We’ve said it before and we’ll say it again, when it comes to page speed, the hare always beats the tortoise.
According to data from Kinsta, 40% of users abandon a site if it takes more than three seconds to load. Luckily, Google offers a very powerful tool to help improve site speed on both desktop and mobile devices.
How does PageSpeed Insights work?
Because site speed is one of the most important aspects considered in website performance, it’s safe to say it’s crucial to success.
In fact, it’s so important that in 2010, Google introduced PageSpeed Insights, which is an easy-to-use tool that allows users to input their site address and it yields speed and user experience scores. The tool also offers advice on what to adjust, while highlighting areas where your site performs admirably.
Common issues slowing down your site
If your site speed is in desperate need of a little TLC, don’t worry! It’s much easier to fix than you think. According to Moz, the following are the most common fixes to improve site speed:
- Optimize images – Properly formatting and compressing images saves many bytes of data. Use tools, such as Compressor.io and TinyPNG to do so.
- Leverage browser cashing – Moving statical files from your website to a global content delivery network allows faster load times for users around the world.
- Allow compression – Site compression reduces the number of bytes transferred over a network. Google has a nifty tool called gzip that can help.
- Don’t ignore mobile –More than 50% of Google searches are conducted on mobile devices. Your site’s mobile site should feature proper resolutions, fonts, and a good navigation system for users on the go.