These are just four of the most common pieces in the digital marketing puzzle.

Common Digital Marketing Challenges and How to Overcome Them

David Bosley

Digital marketing is fast and constantly evolving. Being a successful digital marketer requires intricate knowledge of your customers and the industry and constantly staying abreast of the latest marketing trends. Despite the complexity, digital marketing is critical to every company’s success in 2018. And no matter how effective your team is, challenges are bound to arise. To help you navigate …

A digital marketing audit takes a thorough, honest look at all aspects of your digital marketing strategy.

Do You Need to Conduct a Digital Marketing Audit? Here’s Everything You Need to Know

David Bosley

A digital marketing audit is a critical component for long-term marketing success. Without a successful digital marketing strategy, your overall marketing will falter. And unless you’re regularly performing an audit of your digital marketing strategies, you’ll miss opportunities for improvement and allow your strengths to whittle away. At its core, a digital marketing audit is quite simple. You’re going to …

Podcasting is the wave of the future. Taking advantage of it now gives you a leg up on your competition.

Podcasts: A New Wave in Radio Marketing

Phillip Reinhardt

Radio is still quite popular, but it doesn’t have the same all-encompassing reach that it used to. Younger audiences simply aren’t listening to the radio as much as older generations are, even though they have easy access to them. They’re simply choosing to spend their time with other types of audio media. One of the most interesting of these new …

A:B Testing In Digital Marketing

Dynamic Search Ads Will Rock Your (Marketing) World

David Bosley

Most digital marketing professionals have a love/hate relationship with A/B testing. Some love it. Most hate it. The rest of us — we know it’s a necessary evil, but there’s got to be a better way!!! At least in the world of AdWords, that “better way” is coming very soon in the form of Responsive Search Ads. Currently, A/B testing feels like a …

Optimizing Website Content For Search

Is Your Website Content Killing Your SEO?

Phillip Reinhardt

The days of building website content for search engine bots is truly over. Today, your content should be optimized for readability by humans, not by some type of keyword-munching creature that boosts your rankings for truly terrible content. If the content on your website was created several years ago and is following some of these older standards, it could easily …

Technical SEO Vs. Content Marketing

Which Wins? Technical SEO or Great Content?

David Bosley

A digital marketer’s job is never boring. Whether you’re looking for the next great way to hack your PPC results or finding a writer whose content is driving insane traffic on social, something is always shifting and you have to adjust. There’s been a lot of discussion about the need for finding fresh new content, but only a few years …

Bing Vs Google SEM

Bing or Google? Which SEM Platform Serves You Better

Phillip Reinhardt

You know we love some PPC marketing here at PBJ Marketing, and we’ve talked a fair bit about Google AdWords in the past. We realized it was time to give a little extra love to AdWords’s stepsister: Bing Ads. While Google AdWords is the rock star of the PPC world, Bing Ads have been slowly yet steadily becoming more relevant …

Brand evolution is necessary for any companies who want to enjoy sustained long-term growth

Do You Need a Brand Evolution? Take Notes From These 3 Companies

Phillip Reinhardt

Brands have evolved from simply companies that produce goods and service you can rely on to something much more than that. Driven largely by social media, a brand today needs to be exciting and something that people are proud to associate with. Consumers want to share their favorite brands with the family and friends, engage with them on social media, …

Saving time is one of the most important things you can do as a business

The Big Marketing Mistake 97% of SMBs Are Making

Phillip Reinhardt

Marketing is one of the most important tasks a business faces, no matter how big or how small it is. Without a successful marketing strategy, you’ll never be able to find enough new customers to sustain growth. For small businesses, this is especially important. Whether you’re new and trying to dig out a niche in your industry, or well-established and …

PBJ Marketing Named Leading NY Marketing Agency in 2018 by Clutch!

Phillip Reinhardt

A message from our [proud] CEO… Our team at PBJ Marketing works with companies of all sizes and across dozens of sectors to create and develop a market strategy that will help you grow your company. Our marketing tactics are data-driven and focused on long-term growth. We make recommendations with your audience, business objectives, and interests in mind. With the …