The days of email-centric marketing campaigns, for some, are long gone. Today’s digital divide is traversed by social media influencers, e-commerce gurus, podcasters, and YouTubers. At a glance, email messages might even feel a little like physical messages: Many go unchecked, even if they hold tangible value for consumers. The days of mailing list offers, newsletters and product promotion series …
For many people, phrases like quantitative data, qualitative data, and search engine optimization sound like someone is speaking Greek. They are words that may not ordinarily come up in ordinary conversations. At least not outside of high-level math and science circles for the first two and internet marketing circles for the last. SEO and content still remain king, but to …
If you’re like most digital marketers, you’ve been proactive about cross-channel marketing. These days, the natural components of social media platforms give decision-makers a leg up, where marketing analysis comes into play. While Facebook’s Newsfeed ads help new businesses become recognized via long-form content, Google’s wide-reaching influence leaves no SEO opportunity unchecked. While these two factors certainly pair nicely—they also …
Every business has its costs—regardless of industry. Whether you’re a startup-lover crafting an SEO strategy, a soon-to-be entrepreneur, or simply want to boost your small business’s bottom line, digital marketing is an eventuality you’ll need to approach carefully. Your small business team works hard; even more so if you’re a solo operator. Between budget planning, consumer segmentation, product rollouts, and …
PPC innovations have come a long way—and the digital marketers who’ve made them, even further. Despite 2020’s search horizons being bright, they’re not without turbulence. 2019 might’ve birthed a variety of new avenues for powerful campaigns, but the very same campaigns have tripped up more than a few campaign creators. As Possibilities Rise, Clicks Fall Last June, a majority of …
Digital marketers have accomplished a lot in recent years, proposing a wealth of new products and services on the platforms consumers love. Especially Facebook. Let’s check out a few statistics: In 2019, the consumer’s average impression of Facebook advertisements increased by approximately 37 percent. Currently peaking at over 2.45 billion, these users have adapted to the platform’s many changes alongside …
These days, successful PPC campaigns are incredibly complex. As growing businesses face difficulties leveraging newly acquired funds and constantly shifting target audiences, established professionals are finding new challenges with widespread content needs and brand visibility strategies. Customers, Clicks, and Leads: Google Marketing in 2020 While Google Ads is both the most accessible digital marketing tool available—as well as one of …
Search engine optimization (SEO) tools help you simplify and get the juice out of your SEO. Although not all tools are equal, this inequality gap expands when you compare their features side-by-side. In one study, users ranked these tools by order of simplicity. SEMrush, Ahrefs, and Moz ranked second, third, and fourth easiest SEO tools to use, in that order. …
Our team here at PBJ Marketing have some exciting news to announce! Clutch.co has named us one of the top SEO Companies in the world! They’re highlighting us for our work in link building which is incredibly important when it comes to improving your SEO ranking and bringing more traffic to your business! Clutch.co is located in Washington, DC, just …