With the commoditization of healthcare, it’s no longer enough to have the best staff, the quickest wait times and the comfiest offices and wait for word to get around to get new patients. Today’s successful healthcare practices are leveraging the hottest new trends in marketing to ensure that they are the top search result, that their online reviews are exceptional …
Content curation is a marketing strategy that is excellent for maximizing engagement with customers as well as boosting SEO ranking results. This technique consists of compiling existing digital content together to create pieces that will attract your target audience to gain the attention your business needs to raise your SEO rankings and increase sales. Content curation is all about gathering and selecting …
Authenticity is quickly becoming one of the biggest drivers in consumer decision-making. An astounding 90% of all Millennials say that brand authenticity is a key factor when it comes to selecting brands to support. Older generations aren’t far behind, either. 85% of Generation X claims that it’s important and 80% of Baby Boomers do, too. If you want to have sustained success with …
While social media marketing is easily accessible at first glance, its barriers to entry are surprisingly high. If you’re not cut out for a steep learning curve, it’s all too easy to tumble out of control before you’ve fully developed your online brand. Content matters. It drives buyer immersion, brand recognition and—most importantly—a sense of connection. Between Facebook’s innovations geared towards News …
It’s never too early to start setting yourself up for future success. In fact, now is the perfect time to start preparing for 2019. Improve your processes and get ready for brand-new trends today and you’ll be able to hit the ground running come January. We can’t be 100% sure where the future is going to take us, but we …
In April of 2018, we discussed the importance of a blog calendar for your business. Consider this a sort of “Why Your Business Needs a Content Calendar v 2.0.” In our original post, we discussed several important reasons for businesses to invest time, effort, energy, and planning into creating and maintaining content calendars. They include essentials, like: Keeping your content organized. …
While most people view great content as a key element in any competent SEO strategy, the need for stellar content goes far deeper than SEO. SEO is what drives visitors to your website and piques the interest of the major search engines. Content is what drives real-world people to your pages. People who may eventually become customers, business partners, investors, …
WordPress is one of the world’s most-used content management platforms. While it began as a personal project directed at small content marketing initiatives, it’s become an integral part of the online world’s architecture—as well as modern digital marketing. The platform powers nearly 27 percent of the Internet, and its content management system market share sits around 60 percent. Entire startups have revolved …
Content marketing, today, is one of the best strategies for garnering digital marketing leads, gaining new followers and growing your business. It’s even considered to be one of the most effective marketing strategies by experts. According to a 2017 survey, about 89 percent of content marketers stated that content marketing delivered positive results. In the same survey, as many as 30 percents …
People say that all trends come back around in time: tight-rolled pants, backpacks, and mirrored sunglasses are some recent fashion throw-backs that are rearing their heads again. The latest trend in marketing is going waaay back . . . all the way back to the 1920s when the first commercial radio station hit the airwaves. These wireless waves of sound were the basis for many of our modern-day …