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The Vast Majority of Americans Own Smartphones, Can Your Brand Handle It?

David Bosley

Next time you’re in a public place, such as a crowded restaurant or subway car, take a look around you. Everyone appears to have smartphones, right? Although that’s not entirely true, a new report from comScore indicates that in a few short years classic flip and “brick” phones will go extinct.

The report shows that as of December 2015, an estimated 79.3% of Americans owned a smartphone, and this number is expected to surpass 80% by the middle of 2016. More specifically, 53.3% of smartphone users own an Android while 42.9% own an iPhone. Meanwhile, Microsoft and BlackBerry accounted for just 2.9% and 0.9%, respectively.

Social networking continues to be one of the key uses of all types of smartphones, the report stated, as the Facebook mobile app is installed on almost 77% of devices. However, the number trails off significantly when looking at Instagram (39.1%) and Twitter (24.5%).

Read more about comScore’s Smartphone Subscriber Market Share here.

Adapting your brand to a “smart” world

The trend is clear, more and more people are using smartphones to run their everyday lives, and it’s probably time to adapt your brand to handle it. Mobile apps significantly enhance the visibility of your business while creating a direct channel for marketing to current and future customers and clients.

 

iOS & Android Development

We believe in creating custom applications that not only elevate our clients’ brands and earnings but also makes their lives a little easier. Whether it’s developing a tool to facilitate collaboration and the sharing of business intelligence or designing interactive games that entertain while increasing e-mail database enrollment, we believe in developing custom iOS and Android applications that enable our clients to work smarter, not harder.

  • Mobile App Strategy Consulting
  • Mobile App UI/UX Implementation
  • Platform & Device Testing
  • Apple Store Submission & Approval

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