Snapchat is just four years old, but it has already made a tremendous name for itself. With more than 100 million daily active users, more than 9,000 snaps shared every second, and over 8 billion daily video views, Snapchat is quickly becoming a marketer’s best friend.
The Snapchat interface is incredibly simple, and many people might be hard-pressed to find ways to take advantage of it for marketing purposes, but according to Digital Arts, there is boundless potential.
Users like the real-time nature
Snapchats are fleeting and temporary which has deterred a lot of marketing professionals from using it in the past, but you can take advantage of these traits. Because every message on Snapchat has an expiration date, users are required to pay attention. This element of focus and concentration isn’t possible with other primary social networks, such as Facebook, Twitter, and LinkedIn where content is housed almost indefinitely.
Brands feel genuine
Unlike other social networks, brands with a strong Snapchat presence seem much more natural. On Facebook, Twitter, and LinkedIn brands need to build digital identities, which can be taxing and come off as “corporate”.
“The lock it has on ad-weary millennial consumers is compelling,” Ted Dhanik, CEO of digital ad firm Engage told Digital Arts. “There is more room to be real, and it’s quick to participate in, meaning that it slips easily into users’ day-to-day activities.”