Optimizing For Voice Search

Hey Alexa: Is Your Brand Ready for the Voice Search Revolution?

Phillip Reinhardt

“Alexa: Order some toilet paper.” No, this isn’t a husband texting his wife ‘Alexa’ and asking for some Charmin. Instead, it’s a precursor of how an estimated 50 percent of searches will be completed by the year 2020 — via voice. That’s a big statistic, especially when you consider that 30 percent of searches will be performed without a screen by 2020. Let that …

Search Engine Marketing Guidelines

When Marketers Attack! PPC Guidelines to Kick Your Campaigns Into High Gear

Phillip Reinhardt

We all want the holy grail of digital marketing: a website that organically shows up on the first page of Google or Bing search results for our primary keywords. However, this isn’t realistic for every business — there are simply too many businesses going after the same target market. What’s a third-page-ranked business to do? Fortunately, there are some pretty …

Marketing For 2018 And Beyond

4 Predictions That Will Rock Your 2018 (Marketing) World!

Phillip Reinhardt

Every year, we get out our crystal ball and attempt to divine some major themes for the year. While last year ended with a lot of buzz around AI and marketing automation, we believe that this year is going to take these tech basics and start to weave them into next-gen communication methods that will knock your customer’s socks off! …

Customers Becoming Brand Advocates

Set the Hook and Reel Them In: Customer Referral Programs That Work

Phillip Reinhardt

Starting something new can be tough, especially so when you’re facing a sea of competitors who are determined to undercut your pricing or steal your customers. Constantly finding new customers to pitch to and ultimately sell to is not only difficult — it’s also expensive — but you’re having trouble retaining current customers and simply dealing with the churn. Wouldn’t …

Top Agencies & Developers D.C.

PBJ Named Top Digital Marketing and SEO Agency In D.C and Baltimore!

Phillip Reinhardt

For 3rd Year in a Row, PBJ Marketing Named Top Digital Marketing & SEO Agency in Washington, D.C & Baltimore! Washington, D.C. is becoming a technology hotbed, and PBJ Marketing has established itself as one of the leading digital agencies.  D.C. is at the center of the nation’s social and political climate, but as challenges persist, the demand for creative …

Optimizing your sales funnel and making the process smooth

Start Winning Now! Creating and Optimizing Sales Funnels

Phillip Reinhardt

Smart marketers know that the best way to sell online is to ensure that your landing pages are converting and your customer journey to sale is seamless. However, this seemingly-simple step can be littered with complexity and places where your customers get distracted, confused or simply give up. If your marketing isn’t delivering in terms of sales, it’s time to lift …

Your GUIDE to Driving Brand Discovery This Holiday Season

Phillip Reinhardt

The 2017 holiday shopping season is expected to be unlike any other. For digital marketing professionals to prepare, it’s important to look at key trends from last year that are supposed to carry over into the coming months. According to a recent study conducted by Salsify, aggregated retail data paints a compelling image of the keywords consumers search during holiday shopping. …

PBJ’s 12 Hilarious Domain Name Mistakes

Phillip Reinhardt

Domain Names Choosing a domain name for your website should be a simple task, but unfortunately, the smallest oversight can lead to hilarious results. A lot of the times, businesses simply mash up their company name to get a domain name but fail to consider that you can’t capitalize letters or use spaces. Before you create a hilariously terrible domain …

Digital Commerce Is Winning Against In Store

Digital Commerce Winning Its War Against In-Store Sales

Phillip Reinhardt

Digital Sales When’s the last time you ordered something online? Probably pretty recently. Well, you’re not alone, as a recent study conducted by Salesforce Commerce Cloud highlights the various ways in which digital commerce continues to eclipse in-store purchases. The study indicates that digital commerce increased 23% on a year-over-year basis, and now accounts for 57% of all purchases. The verticals that …

PPC Agencies NYC

PBJ Marketing Named Among “Top SEO and PPC Agency”

Phillip Reinhardt

For the second year in a row, Clutch.Co names PBJ among the top agencies in NYC. Whether you’re a startup looking to design the user experience for a new app or a large company that needs to reinvent itself with a cutting edge digital transformation strategy, at PBJ Marketing we have the expertise and skills to accomplish a wide range of …