PBJ Marketing is no stranger to e-commerce website design, and as more and more consumers take their shopping online, mobile devices are accounting for a larger share of sales.
According to a recent comScore report, the 2016 holiday season was massive for mobile e-commerce sales, which accounted for $22.7 billion of the $109.3 billion spent online. E-commerce spending last year totaled $354 billion, while total retail spending hit $5 trillion. From this amount, mobile e-commerce accounted for approximately 8% of the total.
This small – but growing – share of consumer spending is something that needs your attention. Mobile e-commerce shopping will only continue to grow as smartphones and tablets become increasingly ubiquitous with everyday life. In the past, we’re covered some DIY fixes to improve your mobile site optimization, but what it really needs is TLC from a dedicated team of professionals.