Customer Personas Used in Marketing

Getting Started with Customer Personas

David Bosley

You’ve spent months detailing out the slightest bit of information about your customers. Analyzing their sales habits. Stalking them on Google. Creating intrusive (to them!) surveys to define their motivations. Identifying exactly when they’re most likely to be on Facebook. Peering into their buying habits. All to create the most comprehensive and detailed customer personas of all times. Yet, did …