Digital Marketing - PBJ Marketing

Digital marketing is critical to the success of all businesses, no matter how established their brand is, and no matter how big or small their operations are. If you have a strong brand or a sizable budget, you have all the options in the world. If you’re struggling to establish your company with a tight budget, however, the task may …

Whether you’re looking to take your career to the next level or simply need some help improving your company’s marketing strategies, there are more resources available than ever before. Going to business school is no longer a requirement for learning the insides and outs of marketing. Thanks to the Internet, there are hundreds and even thousands of completely free marketing …

Whether you’re jumpstarting a small business or you’re a nonprofit pro, garnering visibility as a digital marketer is important. Between fundraising appeals, peer-to-peer fundraising, donor databases, and brand representation, there’s a lot to consider in the nonprofit world. While you can attend free nonprofit marketing webinars online, in-person learning is always better: You can network, meet industry gurus and get …

Every consumer has dozens — if not hundreds — of moments during the day where they make decisions based on an external stimulus. This could be everything from researching a new product or service, feeling a need to make a purchase or discovering a brand-new type of product. The experts at Google have come up with a name for these turning points …

Being agile is one of the single most important aspects of digital marketing success. The problem is that not many companies actually understand what it means to be agile. Even fewer are able to put that knowledge into action. At its core, agile marketing means taking a strategic approach to marketing. You need to understand your company, your employees, and …

No matter how big or small your business is, you’ll have to make the decision on which operational tasks you’re going to handle in-house and which you’re going to supplement with outsourced ones. Many companies simply take a look at their budget and figure out what option costs the least. That’s an enormous mistake. The decision on how to handle …

Communicating with people at scale is a challenging task, but how can you create information and messages that will resonate with individuals who are at different stages of their buying journey? You wouldn’t want to send an email to a prospect who is currently enrolled in college talking about your offerings for retirees, right? Audience segmentation does take some upfront …

In digital marketing, the changes come fast and furious — and with that comes a wealth of new information that your team must somehow ingest and utilize. The term “drinking from a firehose” comes to mind when you consider the number of blog posts, online courses, training events and even local meet-ups that are available. Here’s a quick rundown of …