With over a 1MM apps in the app store, what does it take to succeed in the marketplace?
There are apps for just about anything, meaning app developers and marketing professionals seriously have their hands full. Household names, such as Skype, Google Maps, and Instagram, seem to sell themselves, while other niche apps like Drunk Dial No!, Game for Cats, and The Brostache, shows just how deep the abyss goes.
See below for an awesome infographic -and WAKE UP CALL- on the importance of ad spends in promoting your new app.
According to a recent study from comScore, there are currently 1.2 billion apps available in the App Store, and approximately two-thirds of all smartphone users download at least three new apps – including iPhone, Android, and Blackberry – on their devices every month. The numbers don’t lie, apps play a huge role in our everyday lives, so isn’t it time that your company jumps on the bandwagon?
How to make it in a hyper-competitive marketplace?
1.2 billion… now that’s a lot of apps to complete with. Unfortunately, many companies and developers introducing cutting-edge apps to the marketplace often make the massive mistake by assuming their product with speak for (and sell) itself, as Litesprite CEO Swatee Surverecently told MarketPlace:
“If you want to get listed as a top 10 app in any app store, it’s gonna cost you $100 thousand to $200 thousand in marketing costs just to get your visibility out there,” Surve said. “Everyone from the biggest companies to folks in their parents’ basement have put out an app. Ideas are a dime a dozen.”
Your app development & marketing strategy
Luckily, you don’t need to invent the next Angry Birds to have a successful app. Legitimate mobile apps require a strong conceptual foundation, good planning, an excellent ecosystem, and top-notch talent in both the design and engineering phases. Here are PBJ we offerextensive Mobile App Strategy Consulting, Mobile App UI/UX Implementation, Platform & Device Testing, and Apple Store Submission & Approval services.
We believe in creating custom applications that not only elevate our clients’ brands and earning, but also makes their lives a little easier. Whether it’s developing a tool to facilitate collaboration and the sharing of business intelligence or designing interactive games that entertain while increasing e-mail database enrollment, we believe in developing custom iOS and Android applications that enable our clients to work smarter, not harder.