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From Super Bowl Advertisers, It’s Been Nothing but Crickets

David Bosley

Say what you want about the Super Bowl, but with 114.4 million viewers last year, there’s no denying that it’s one of the most popular televised events out there. However, we’re not here to talk about potential matchups and the over-under. Instead, we want to examine brands and how they’re treating their super bowl advertisements leading up to the greatest show on turf.

Super Bowl 50 felt very experimental in the ways companies handled the $5 million price tag attached to a 30-second commercial. To get the biggest return on their investments, a handful of brands released teaser ads for the Super Bowl campaigns, but so far leading up to Super Bowl 51, it’s been nothing but crickets.

Carla Marshall, editor in chief at TubularInsights.com, recently shared her insight on the topic with Marketing Land.

“We know there is a lot of excitement and anticipation around Super Bowl content, but a long run-up regarding teasers may have less impact than a big launch a few days before,” she told the marketing news site.

But just because brands have remained relatively quiet so far, it doesn’t mean that companies aren’t gearing up for February 5th. Brands such as Audi, Avocados from Mexico, Buick, Busch, Febreze, GNC, Skittles, and Turbo Tax, among many others.

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