facebook ads

Facebook’s Removal of Detailed Targeting in January

Nicki Betterbid

Facebook has long dominated the social media landscape. However, faced with mounting pressure to meet ever-changing privacy regulations, Facebook decided to eliminate thousands of advertising targeting options this past January. While advertisers are obviously concerned, it may not be as bad a situation as some might believe. Just last Tuesday, March 15th, Facebook’s parent company Meta was hit with a …

The importance of link building

The Importance of Link-Building

Nicki Betterbid

Link-building has always been a critical component of search engine optimization (SEO).

A/B split testing

How A/B Split Testing Improves Digital Marketing Strategies

Nicki Betterbid

There was a time when measuring the effectiveness of multiple marketing campaigns was problematic at best, and at worst, mere guesswork. Companies rarely, if ever, knew exactly which campaign drove the customer to their door. However, with today’s digital marketing strategies, companies can analyze results at a granular level and one of the tools they can use to improve results …

Managing Website Using Google Core Updates

Google Core Update: Navigating Changes in the November 2021 Update

Nicki Betterbid

Four months after Google rolled out its July 2021 Core update, Google released another game-changing update. The launch of this algorithm update brought many shifts for a number of websites, both positive and negative. You may be asking yourself, what are some of the most notable changes that came with this Core Update? What are the initial impacts? What are …

Top B2B Companies, Globally, 2021

Clutch Recognizes PBJ Marketing As Among The Top 1000 B2B Companies For 2021

Phillip Reinhardt

At PBJ Marketing, we take an analytics-based approach to digital execution, and we’re well-known for creating relevant brand experiences and delivering the evidence to back up our success. We work hand-in-hand with our clients to develop digital solutions driven by the knowledge of their business and our interactive expertise. The right balance of art and technology, insight and planning, strategy …

Top Tips for Successful Content Marketing Campaigns

David Bosley

Content remains the undisputed king of the internet. If you want your website, business, etc. to be successful online, it is essential to provide a steady stream of quality content. But writing content for the sake of writing content isn’t an effective means of creating a successful content marketing campaign. In fact, it’s a waste of time, energy, effort, and …

Amazon PPC: How to Create a Successful Campaign

David Bosley

Are you looking to push your Amazon business’ visibility to the next level? Chances are that you’ve come across the term pay-per-click or PPC advertising in the process of establishing your business. PPC is one of the most popular forms of sponsored advertising on the internet, and for good reason. With instant results and high potential ROI, it works well …

Follow Google Webmaster Guidelines and Avoid Penalties

Google Webmaster Guidelines: Everything You Need to Know to Avoid Penalties

David Bosley

If you are trying to run a successful online business, then you understand the importance of search engines. The vast majority of people use Google when they are trying to identify products and services they require. Therefore, you must ensure your rankings are as high as possible for relevant terms and phrases. That is the only way you will get …