It’s beginning to look a lot like Christmas, and this holiday shopping season is expected to busier than ever. Experts anticipate consumers to utilize their smartphones a lot more this year either to purchase gifts of conduct research. Is your mobile platform ready to handle it?According to IBM, roughly 23% of all online holiday shopping sales took place on mobile devices last year. Meanwhile, a Forrester report indicates that two-thirds of consumers researched products on their mobile devices before completing the sale at a brick-and-mortar location.It’s never too late for optimization Although Christmas is just around the corner, it’s never too late to take a long hard look at your mobile app strategy. In addition to driving sales, mobile apps are an invaluable source of information. Mobile apps offer key metrics, such as time spent in app, total app users, influence on offline sales, ad impressions, and customer conversions.At PBJ Marketing, we believe in creating custom applications that not only elevate our clients’ brands and earnings but also makes their lives a little easier. Whether it’s developing a tool to facilitate collaboration and the sharing of business intelligence or designing interactive games that entertain while increasing e-mail database enrollment, we believe in developing customer iOS and Android applications that enable our clients to work smarter, not harder.PBJ starts from the ground up In addition to working well, mobile apps have to look good too. To fully engage consumers, mobile apps require fast load times, thought out page layouts, and easy-to-use calls to action. These basics act as the foundation for any successful mobile app and are building blocks PBJ works upon.