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The Big Marketing Mistake 97% of SMBs Are Making

Phillip Reinhardt

Marketing is one of the most important tasks a business faces, no matter how big or how small it is. Without a successful marketing strategy, you’ll never be able to find enough new customers to sustain growth. For small businesses, this is especially important. Whether you’re new and trying to dig out a niche in your industry, or well-established and simply trying to maintain a status quo, getting noticed through all the noise is quite difficult. That’s why it’s often useful to utilize the help of experts who know exactly what to do.

Despite this, not many businesses are leveraging outside partners. A recent survey found that only 3% of all SMBs surveyed had a partner that was assisting with their marketing. Unfortunately for them, it’s an enormous mistake. Whether your business small, medium, large or somewhere in-between, working with an outside agency or marketing partner offers a variety of tangible benefits. Here are four of the most important:

1. Saving Money

It’s counterintuitive that hiring an outside marketing agency will save you money, but it makes a lot of sense when you stop to think about it. You’ll be able to supplement your internal staff with the marketing agency as you go, saving money on training, recruiting, payroll taxes, and benefits. You’ll also be able to decide exactly what you need them to work on, so you don’t need to worry about paying a full-time salary for a role that might not be completely necessary.

2. Saving Time

Even if you’re a large business, you can save a lot of time working with a marketing agency. For example, if you want to get started with social media influencers but don’t have any experience or connections, you can turn to your marketing partner to help out. They’ll ideally have experience and expertise in this already, and might even know the perfect person for your brand. You won’t need to waste time (and more money) on trial-and-error, and you’ll hit the ground running much quicker.

Finding a marketing agency to work with provides many important benefits to businesses of all sizes

3. Accessing Resources

A good marketing agency will have a variety of resources that you can tap into and leverage for your own benefit. This might include software such as powerful video or image editing software, equipment like state-of-the-art video cameras and boom mics, or existing relationships with vendors that can help you negotiate a favorable contract. It’s often much cheaper to simply work with an agency than shelling out for everything you need one piece at a time.

4. Offering Another Set of Eyes

When you’re on the inside of your business, operating from your own point of view every single day it’s easy to start developing tunnel-vision. One of the most valuable aspects of partnering with an outside marketing agency is that you’re getting an objective, outside point of view. They’ll be able to notice trends, problems, and opportunities that you might be too close to the business to notice. Additionally, their experience with other industries and companies will often supplement what you’re already doing, giving you an even bigger advantage over the competition.