If you are trying to get the most out of your digital marketing campaign, you need to take advantage of search engine optimization (SEO) and pay-per-click marketing (PPC). For example, you may be interested in running a PPC campaign on Google Ads. At the same time, running a successful campaign on this platform is more complicated than it might appear. …
The reality is that everyone makes mistakes, including companies. Today, the vast majority of people use the internet when they are looking for products and services they require. Therefore, you need to have a strong digital marketing strategy. Unfortunately, there are a lot of companies that make mistakes in this process. The important thing is that you learn from your …
Looking for a full-service digital marketing team that can help you with your SEO, web design, branding, and paid media efforts? At PBJ Marketing, we offer those services and more! Located in the heart of Washington, DC., our company takes an analytics-based approach to digital execution, proudly helping companies thrive in their respective industries. Because of this dedication, PBJ Marketing …
Search engine optimization or SEO is a way for a website to increase brand exposure through search engine results. SEO works by increasing organic search results and by improving the amount and value of website traffic. There are a variety of aspects that go into SEO rankings. First off, it is essential to understand how people search online, what they …
At PBJ Marketing, we take an analytics-based approach to digital execution and we’re known for producing relevant brand experiences and delivering the evidence to back up our success. We work hand-in-hand with our clients to develop digital solutions driven by the knowledge of their business and our interactive expertise. From the creators of Clutch, Top Design Firms is a new …
With each passing year, businesses must adapt to new trends and updated best practices to continue to rank well on search engines and improve their position and visibility. That’s why it’s best to reevaluate your marketing plans and processes each year to be sure that you are implementing the best strategies for continued success. Today, we’ll take a look at some of …
When it comes to your SEO strategy, you may be surprised to find you are missing out on a huge opportunity by not utilizing Pinterest. As a top-rated SEO marketing agency, we know the importance of using every search engine possible in order to help you gain as much organic traffic and growth. If you are thinking that Pinterest is …
For many growing companies, spending money on online ads can feel a bit like a shot in the dark. Choosing where ads should be targeted, ad bidding limits, and similar decisions don’t always come easily – especially when a significant portion of the marketing budget is at stake. Today, we wanted to take an in-depth look at one of the …
Marketing your business in the information age is different than any other time in history. The tired old methods of marketing are no longer effective for building businesses in a digital world. Today, more than ever, it’s important to understand and get to know the people in your network and build relationships so you can help each other enjoy greater …