VR is now a part of society. Digital marketing professionals are taking it to the next level and are utilizing it as a revolutionary analytics tool.
If you ever took a marketing class, you probably covered a section highlighting how consumers browse products with their eyes. This isn’t a new study or theory, but with the rise of virtual reality, it’s unlocking a whole new world of possibilities.
Eye-tracking research firm Tobii recently introduced the first “seamless” eye-tracking solution integrated with virtual reality. In the future, digital marketing professionals will have the opportunity to analyze real-world behavior and attention patterns.
Although this is all very preliminary, there are numerous opportunities for the digital marketing industry. The way most people used to browse products was shopping brick-and-mortar stores, but this process is evolving to include more possibilities. Right now, it’s easy to see how users view your website based on clicks and bounces but imagine knowing what consumers view, but don’t click. It could completely revolutionize website and app development. What do you think about virtual reality? Do you say it’s just a passing fad or is it here to stay?