The NFL Playoffs are in full swing, and although the National Football League does a fantastic job captivating millions of spectators every week, it’s their social media efforts that caught the attention of the PBJ team.Most NFL teams built their fan bases organically over the years, but now that social media sites allow fans to talk amongst themselves, trash talk the competition, and share their thoughts and experiences, team communities have never been stronger.A few months ago, a Sprinklr survey ranked the teams with the most substantial social media presence (based on Facebook, Twitter, and Instagram followers), and discovered the following:
- Dallas Cowboys (11 million followers)
- New England Patriots (9.3 million followers)
- Pittsburgh Steelers (8.1 million followers)
- Green Bay Packers (7.3 million followers)
- San Francisco 49ers (6.5 million followers)
PBJ Marketing has a strong track record when it comes to building Social Media Infrastructure for brands. We understand that to be the best, it’s important to learn from the best, and even if you’re not a fan of the NFL, there’s still plenty to learn from its social media efforts.Social Media InfrastructureWelcome to the age of two-communication. In today’s interactive environment, we exchange more than business cards. We “bump” smartphones, swap Twitter handles (@pbj, FYI), “friend” on Facebook, and if we can’t find what we need – we Google it. Your customers are making connections in the same way. Not only are they buying products and services, but they're also talking about them. And they’re not only telling family and friends, but they're also telling the entire world. Today’s social media takes word of mouth to an entirely new level.