Empower your digital media strategy from the ground up.

Five Surprising Ways to Market With YouTube

Phillip Reinhardt

It’s no secret that YouTube is one of today’s leading buyer attractions. A slew of researchers, innovative marketers, and economic experts have weighed in on the multimedia sensation—and the responses are unanimous across the board: Millennials have brought YouTube to new heights. In fact, according to Socialbakers, roughly four in five Millennials watch videos when shopping online. Unsurprisingly, today’s marketers aren’t only using YouTube—but siphoning …

Is your marketing message keeping up with a mobile marketplace?

Targeting Your Marketing Message for a Mobile Audience

Phillip Reinhardt

The way the world accesses the World Wide Web is evolving at the speed of technology. Screens are getting smaller and more people are taking their Internet on the go. That means you need a marketing message for your organization that travels well. These tips will help you transform your marketing message from one designed for larger, static screens, to …

Fill your website with outstanding content to drive results.

5 Ways to Make Your Content Shine

David Bosley

While most people view great content as a key element in any competent SEO strategy, the need for stellar content goes far deeper than SEO. SEO is what drives visitors to your website and piques the interest of the major search engines. Content is what drives real-world people to your pages. People who may eventually become customers, business partners, investors, …

Why Social, Search and Video Ads Now Make Up 51% of Advertising in America

David Bosley

Digital ad revenue has been on the rise for many years, but you may be surprised to learn that it now makes up 51% of all advertising dollars to the projected tune of more than $106 billion. This all-time high in 2018 is expected to eclipse traditional advertising channels by the end of the year, according to a recent study by …

Artificial intelligence and other exciting advances will define the future of digital marketing.

The Future is Coming: What Will Digital Marketing Look Like in the Year 2023?

Phillip Reinhardt

The key to keeping your digital marketing effective and relevant is evolving with the times. Facebook algorithms update several times each year, leaving your SEO strategies outdated. Every couple of years a brand-new platform emerges, like Snapchat, Instagram, or Facebook Messenger. If you want to stretch your mind and think back to twenty years ago, digital marketing was barely a scratch on …

Transforming Your Digital Marketing From Good to Great

David Bosley

Digital marketing isn’t difficult to get up and running in today’s digital age. You can start blogging within minutes and even generate a great professional looking website within an hour using the right template and service provider. Email marketing platforms have made organizing your lists and creating a great looking message simpler than ever. But the real problem isn’t just …

Older generations can be reached effectively by digital marketing as long as you know what you’re doing.

Tailoring Your Digital Marketing For an Older Audience

Phillip Reinhardt

Digital marketing has become increasingly focused on Millennials for good reasons. They’re extremely savvy and have become the single generation with the most purchasing power. However, that doesn’t mean that you need to focus all of your marketing efforts around them. When you combine older generations, specifically Baby Boomers and Generation X, they have much more impressive purchasing. Additionally, these older generations …

Not every digital marketing campaign will hit a bullseye. Here’s how to tell when it’s time to change your strategies up.

Quitting Time: Understanding When to Give up on a Digital Marketing Strategy

Phillip Reinhardt

We know that one of the most important concepts of digital marketing is constantly testing to find out what works and what doesn’t. Plenty of time and effort has been spent trying to figure out what the most successful tactics are. Often it’s much harder to understand when something isn’t working at all. Don’t look at quitting an unsuccessful digital marketing …

The right digital marketing partner will be able to help save you time, money and a lot of stress.

Finding the Best Marketing Partner For Your Business

David Bosley

Working with a digital marketing partner is a great idea for businesses of all sizes. The right partner can help you spend your marketing dollars more efficiently, thus saving you money. They can help you perform your tasks with greater precision and automate processes, saving you time. They’ll offer you insights and expertise that might not and cannot exist within your organization. …

Importance of Audio in Your Marketing Mix

Why Ages-Old Audio May Be the Next Hot Marketing Trend

David Bosley

People say that all trends come back around in time: tight-rolled pants, backpacks, and mirrored sunglasses are some recent fashion throw-backs that are rearing their heads again. The latest trend in marketing is going waaay back . . . all the way back to the 1920s when the first commercial radio station hit the airwaves. These wireless waves of sound were the basis for many of our modern-day …