Every digital marketing professional, advertiser, and publisher has, at one time or another, experienced the drastic impact a Google algorithm change can have on their website traffic, search results, and PageRank. We’ve all heard the stories of a website’s traffic plummeting overnight due to one of these Google algorithm changes. We often take solace in the fact that most algorithm …
People are inundated with content nowadays. Videos, blogs, websites, podcasts, apps, social media, and a host of other online platforms continually feed us with news and information. Every single day, we have access to countless online resources either through our smartphones, tablets, or laptops. However, have we reached that point where there is simply too much content for people to absorb? …
Content remains the undisputed king of the internet. If you want your website, business, etc. to be successful online, it is essential to provide a steady stream of quality content. But writing content for the sake of writing content isn’t an effective means of creating a successful content marketing campaign. In fact, it’s a waste of time, energy, effort, and …
Marketing your business in the information age is different than any other time in history. The tired old methods of marketing are no longer effective for building businesses in a digital world. Today, more than ever, it’s important to understand and get to know the people in your network and build relationships so you can help each other enjoy greater …
A picture is worth a thousand words, but a meme is worth one million. Memes are a fun way to reflect on current events, trends, and cliches and make your audience laugh. With the help of social media, marketing with humor and familiar media can engage those hard-to-reach consumers. Across multiple industries, more marketers are using memes to build their …
Today’s updated mobile apps answer much more than our need for convention: In Quarter One of 2020, the top 250 sellers experienced a 34-percent higher download rate than last year. For new, mobile-bound startups, constant improvements to apps like Zoom, Netflix, and Babylon level out the playing field. If there’s anything we’ve learned in the past few years, it’s that …
Both new and established business operators know the importance of a well-established target market. If you want to build a solid consumer foundation, it’s crucial to identify who you’re selling to. ‘Who,’ however, is only one component of the equation. You also need to know what your target market wants, and you’ll need to understand when it’s the right time …
Managing a digital marketing campaign in 2019 was tough. Just a year before, 2.62 billion worldwide users peaked the social media world. By 2021, experts believe this number will jump to three billion. Branded websites visited due to organic search decreased by two percent in 2019’s first quarter: a surprising turn from 2018’s two-percent, end-year growth spurt. Between online users …
Founded back in 2005, YouTube has quickly become one of the single most powerful platforms for both businesses and individuals. Hundreds and perhaps even thousands of people are able to make their living creating content on YouTube alone. For businesses, there are plenty of reasons that YouTube is critical for digital marketing success. First, YouTube has an incredibly vast reach. …