using-memes-in-digital-marketing

Marketing Through Memes: How To Do It Right

Brooke Spallino

A picture is worth a thousand words, but a meme is worth one million. Memes are a fun way to reflect on current events, trends, and cliches and make your audience laugh. With the help of social media, marketing with humor and familiar media can engage those hard-to-reach consumers. Across multiple industries, more marketers are using memes to build their …

Your next SERP strategy has several new avenues of opportunity. At the same time, some of today's most popular digital marketing strategies deserve a revisit.

Google Myth-Busting: False Flag Search Factors

David Bosley

Digital marketing can be fairly obscure, sometimes. Digital marketers, themselves, frequently double-down on strategies backed by any discernable evidence as a result—mistaking their own successful initiatives as further proof of technically unverified ‘cornerstone approaches’ throughout the industry. Because the world of consumers is always changing—and at seemingly faster paces, year to year—it’s important to double-check the tools we’ve relied on …

Instagram's Story AR filters and Facebook Spark spell out unique oportunities, in upcoming years. Specifically, look towards seamless brand interactions, both newly powered by AR.

AR Filters for Digital Marketing: Why They Work

Phillip Reinhardt

At times, it feels like we’re right on the cusp of full-fledged AR campaigns—utilizing today’s leading real-time services, intuitive data tools, and immersive shopping experiences too, basically, redefine the world of consumerism. If you’re one of the ones waiting for a safely blazed trail ahead of time, however, now might be a good time to carve out your own niche: …

LinkedIn Stories are here, offering new ways for businesses to amass consumer followers while maintaining client audiences.

Strategize Your LinkedIn Stories with SEO

David Bosley

When it comes to digital marketing, SEO in particular, LinkedIn is often overlooked. Whether you’ve recently hopped aboard the platform to augment an existing strategy, intend on bridging Facebook-related gaps or simply want to establish a social media presence, LinkedIn’s quality shouldn’t be passed up. A Network of Professionals LinkedIn’s digital marketing spark stems from its wide array of B2B …

Consumers are flocking to social media, these days, and withstanding the e-commerce tidal wave can be difficult. Check out these strategies for Facebook digital marketing success.

Facebook Marketing: What’s New?

Phillip Reinhardt

Facebook might be crowded with businesses, but it’s far from oversaturated. Startups, entrepreneurs, and established businesses alike have joined the platform’s wave of constant change—taking up new tools of the trade in the form of social media management software, micro-influencers, and agency provider networks. Paid social media marketing management solutions aren’t new, but some of their advancements are newly recognized. …

Google’s Page Experience Update delivers a new, object-oriented approach to SEO and UX layouts.

Google 2021: Forecasting the Page Experience

Phillip Reinhardt

On May 28th, Google announced a major addition to its search engine’s ranking algorithm: The Page Experience Update. It’s stated to roll out in 2021—and it’s expected to bring plenty of organic search opportunities to the table. If your strategy is grounded in SEO, and if you’re dependent on Google-derived traffic like most, news of big-time changes are probably big-time …

In 2020, digital marketing climate is packed with information. To get the information that matters the most, you’ll need to connect with customers in ways that matter.

2020’s Top Mobile Apps to Market With

David Bosley

Today’s updated mobile apps answer much more than our need for convention: In Quarter One of 2020, the top 250 sellers experienced a 34-percent higher download rate than last year. For new, mobile-bound startups, constant improvements to apps like Zoom, Netflix, and Babylon level out the playing field. If there’s anything we’ve learned in the past few years, it’s that …

Adopt these tech updates to stay mobilized, stay social and supercharge your SEO

2020’s Five Golden Rules of SEO

Phillip Reinhardt

As 2020 continues, online competition continues to rise. New websites are taking charge with new prospects, and Google’s Featured Snippets updates promise new ways for Internet users to access bitesize chunks of big information. Sophisticated strategies for boosting one’s organic traffic certainly exist in today’s competitive SEO landscape, yet they’re often hidden behind familiar approaches to keyword gap analysis, search …

Page dwell times, bounce rates and social media likes are vital metrics, but their role as SERP necessities often leaves digital marketers guessing.

Google Myth Busting: SEO Facts and Fiction

David Bosley

Google has always been tough to predict, even when bypassing the age-old ‘invisible algorithm’ problem. Even though digital marketers are willing to leave mysteries unsolved, however, several Google-based marketing topics persist as head-scratchers. The SEO world has evolved a lot in recent years, undoubtedly: In the past few years, the marketing world has undergone some serious resurfacing due to Google’s …