A blog content calendar helps you plan your business blog more effectively.

Why Your Business Blog Needs a Content Calendar

David Bosley

In April of 2018, we discussed the importance of a blog calendar for your business. Consider this a sort of “Why Your Business Needs a Content Calendar v 2.0.” In our original post, we discussed several important reasons for businesses to invest time, effort, energy, and planning into creating and maintaining content calendars. They include essentials, like: Keeping your content organized. …

Fill your website with outstanding content to drive results.

5 Ways to Make Your Content Shine

David Bosley

While most people view great content as a key element in any competent SEO strategy, the need for stellar content goes far deeper than SEO. SEO is what drives visitors to your website and piques the interest of the major search engines. Content is what drives real-world people to your pages. People who may eventually become customers, business partners, investors, …

Redefine your WordPress strategy to create unforgettable campaigns. 

The 10 Best WordPress Digital Marketing Tips

Phillip Reinhardt

WordPress is one of the world’s most-used content management platforms. While it began as a personal project directed at small content marketing initiatives, it’s become an integral part of the online world’s architecture—as well as modern digital marketing. The platform powers nearly 27 percent of the Internet, and its content management system market share sits around 60 percent. Entire startups have revolved …

Content marketing isn't easy, but it doesn't need to be overwhelming.

The Five Biggest Content Marketing Pitfalls

David Bosley

Content marketing, today, is one of the best strategies for garnering digital marketing leads, gaining new followers and growing your business. It’s even considered to be one of the most effective marketing strategies by experts. According to a 2017 survey, about 89 percent of content marketers stated that content marketing delivered positive results. In the same survey, as many as 30 percents …

Importance of Audio in Your Marketing Mix

Why Ages-Old Audio May Be the Next Hot Marketing Trend

David Bosley

People say that all trends come back around in time: tight-rolled pants, backpacks, and mirrored sunglasses are some recent fashion throw-backs that are rearing their heads again. The latest trend in marketing is going waaay back . . . all the way back to the 1920s when the first commercial radio station hit the airwaves. These wireless waves of sound were the basis for many of our modern-day …

Letting people play with your interactive content themselves is the key to engaging and informing.

Getting Started With Interactive Content Marketing

Phillip Reinhardt

When we think of content marketing, we tend to think of the same kinds of content. Things like blog posts, white papers, videos, and social media posts. What probably doesn’t jump to mind is interactive content, and that means you could be leaving opportunity on the table. Interactive content is exactly what it sounds like – content that your audience gets …

Understanding your audience and designing content for them

Is Your Content Reaching the Right Audience?

David Bosley

You’ve probably heard, more than once, by now that content is the undisputed king of the World Wide Web. If you have a website, the content on your site is what sets you apart from the nearly two billion (yes with a B) other websites clamoring for audiences across the Internet. While conventional wisdom tells us that more content is …

In the digital age, shopping has gone mobile. Has your business website

Is Your Business Website Optimized for a Mobile Audience?

David Bosley

If you haven’t yet made it a priority to make your website a mobile-friendly location on the World Wide Web, now is the time to take the leap. In fact, waiting could prove disastrous for your business. Here’s why. According to Business Insider, the number of m-commerce purchases (those made using mobile devices) accounted for 11.6 percent of total U.S. …

Google’s Algorithm Changes Again: Keeping Your Website Prepared

Phillip Reinhardt

At the beginning of August, many companies and marketing professionals started to notice a change in Google’s organic website traffic. The changes were formally announced but the details were not given, so we are left to examine the changes ourselves and try to follow the trail of breadcrumbs. However, there are some observations we can safely make about exactly what …

Using memes in your digital marketing is a great way to show personality and grab attention.

Showing Some Personality: Using Memes in Your Digital Marketing

David Bosley

Memes. Unless you’ve been living under a rock since the Internet came around, you know what they are. You’ve seen them all over your Twitter and Facebook stream. If you browse Reddit, they’re impossible to avoid. You’ve probably created and posted a few yourself. As popular as they are, however, marketers have a really difficult time finding ways to use them. …