In 2020, digital marketing climate is packed with information. To get the information that matters the most, you’ll need to connect with customers in ways that matter.

2020’s Top Mobile Apps to Market With

David Bosley

Today’s updated mobile apps answer much more than our need for convention: In Quarter One of 2020, the top 250 sellers experienced a 34-percent higher download rate than last year. For new, mobile-bound startups, constant improvements to apps like Zoom, Netflix, and Babylon level out the playing field. If there’s anything we’ve learned in the past few years, it’s that …

Successful market segmentation blends several core components of efficient digital advertising.

The 10 Costliest Market Segmentation Pitfalls

David Bosley

Both new and established business operators know the importance of a well-established target market. If you want to build a solid consumer foundation, it’s crucial to identify who you’re selling to. ‘Who,’ however, is only one component of the equation. You also need to know what your target market wants, and you’ll need to understand when it’s the right time …

Modern digital marketing has evolved beyond desktops and smartphones, giving decision makers new obstacles and opportunities alike.

How to Connect Your Online and Offline Marketing in 2020

David Bosley

Managing a digital marketing campaign in 2019 was tough. Just a year before, 2.62 billion worldwide users peaked the social media world. By 2021, experts believe this number will jump to three billion. Branded websites visited due to organic search decreased by two percent in 2019’s first quarter: a surprising turn from 2018’s two-percent, end-year growth spurt. Between online users …

Your YouTube content marketing strategy is a critical piece of the digital marketing puzzle.

Developing a Successful YouTube Content Marketing Strategy

David Bosley

Founded back in 2005, YouTube has quickly become one of the single most powerful platforms for both businesses and individuals. Hundreds and perhaps even thousands of people are able to make their living creating content on YouTube alone. For businesses, there are plenty of reasons that YouTube is critical for digital marketing success. First, YouTube has an incredibly vast reach. …

Successful multi-channel marketing means all of your marketing channels work together as a single cohesive unit.

Using Digital Marketing Alongside Traditional Marketing Channels

Phillip Reinhardt

One of the most difficult struggles for companies is finding a way to reconcile their traditional marketing channels with their digital channels. For companies that have been around a long time, the traditional marketing channels, such as radio or print advertising, could be old-hand with long-developed relationships. Newer companies may have their hand on the pulse of the digital world …

Your digital presence might be formidable, but a solid content marketing strategy centered on consistent blog posts can bring your marketing to the next level.

This Year’s Top 10 Content Marketing Strategies

David Bosley

Today’s digital marketing climate is one of constant change—and content marketing is at the forefront. As of 2016, 42 percent of B2C marketers stated an intention to boost their content marketing strategies—followed by 33 percent of nonprofit marketers in their wake. While modern content is comprised primarily of blogs, tweets and Facebook posts, a sizable chunk still exists in the form …

Your digital marketing audit is a close look at your existing digital marketing strategies

How to Perform a Comprehensive Digital Marketing Audit

Phillip Reinhardt

The first step to launching a successful digital marketing strategy is carefully sitting down, planning it out, and putting it into place. However, the digital world practically moves at the speed of light. Tactics that worked three months ago may no longer be best-practice. Tactics that worked three years ago may actually be harming your efforts. In order to stay …

Does Your Team Have These Marketing Skills?

5 Digital Marketing Skills You Need to Grow Your Business

David Bosley

Is your business taking full advantage of the digital marketing toolkits that the largest brands in the world have at their fingertips? Having next-level digital marketing doesn’t necessarily require massive investments in technology. Some of the most basic ways to grow your business are reasonably-priced and can be made to fit within many budgets. However, is your marketing team equipped …

Healthcare Practice Digital Marketing

Are You Taking Advantage of the Latest Trends in Healthcare Marketing?

Phillip Reinhardt

With the commoditization of healthcare, it’s no longer enough to have the best staff, the quickest wait times and the comfiest offices and wait for word to get around to get new patients. Today’s successful healthcare practices are leveraging the hottest new trends in marketing to ensure that they are the top search result, that their online reviews are exceptional …