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We’ve said it before and we’ll say it again, when it comes to page speed, the hare always beats the tortoise.According to data from Kinsta, 40% of users abandon a site if it takes more than three seconds to load. Luckily, Google offers a very powerful tool to help improve site speed on both desktop and mobile devices.How does PageSpeed Insights work?Because site speed is one of the most important aspects considered in website performance, it’s safe to say it’s crucial to success.In fact, it’s so important that in 2010, Google introduced PageSpeed Insights, which is an easy-to-use tool that allows users to input their site address and it yields speed and user experience scores. The tool also offers advice on what to adjust, while highlighting areas where your site performs admirably.Common issues slowing down your siteIf your site speed is in desperate need of a little TLC, don’t worry! It’s much easier to fix than you think. According to Moz, the following are the most common fixes to improve site speed: