Top Tips for Successful Content Marketing Campaigns

David Bosley

Content remains the undisputed king of the internet. If you want your website, business, etc. to be successful online, it is essential to provide a steady stream of quality content. But writing content for the sake of writing content isn’t an effective means of creating a successful content marketing campaign. In fact, it’s a waste of time, energy, effort, and …

Amazon PPC: How to Create a Successful Campaign

Brooke Spallino

Are you looking to push your Amazon business’ visibility to the next level? Chances are that you’ve come across the term pay-per-click or PPC advertising in the process of establishing your business. PPC is one of the most popular forms of sponsored advertising on the internet, and for good reason. With instant results and high potential ROI, it works well …

Follow Google Webmaster Guidelines and Avoid Penalties

Google Webmaster Guidelines: Everything You Need to Know to Avoid Penalties

David Bosley

If you are trying to run a successful online business, then you understand the importance of search engines. The vast majority of people use Google when they are trying to identify products and services they require. Therefore, you must ensure your rankings are as high as possible for relevant terms and phrases. That is the only way you will get …

product adoption curve illustrates stages of client's evaluation of product

Product Adoption: How Experts Guide Their Customers From Browsing To Buying

Phillip Reinhardt

As you aim to grow your company, organization, or brand, you likely know that in today’s market wise entrepreneurs make use of multiple digital portals.  When constructing the profile you want consumers to see, look at it through their eyes and examine what factors might spark a desire to learn more about you.  Marketers are no strangers to psychology—standard or …

PPC Marketing

What Are the Most Common Mistakes People Make During a PPC Campaign?

David Bosley

If you are trying to get the most out of your digital marketing campaign, you need to take advantage of search engine optimization (SEO) and pay-per-click marketing (PPC). For example, you may be interested in running a PPC campaign on Google Ads. At the same time, running a successful campaign on this platform is more complicated than it might appear. …

digital marketing

What Are the Most Common Digital Marketing Mistakes Companies Make?

Phillip Reinhardt

The reality is that everyone makes mistakes, including companies. Today, the vast majority of people use the internet when they are looking for products and services they require. Therefore, you need to have a strong digital marketing strategy. Unfortunately, there are a lot of companies that make mistakes in this process. The important thing is that you learn from your …

Clutch Top 100 Firms for Sustained Growth Includes PBJ Marketing!

David Bosley

Looking for a full-service digital marketing team that can help you with your SEO, web design, branding, and paid media efforts? At PBJ Marketing, we offer those services and more! Located in the heart of Washington, DC., our company takes an analytics-based approach to digital execution, proudly helping companies thrive in their respective industries. Because of this dedication, PBJ Marketing …

Don't stress your SEO. Optimize your website to boost your traffic.

Is Your Website Structure Holding Back Your SEO Rankings?

Phillip Reinhardt

Search engine optimization or SEO is a way for a website to increase brand exposure through search engine results. SEO works by increasing organic search results and by improving the amount and value of website traffic. There are a variety of aspects that go into SEO rankings. First off, it is essential to understand how people search online, what they …

Top Design Firms

PBJ Marketing Teams Up With New B2B Website Top Design Firms

David Bosley

At PBJ Marketing, we take an analytics-based approach to digital execution and we’re known for producing relevant brand experiences and delivering the evidence to back up our success. We work hand-in-hand with our clients to develop digital solutions driven by the knowledge of their business and our interactive expertise. From the creators of Clutch, Top Design Firms is a new …