Customer Personas Used in Marketing

Getting Started with Customer Personas

David Bosley

You’ve spent months detailing out the slightest bit of information about your customers. Analyzing their sales habits. Stalking them on Google. Creating intrusive (to them!) surveys to define their motivations. Identifying exactly when they’re most likely to be on Facebook. Peering into their buying habits. All to create the most comprehensive and detailed customer personas of all times. Yet, did …

Healthcare Practice Digital Marketing

Are You Taking Advantage of the Latest Trends in Healthcare Marketing?

Phillip Reinhardt

With the commoditization of healthcare, it’s no longer enough to have the best staff, the quickest wait times and the comfiest offices and wait for word to get around to get new patients. Today’s successful healthcare practices are leveraging the hottest new trends in marketing to ensure that they are the top search result, that their online reviews are exceptional …

Authentic digital marketing is critical if you want to actually connect with your audience and build a real relationship.

Transparency Matters: How to Be Truly Authentic in Your Digital Marketing

David Bosley

Authenticity is quickly becoming one of the biggest drivers in consumer decision-making. An astounding 90% of all Millennials say that brand authenticity is a key factor when it comes to selecting brands to support. Older generations aren’t far behind, either. 85% of Generation X claims that it’s important and 80% of Baby Boomers do, too. If you want to have sustained success with …

Ideas for Digital Marketing Strategy

3 Marketing Strategies That Are Crucial to Your Success in the Digital Age

Phillip Reinhardt

True or false: all marketing today is actually digital marketing. The answer? It depends. While there are still plenty of opportunities for a well-placed print ad or an experiential campaign, it’s seldom that you would find a marketing campaign that doesn’t contain at least one digital element. The rise of text-based marketing, geolocation fencing, hyper-personalization and more have marketers digging in to …

Voice search is growing quickly and your business must start preparing for it.

A New Frontier : Taking Advantage of Voice Search Marketing

David Bosley

Voice search, powered by technologies such as Amazon’s Alexa, may still feel like a gimmick, but it’s quickly becoming a force to be reckoned with. In 2017, about 20% of all mobile searches were voice search instead of text. In 2018, we know that roughly 40% of all adults use voice search at least once every single day. Voice search isn’t a novelty. It’s …

eCommerce Marketing Trends

Is Your Business Ready to Leverage These 4 eCommerce Marketing Trends for 2019?

Phillip Reinhardt

It’s a brave new world in eCommerce marketing, and 2019 is shaping up to be a year for the record books. From the expansion of AI strategies to the omnipresence of audio devices in our homes, offices, and vehicles, there are a number of new ways to reach new prospects and customers with the story of what we have available …

Go beyond your usual social media advertising with three important and overlooked platforms.

Diving Deep into Social Media: Platforms You Might Not Think to Advertise on

David Bosley

Social media advertising is a key component of digital marketing. Ads on platforms such as Facebook, Twitter, Instagram, and YouTube can be extremely effective and also tend to tie up a large portion of the digital marketing budget. With so many companies focused on the same platforms, however, social media advertising has become more difficult. It’s harder to stand out …

If you want to succeed during the holidays, you need to put yourself in your audience’s shoes.

Getting the Most out of the Holidays with Digital Marketing

Phillip Reinhardt

The holiday season is an extremely opportune time for many businesses. In fact, we ran an article earlier in the season about making sure your business was ready to take advantage of the holiday selling season. In order to take advantage of this opportunity, however, it’s important to consider the impact that the holiday season has on consumer behavior. During the …

The Future of Business is AI

How AI and Machine Learning Will Continue to Change the Game in 2019

David Bosley

What if you could run infinite permutations of a product design until you found the one that was fully optimized in terms of materials, price and production methods? With the power of AI (artificial intelligence) and machine learning, this is not only possible — it’s happening now. Experts project that 2019 is the year that these advanced technologies truly enter the …

Facebook, Twitter, and Instagram are all time-sensitive marketing platforms.

Finding the Optimal Social Media Post Time

David Bosley

While social media marketing is easily accessible at first glance, its barriers to entry are surprisingly high. If you’re not cut out for a steep learning curve, it’s all too easy to tumble out of control before you’ve fully developed your online brand. Content matters. It drives buyer immersion, brand recognition and—most importantly—a sense of connection. Between Facebook’s innovations geared towards News …