These are just four of the most common pieces in the digital marketing puzzle.

Common Digital Marketing Challenges and How to Overcome Them

David Bosley

Digital marketing is fast and constantly evolving. Being a successful digital marketer requires intricate knowledge of your customers and the industry and constantly staying abreast of the latest marketing trends. Despite the complexity, digital marketing is critical to every company’s success in 2018. And no matter how effective your team is, challenges are bound to arise. To help you navigate …

Facebook removed its ban on cryptocurrency ads on its platform.

Facebook Changes Cryptocurrency Policy: What Does it Mean for Marketing?

Phillip Reinhardt

Last month was a major win for cryptocurrency companies who wanted to advertise on Facebook. Previously, any advertisements around cryptocurrency had been banned due to Facebook deeming them a “misleading or deceptive promotional practice”. Late in June, however, they reversed their decision and decided to allow certain pre-approved companies to promote cryptocurrency with advertisements on their platform. Cryptocurrency ads on …

A digital marketing audit takes a thorough, honest look at all aspects of your digital marketing strategy.

Do You Need to Conduct a Digital Marketing Audit? Here’s Everything You Need to Know

David Bosley

A digital marketing audit is a critical component for long-term marketing success. Without a successful digital marketing strategy, your overall marketing will falter. And unless you’re regularly performing an audit of your digital marketing strategies, you’ll miss opportunities for improvement and allow your strengths to whittle away. At its core, a digital marketing audit is quite simple. You’re going to …

Podcasting is the wave of the future. Taking advantage of it now gives you a leg up on your competition.

Podcasts: A New Wave in Radio Marketing

Phillip Reinhardt

Radio is still quite popular, but it doesn’t have the same all-encompassing reach that it used to. Younger audiences simply aren’t listening to the radio as much as older generations are, even though they have easy access to them. They’re simply choosing to spend their time with other types of audio media. One of the most interesting of these new …

Ads Work Differently by Device

Target Your Social Ads by Device or You May Be Wasting Money

Phillip Reinhardt

You may not realize it, but you consume different types of content on different devices. When you stop to think about it, it makes sense. When you want to read for an hour or so, you likely grab a Kindle or even a book and settle in. If you’re in the doctor’s office or in line somewhere you may idly …

A:B Testing In Digital Marketing

Dynamic Search Ads Will Rock Your (Marketing) World

David Bosley

Most digital marketing professionals have a love/hate relationship with A/B testing. Some love it. Most hate it. The rest of us — we know it’s a necessary evil, but there’s got to be a better way!!! At least in the world of AdWords, that “better way” is coming very soon in the form of Responsive Search Ads. Currently, A/B testing feels like a …

How To Create A Landing Page That Converts

Beyond PPC: Creating Landing Pages That Convert

Phillip Reinhardt

There is no proven scientific method for creating a perfect digital marketing campaign. There are definitely some things that you can do to improve your chances of converting prospects to customers, but even when you’re following the formula you will likely need some tweaks based on your audience, your brand and your market position. Once you have fully optimized your …

Bing Vs Google SEM

Bing or Google? Which SEM Platform Serves You Better

Phillip Reinhardt

You know we love some PPC marketing here at PBJ Marketing, and we’ve talked a fair bit about Google AdWords in the past. We realized it was time to give a little extra love to AdWords’s stepsister: Bing Ads. While Google AdWords is the rock star of the PPC world, Bing Ads have been slowly yet steadily becoming more relevant …