Web and mobile sites are an increasingly ubiquitous part of our everyday lives, and it has never been more important for your business to adapt. This trend is having a big impact, and one of the biggest dents created by computers in every room, smartphones, and other mobile devices is the number of consumers doing their shopping online, rather than in a physical retail location. Now more than ever, companies need to consider their mobile presence to remain competitive in the marketplace. You could be missing out on some serious opportunities…
To really drive this point home, a new study from Deloitte indicates that consumers doing in-store shopping are heavily influenced by a company’s website. You might not think about it, but the study titled “Navigating the New Digital Divide”, found that roughly 45% of consumers feel that its much easier to shop at a brick-and-mortar location after they research a store’s products online. Looking forward, the study also predicts that by year’s end, approximately 64% of all in-store purchases will be influenced by a company’s digital presence. It’s a simple concept, shoppers want to have a game plan before getting to the store.
Money Talks – And When It Comes to Web and Mobile Design – You Better Listen
The web’s influence on consumer spending has significant financial implications not only for shop and company owners, but also the economy as a whole. According to the study, digital interactions are expected to influence 64 cents of every dollar spent in retail stores by the end of 2015. When all said and done, this amounts to upwards of $2.2 trillion annually.
Also revealed in the study is the impact clean webpages and mobile sites have on consumer decisions well before they enter a store:
“8 in 10 consumers (76%) surveyed interact with brands or products before arriving at the store, and are therefore making digitally-influenced decisions much earlier in the shopping process,” the study said.