A:B Testing In Digital Marketing

Dynamic Search Ads Will Rock Your (Marketing) World

David Bosley

Most digital marketing professionals have a love/hate relationship with A/B testing. Some love it. Most hate it. The rest of us — we know it’s a necessary evil, but there’s got to be a better way!!! At least in the world of AdWords, that “better way” is coming very soon in the form of Responsive Search Ads. Currently, A/B testing feels like a …

Amazon Sponsored Products are going to help advertisers more than ever with its recent changes

Taking Advantage of Amazon’s New and Improved Sponsored Products

David Bosley

Toward the end of 2017, Amazon began phasing out the way that their Amazon Sponsored Product advertisements were delivered to consumers by slowly eliminating the right rail. This was not an officially announced change, but nonetheless has been confirmed by the company. Instead, ads will be placed solely in more native positions within the Amazon search results pages. This is an important …

Saving time is one of the most important things you can do as a business

The Big Marketing Mistake 97% of SMBs Are Making

Phillip Reinhardt

Marketing is one of the most important tasks a business faces, no matter how big or how small it is. Without a successful marketing strategy, you’ll never be able to find enough new customers to sustain growth. For small businesses, this is especially important. Whether you’re new and trying to dig out a niche in your industry, or well-established and …

PBJ Marketing Named Leading NY Marketing Agency in 2018 by Clutch!

Phillip Reinhardt

A message from our [proud] CEO… Our team at PBJ Marketing works with companies of all sizes and across dozens of sectors to create and develop a market strategy that will help you grow your company. Our marketing tactics are data-driven and focused on long-term growth. We make recommendations with your audience, business objectives, and interests in mind. With the …

The Internet Of Things And What It Means For Marketers

The Internet of Things: What Does It Mean for Marketing?!!

David Bosley

One of today’s most trendy tech phrases is The Internet of Things. We all have a vague idea of what it means – our devices today are all connected to the Internet and to each other, whether they’re smartphones, cars, or refrigerators. As consumers and manufacturers, we’re just starting to scratch the surface of what this means and what we …

Virtual Shopping Augmented Reality

What’s the Future of Virtual and Augmented Reality in Shopping?

Phillip Reinhardt

If you have a smartphone, odds are that you’re already using augmented and virtual reality and don’t even realize it. Anytime you look at a Google map and see a real-life view of the world with directions or arrows appended over the top of it, that’s a light version of augmented reality. However, you may not realize the extent to …

Optimizing For Voice Search

Hey Alexa: Is Your Brand Ready for the Voice Search Revolution?

Phillip Reinhardt

“Alexa: Order some toilet paper.” No, this isn’t a husband texting his wife ‘Alexa’ and asking for some Charmin. Instead, it’s a precursor of how an estimated 50 percent of searches will be completed by the year 2020 — via voice. That’s a big statistic, especially when you consider that 30 percent of searches will be performed without a screen by 2020. Let that …

Search Engine Marketing Guidelines

When Marketers Attack! PPC Guidelines to Kick Your Campaigns Into High Gear

Phillip Reinhardt

We all want the holy grail of digital marketing: a website that organically shows up on the first page of Google or Bing search results for our primary keywords. However, this isn’t realistic for every business — there are simply too many businesses going after the same target market. What’s a third-page-ranked business to do? Fortunately, there are some pretty …

Marketing For 2018 And Beyond

4 Predictions That Will Rock Your 2018 (Marketing) World!

Phillip Reinhardt

Every year, we get out our crystal ball and attempt to divine some major themes for the year. While last year ended with a lot of buzz around AI and marketing automation, we believe that this year is going to take these tech basics and start to weave them into next-gen communication methods that will knock your customer’s socks off! …