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What Are the Most Common Digital Marketing Mistakes Companies Make?

Phillip Reinhardt

The reality is that everyone makes mistakes, including companies. Today, the vast majority of people use the internet when they are looking for products and services they require. Therefore, you need to have a strong digital marketing strategy. Unfortunately, there are a lot of companies that make mistakes in this process. The important thing is that you learn from your mistakes. If you want to get the most out of your digital marketing strategy, you have to think carefully about how you construct your advertising campaign. Even though you may think it is easy to throw up a website, you need to make sure you attract the right type of traffic. What are a few common mistakes companies make when they are developing a digital marketing strategy? How can you avoid them?

1. Not Conducting an SEO Audit Regularly

One of the most common mistakes companies make is not conducting an SEO audit regularly. There are a lot of people who think that conducting a strong search engine optimization campaign means getting to the top of the search results rankings. Even though this is important, it is just as difficult to stay at the top of the rankings as it is to get there in the first place. Therefore, you need to look at this as a journey instead of a destination. This means regularly evaluating your SEO strategy.

This is usually called an SEO audit. The point of this audit is to identify mistakes that could be holding back your digital marketing strategy. For example, you may realize that a bunch of the links you are using a broken. Broken links can harm your digital marketing strategy. You might also realize that the images on your website have not been updated in a long time. This can also harm your digital marketing strategy. Make sure you conduct an SEO audit regularly. That way, you can catch a few common mistakes that could be holding back your campaign.

2. Not Thinking About Mobile Users

Another common mistake is that companies do not think about their mobile users. Everyone has a phone in their pocket, and they use it for a variety of tasks. This could include visiting your website, so you need to make sure you are thinking about your mobile customers. Even though you want to have a robust website, you need to make sure this website has optimized mobile devices. If you do not have an excellent mobile experience, you can turn customers away from your business. For example, one study even showed that half of all people would turn away from a company if they do not have a mobile-friendly website. You do not want this to happen to your company.

There are plenty of ways you can think about your mobile users. You need to make sure your website will load well on mobile devices. That way, people will have an easier time interacting with your content. You may also want to develop an application that your users can take advantage of. A significant amount of time people spend on their phones is taken up by applications. Even though people do visit websites from time to time, a lot of people prefer apps. Therefore, you need to consider how you can attract customers to your brand by optimizing your online presence for mobile devices.

3. Not Optimizing the Content on Your Website

When it comes to search results rankings, there is never a replacement for quality content published on a regular basis. At the same time, you need to think carefully about the content you produce. It can take a long time for you to develop a new idea and bring it to fruition. Therefore, when you hit the publish button, you want to know that content will rank well. There are several ways you can optimize the content you publish. A few tips include:

  • Think about including images and videos in the content you publish. There is a saying that a picture is worth a thousand words. This is definitely true when it comes to publishing content on your website.
  • Make sure you place your keywords in appropriate locations. This includes titles, tags, and subheadings. You also need to make sure your keyword density is appropriate throughout the content.
  • Do not neglect meta descriptions and meta titles. These are important because they tell search engines what your content is about. If you do not think carefully about your meta tags and titles, search engines may have a difficult time categorizing your website.

It can take a long time for you to optimize your content. Therefore, think about taking advantage of tools that can make this easier for you. That way, you can streamline the publishing process without sacrificing the quality of your content.

4. Not Using Social Media

There are hundreds of millions of people who use social media every day. Even though social media is a great way to keep in touch with family members and friends, this is also an essential marketing tool. Even though you may not think that social media is relevant to your company, it does provide you with a direct line to your current and prospective customers. Therefore, you should take advantage of social media.

There are countless social media platforms out there. A few examples include Facebook, LinkedIn, Twitter, Snapchat, YouTube, Instagram, and TikTok. You do not need to have a presence on all of these social media platforms; however, you need to perform target market research to figure out where your market hangs out. Then, you need to make sure you have a strong presence on those specific platforms.

There are several ways you can use social media. These include:

  • You can communicate directly with your customers, developing a strong, personal relationship that builds brand loyalty.
  • You can also use social media to announce new products and services you might be offering.
  • Your customers may decide to leave reviews on social media that can improve the reputation of your company.
  • You can use social media to announce sales and promotions you may be running.
  • You can also use social media to collect feedback from your customers, using it to improve the products and services you provide.
  • Social media can drive traffic from these platforms to your website, helping you increase your revenue.

These are just a few of the many benefits of social media. Make sure you put social media to work for you as well.

5. Not Doing Keyword Research Regularly

It is also essential for all companies to perform keyword research regularly. You need to target the right market. The only way you will do that is if you figure out how your target market is looking for specific products and services. This means performing keyword research. Then, you have to target these keywords appropriately, ranking well for that. This will help you drive more people to your website.

Unfortunately, a lot of companies believe that keyword research is only something they need to perform once. They feel like once they know the top keywords, they can simply target them. On the other hand, the relevance of certain keywords can change. The keywords that are relevant to your company this month may not be the same as the ones that are relevant next month. Search volumes for certain terms can change. The competitiveness of specific terms can change. That is why you need to perform keyword research regularly.

Even though you may not have time to perform keyword research independently, some tools can help you. If you take advantage of keyword research tools, you can target local keywords, long-tail keywords, and related terms you can use to create a more robust digital marketing campaign. Make sure you perform keyword research regularly.

6. Not Incorporating Videos Into the Campaign

If you want to run a solid digital marketing campaign, you have to incorporate videos into that campaign. For example, your company may want to have its own YouTube channel that you can use to interact with your customers. You can also post videos on Facebook, Instagram, and even your own website. Videos are important because they grab the attention of your consumers. This is also a great way to convince people to visit your website.

For example, a study performed by the Kelsey Group recently shows that a significant number of people who watch a video on the internet will visit the website immediately after watching it. That is precisely what you want to happen to your company as well.

If you incorporate videos into your digital marketing campaign, you can convince people to visit your website. That way, you can generate more leads, increase your conversion rate, and drive revenue growth for your company. Even though you may think you need to be a technology professional to produce solid videos, that is not the case. There are convenient applications you can use that can streamline the production and editing process. Make sure you put video marketing to work for you. This can instantly help you increase the reach of your company.

7. Not Thinking About Hosting Speeds

The reality is that speed matters. Therefore, you need to think about the hosting speed of your website. An important part of your website audit should involve the speed with which your website loads. The primary goal of your company is to provide dependable services for your customers. After all, this is the only way you are going to make more money. Search engines are thinking the same way. When ranking websites for search results, they want to place the most relevant results at the top of the list. The reality is that websites that load fast will be more relevant to the user’s needs.

Therefore, you need to make sure that your website loads quickly as well. There are easy speed tests you can perform to take a look at how quickly your website loads. You also need to take a look at your bounce rate. This refers to the number of people who leave the website before it finishes loading. If you notice that your bounce rate is going up, there is a chance that your website might not be loading fast enough. Make sure you have a good provider hosting your website. That way, you know your website will load quickly.

8. Not Measuring the Return on Your Investment

Digital marketing is not a set-it-and-forget-it strategy. You need to audit your strategy regularly. Therefore, you need to have objective metrics to help you figure out how well your digital marketing strategy is going. In order for you to measure the return on your investment, you need to:

  • Figure out how much money you are spending in certain areas
  • Figure out how much money you are making in that area
  • Calculate the total profit by subtracting your overhead expenses from the total revenue generated by that marketing tactic

This will help you figure out what is working, what is not, and what needs to improve. If you do not measure your digital marketing investment return, you will not know how effective your strategy is. Not every strategy is going to work for every company. Every product is different, every service is different, and every market is different. You do need to figure out what is working well for your company. That way, you can capitalize on that while covering up your weaknesses.

There are tools you can use that can help you calculate the return on your digital marketing investment. You can figure out where your traffic is coming from, where they spend their time on your website, and what products and services they purchase most. This will let you know how well your marketing campaign is working.

9. Not Picking a Target Market

Another common mistake people make is not actually picking a target market. Who do you want to become a customer? Of course, you want to make a customer out of everyone. Therefore, you may be thinking about developing a digital marketing campaign that will target as many people as possible. Unfortunately, this is a common mistake people make. If you try to target everyone at the same time, you are simultaneously going to target nobody. Remember that you have to use powerful language that has been targeted to that specific market. If you try to use general language, you will not convince anyone to visit your website.

Therefore, before you get started, think about who your ideal customer is going to be. Who would benefit most from the products and services you provide? How old is your target market? Are they males, females, or both? Is your target market still in school? What type of job do they work? How much money do they make? Why would someone select your company instead of a different one? If you answer these questions, you can find your target market. Make sure you have a specific target market in mind. This will help you generate a strong digital marketing campaign.

10. Not Working with a Professional Team

Finally, another big mistake companies make when developing a digital marketing campaign is not working with a professional team. You probably think you can run a digital marketing campaign on yourself. You may think you know the basics of SEO. Even though you may be correct on both accounts, you will run a better digital marketing campaign if you work with a professional team. It is difficult to run a strong digital marketing campaign without the best tools. Unfortunately, these tools can be expensive, particularly when you are only using them for one company. It might not be worth your money to do this on your own.

Furthermore, it would probably take you a long time to do all of this on your own. Is this really how you want to be spending your time? If you run a business, you have a lot to do during the course of the day. You may not have time to think about your dinner to marketing campaign on your own. Therefore, you should rely on a professional service that can help you get the most out of your digital marketing campaign. That way, you can ensure positive results while also focusing on other areas of your company. If you really want to optimize your online presence, you should work with a professional service that knows how to do exactly that.

Get the Most out of Your Digital Marketing Campaign

These are just a few of the many mistakes that companies make when they are trying to get the most out of their digital marketing campaigns. If you want to compete in the modern era, you have to have a strong online presence. That way, you can target your customers, stay one step ahead of your competitors, and generate more revenue. Remember that there are professional companies that can help you maximize your digital marketing return.