Outsourced marketing agencies are more effective than in-house teams in 2019.

How Hiring a Marketing Agency for SEO Can Be More Impactful and Cost-Effective

David Bosley

It seems like most businesses are outsourcing, these days. In 2019, efficiency and mobility matter—and harnessing the perfect in-house and outsourcing mixture is vital to your success. In 2019, marketing and advertising agencies netted about $54 billion in revenue—growing about 4.2 percent, annually, since 2014. While these agencies are enjoying a fertile business world ripe with a constant stream of new …

A company's approach to customer integrity begins at the ground floor: with corporate digital strategies.

Why CMOs Need Solid Digital Policies

Phillip Reinhardt

Modern Chief Marketing Officers have plenty of responsibilities in 2019. Today’s C-level corporate executives aren’t only responsible for marketing initiatives, alone. Rather, they’ve taken up the mantle as creative developers, development orchestrators, customer support leaders, and business partnership leaders. Each year, research teams like Gartner’s CMO Spend Survey examine the modern CMO’s role in growing businesses. From spending habits to job scope, …

Mobile marketing is the modern business world's most effective consumer engagement cornerstone.

10 Reasons to Adopt a Strong Mobile Strategy

David Bosley

Of all the marketing strategies out there, in 2019, mobile marketing is consistently a top-tier contender. Mobile app marketing, SMS marketing, and mobile social media marketing are some of the best approach methods today’s business owners can take. Today, about 70 percent of Internet usage stems from mobile traffic. Every year, more organizations are strategizing their content to optimize mobile advertising …

Successful multi-channel marketing means all of your marketing channels work together as a single cohesive unit.

Using Digital Marketing Alongside Traditional Marketing Channels

Phillip Reinhardt

One of the most difficult struggles for companies is finding a way to reconcile their traditional marketing channels with their digital channels. For companies that have been around a long time, the traditional marketing channels, such as radio or print advertising, could be old-hand with long-developed relationships. Newer companies may have their hand on the pulse of the digital world …

Your digital presence might be formidable, but a solid content marketing strategy centered on consistent blog posts can bring your marketing to the next level.

This Year’s Top 10 Content Marketing Strategies

David Bosley

Today’s digital marketing climate is one of constant change—and content marketing is at the forefront. As of 2016, 42 percent of B2C marketers stated an intention to boost their content marketing strategies—followed by 33 percent of nonprofit marketers in their wake. While modern content is comprised primarily of blogs, tweets and Facebook posts, a sizable chunk still exists in the form …

Making the Best Use of Business Data

5 Ways You Should Be Using Data (But Probably Aren’t)

David Bosley

Today’s businesses are data-rich, but it’s seldom that the organizations are fully utilizing the available tidbits of information to improve business results and create a better experience for your customers. Data is both awesomely powerful and potentially dangerous, and it’s up to marketers and advertisers to make the best use of the information that they have at their disposal. Maintaining …

PBJ Marketing Recognized as a 2019 Leader by Clutch.co!

PBJ Marketing Recognized as a 2019 Leader by Clutch.co!

Phillip Reinhardt

For the last 8 years, PBJ Marketing has thrived in providing exceptional SEO for small businesses, strategic search engine marketing, Baidu/Yahoo/YouTube/Bing/Google AdWords PPC, and Facebook/Instagram/Snapchat advertising. Some of our clients have included Chegg, Volkswagen, and Zappos – to name a few. Our success in creating a seamless, inspired, and memorable online experience for our clients has not been overlooked. Recently, …

With cost-effective digital marketing, getting results doesn’t mean having to break the bank.

Cost-Effective Digital Marketing For Any Budget

David Bosley

Digital marketing is critical to the success of all businesses, no matter how established their brand is, and no matter how big or small their operations are. If you have a strong brand or a sizable budget, you have all the options in the world. If you’re struggling to establish your company with a tight budget, however, the task may …

The Internet provides a wide variety of free digital marketing courses led by experts in the industry.

25 Free Online Digital Marketing Courses You Should Consider

Phillip Reinhardt

Whether you’re looking to take your career to the next level or simply need some help improving your company’s marketing strategies, there are more resources available than ever before. Going to business school is no longer a requirement for learning the insides and outs of marketing. Thanks to the Internet, there are hundreds and even thousands of completely free marketing …