A:B Testing In Digital Marketing

Dynamic Search Ads Will Rock Your (Marketing) World

David Bosley

Most digital marketing professionals have a love/hate relationship with A/B testing. Some love it. Most hate it. The rest of us — we know it’s a necessary evil, but there’s got to be a better way!!! At least in the world of AdWords, that “better way” is coming very soon in the form of Responsive Search Ads. Currently, A/B testing feels like a …

Optimizing Website Content For Search

Is Your Website Content Killing Your SEO?

Phillip Reinhardt

The days of building website content for search engine bots is truly over. Today, your content should be optimized for readability by humans, not by some type of keyword-munching creature that boosts your rankings for truly terrible content. If the content on your website was created several years ago and is following some of these older standards, it could easily …

Technical SEO Vs. Content Marketing

Which Wins? Technical SEO or Great Content?

David Bosley

A digital marketer’s job is never boring. Whether you’re looking for the next great way to hack your PPC results or finding a writer whose content is driving insane traffic on social, something is always shifting and you have to adjust. There’s been a lot of discussion about the need for finding fresh new content, but only a few years …

Bing Vs Google SEM

Bing or Google? Which SEM Platform Serves You Better

Phillip Reinhardt

You know we love some PPC marketing here at PBJ Marketing, and we’ve talked a fair bit about Google AdWords in the past. We realized it was time to give a little extra love to AdWords’s stepsister: Bing Ads. While Google AdWords is the rock star of the PPC world, Bing Ads have been slowly yet steadily becoming more relevant …

Brand evolution is necessary for any companies who want to enjoy sustained long-term growth

Do You Need a Brand Evolution? Take Notes From These 3 Companies

Phillip Reinhardt

Brands have evolved from simply companies that produce goods and service you can rely on to something much more than that. Driven largely by social media, a brand today needs to be exciting and something that people are proud to associate with. Consumers want to share their favorite brands with the family and friends, engage with them on social media, …

Saving time is one of the most important things you can do as a business

The Big Marketing Mistake 97% of SMBs Are Making

Phillip Reinhardt

Marketing is one of the most important tasks a business faces, no matter how big or how small it is. Without a successful marketing strategy, you’ll never be able to find enough new customers to sustain growth. For small businesses, this is especially important. Whether you’re new and trying to dig out a niche in your industry, or well-established and …

PBJ Marketing Named Leading NY Marketing Agency in 2018 by Clutch!

Phillip Reinhardt

A message from our [proud] CEO… Our team at PBJ Marketing works with companies of all sizes and across dozens of sectors to create and develop a market strategy that will help you grow your company. Our marketing tactics are data-driven and focused on long-term growth. We make recommendations with your audience, business objectives, and interests in mind. With the …

A content calendar makes organizing, executing, and analyzing your content marketing strategy easy

Do You Have a Content Calendar? Here’s Why You Need One

Phillip Reinhardt

Do You Have a Content Calendar? Here’s Why You Need One We have talked plenty about the execution and benefits of content marketing, whether it’s for social media, email, or blogging. Of course, one of the hardest parts of content marketing is actually putting the content together. Knowing what to publish and when to publish it can be a challenge, especially …

The Internet Of Things And What It Means For Marketers

The Internet of Things: What Does It Mean for Marketing?!!

David Bosley

One of today’s most trendy tech phrases is The Internet of Things. We all have a vague idea of what it means – our devices today are all connected to the Internet and to each other, whether they’re smartphones, cars, or refrigerators. As consumers and manufacturers, we’re just starting to scratch the surface of what this means and what we …

People Connect With Your Personality

Your Personality is What Customers Connect With

Phillip Reinhardt

We spend vast quantities of time defining our brand: the look of the logo, the design of our products, packaging, ad creative and website. Are you spending the same amount of time, effort and energy detailing exactly how your communications team is messaging to the world? Your brand personality is what truly makes users want to engage. Beauty brands may want …