, and we’ve talked a fair bit about Google AdWords in the past. We realized it was time to give a little extra love to AdWords’s stepsister: Bing Ads. While Google AdWords is the rock star of the PPC world, Bing Ads have been slowly yet steadily becoming more relevant …

Saving time is one of the most important things you can do as a business

The Big Marketing Mistake 97% of SMBs Are Making

Phillip Reinhardt

Marketing is one of the most important tasks a business faces, no matter how big or how small it is. Without a successful marketing strategy, you’ll never be able to find enough new customers to sustain growth. For small businesses, this is especially important. Whether you’re new and trying to dig out a niche in your industry, or well-established and …