In the digital age, shopping has gone mobile. Has your business website

Is Your Business Website Optimized for a Mobile Audience?

David Bosley

If you haven’t yet made it a priority to make your website a mobile-friendly location on the World Wide Web, now is the time to take the leap. In fact, waiting could prove disastrous for your business. Here’s why. According to Business Insider, the number of m-commerce purchases (those made using mobile devices) accounted for 11.6 percent of total U.S. …

Advertising on Amazon is a Good Bet for Retailers

Why Advertising on Amazon Is the Next Big Move for Retailers

David Bosley

If you’re a retailer, Amazon.com is likely something you refer to as the “evil empire”, the “800-pound gorilla” or a raft of other not-so-nice terms. It’s true that Amazon is pulling sales from all sectors, but what you may not realize is that there is a huge potential to reach their captive audience with your messaging. Retailers from around the …

Marketing Automation in 2018: A Beginner’s Guide

Phillip Reinhardt

The phrase marketing automation is everywhere but it has a scary connotation. Many marketing professionals are afraid of automation, either because they think it’s a lot of work, or they don’t fully understand it. In 2018, however, marketing automation is more important than ever before. To make it easier for you, we’ve put together a handy beginner’s guide that explains …

These are just four of the most common pieces in the digital marketing puzzle.

Common Digital Marketing Challenges and How to Overcome Them

David Bosley

Digital marketing is fast and constantly evolving. Being a successful digital marketer requires intricate knowledge of your customers and the industry and constantly staying abreast of the latest marketing trends. Despite the complexity, digital marketing is critical to every company’s success in 2018. And no matter how effective your team is, challenges are bound to arise. To help you navigate …

A digital marketing audit takes a thorough, honest look at all aspects of your digital marketing strategy.

Do You Need to Conduct a Digital Marketing Audit? Here’s Everything You Need to Know

David Bosley

A digital marketing audit is a critical component for long-term marketing success. Without a successful digital marketing strategy, your overall marketing will falter. And unless you’re regularly performing an audit of your digital marketing strategies, you’ll miss opportunities for improvement and allow your strengths to whittle away. At its core, a digital marketing audit is quite simple. You’re going to …

Personalized eCommerce Checkouts

Why PayPal’s New Personalized Checkout Option Changes the eCommerce Game Forever

Phillip Reinhardt

Checking out on eCommerce websites that utilize PayPal Merchant Services just got a whole lot easier. With the adoption of a new suite of personalized options, PayPal is raising the bar for organizations who provide merchant payment services. With an estimated $523 billion in online sales by the year 2020 and more than one-third of those sales coming via a …

A:B Testing In Digital Marketing

Dynamic Search Ads Will Rock Your (Marketing) World

David Bosley

Most digital marketing professionals have a love/hate relationship with A/B testing. Some love it. Most hate it. The rest of us — we know it’s a necessary evil, but there’s got to be a better way!!! At least in the world of AdWords, that “better way” is coming very soon in the form of Responsive Search Ads. Currently, A/B testing feels like a …

Bing Vs Google SEM

Bing or Google? Which SEM Platform Serves You Better

Phillip Reinhardt

You know we love some PPC marketing here at PBJ Marketing, and we’ve talked a fair bit about Google AdWords in the past. We realized it was time to give a little extra love to AdWords’s stepsister: Bing Ads. While Google AdWords is the rock star of the PPC world, Bing Ads have been slowly yet steadily becoming more relevant …

Amazon Sponsored Products are going to help advertisers more than ever with its recent changes

Taking Advantage of Amazon’s New and Improved Sponsored Products

David Bosley

Toward the end of 2017, Amazon began phasing out the way that their Amazon Sponsored Product advertisements were delivered to consumers by slowly eliminating the right rail. This was not an officially announced change, but nonetheless has been confirmed by the company. Instead, ads will be placed solely in more native positions within the Amazon search results pages. This is an important …

Brand evolution is necessary for any companies who want to enjoy sustained long-term growth

Do You Need a Brand Evolution? Take Notes From These 3 Companies

Phillip Reinhardt

Brands have evolved from simply companies that produce goods and service you can rely on to something much more than that. Driven largely by social media, a brand today needs to be exciting and something that people are proud to associate with. Consumers want to share their favorite brands with the family and friends, engage with them on social media, …