Your Customers Are Searching With Images – Is Your Website Ready?

David Bosley

These days, it’s not shocking to grab an app and be able to interact with the physical world — either by snapping a pic to search or by placing a 2D representation of a product in your home using augmented reality. It may seem commonplace to us now, but only a few years ago visual search, or searching with images …

Tools for Local eCommerce Marketing

Think Local, Not Global, to Find eCommerce Success

Phillip Reinhardt

The whole point of eCommerce is to sell to people far beyond the reach of your physical stores, right? Not necessarily — you also want to provide local shoppers with the convenience of shopping online PLUS the knowledge that they’re supporting a local brand. Local eCommerce marketing is something that’s often overlooked but has been quietly growing over the past …

eCommerce Marketing

Accelerate Purchase Times with Targeted Product Filters

David Bosley

As a consumer, you know there are some websites that you love to shop on (ahem, Amazon!), while others can definitely pose a challenge when you’re looking for a specific product or service. While you may think that this is only important when you’ve got a massive inventory with a lot of different options, even a single additional click can …

Does Your Team Have These Marketing Skills?

5 Digital Marketing Skills You Need to Grow Your Business

David Bosley

Is your business taking full advantage of the digital marketing toolkits that the largest brands in the world have at their fingertips? Having next-level digital marketing doesn’t necessarily require massive investments in technology. Some of the most basic ways to grow your business are reasonably-priced and can be made to fit within many budgets. However, is your marketing team equipped …

Defeating Digital Ad Scrubbers

Are Your Digital Ads Making it Through Chrome’s Aggressive Scrubbers?

Phillip Reinhardt

In a moan heard around the world, Google — and soon thereafter Safari — launched aggressive ad blocking techniques into their popular browsers, prompted by the Coalition for Better Ads. The premise is simple: users should know when advertisers are gathering their personally identifiable information, and make an informed decision about whether or not they allow the advertisers to track them online. To this …

Programmatic advertising is all about delivering the right message to the right audience.

Programmatic Marketing: Do You Understand It Fully?

Phillip Reinhardt

In 2019, if you’re anything like other digital marketers, you’re going to spend about 65% of your total digital advertising budget on programmatic marketing. Programmatic marketing includes any digital marketing that involves real-time bidding. Google Adwords is a perfect example of programmatic marketing in action. In general, however, programmatic advertising works like this: A user navigates to a page that has ad …

Customer Personas Used in Marketing

Getting Started with Customer Personas

David Bosley

You’ve spent months detailing out the slightest bit of information about your customers. Analyzing their sales habits. Stalking them on Google. Creating intrusive (to them!) surveys to define their motivations. Identifying exactly when they’re most likely to be on Facebook. Peering into their buying habits. All to create the most comprehensive and detailed customer personas of all times. Yet, did …

Healthcare Practice Digital Marketing

Are You Taking Advantage of the Latest Trends in Healthcare Marketing?

Phillip Reinhardt

With the commoditization of healthcare, it’s no longer enough to have the best staff, the quickest wait times and the comfiest offices and wait for word to get around to get new patients. Today’s successful healthcare practices are leveraging the hottest new trends in marketing to ensure that they are the top search result, that their online reviews are exceptional …

Authentic digital marketing is critical if you want to actually connect with your audience and build a real relationship.

Transparency Matters: How to Be Truly Authentic in Your Digital Marketing

David Bosley

Authenticity is quickly becoming one of the biggest drivers in consumer decision-making. An astounding 90% of all Millennials say that brand authenticity is a key factor when it comes to selecting brands to support. Older generations aren’t far behind, either. 85% of Generation X claims that it’s important and 80% of Baby Boomers do, too. If you want to have sustained success with …

Ideas for Digital Marketing Strategy

3 Marketing Strategies That Are Crucial to Your Success in the Digital Age

Phillip Reinhardt

True or false: all marketing today is actually digital marketing. The answer? It depends. While there are still plenty of opportunities for a well-placed print ad or an experiential campaign, it’s seldom that you would find a marketing campaign that doesn’t contain at least one digital element. The rise of text-based marketing, geolocation fencing, hyper-personalization and more have marketers digging in to …