Content marketing is one of the most effective ways to convey ideas to your clients and share industry news with your peers, and new research shows that industry news is an area worth examining to grow your brand.
According to The Pew Research Center’s report “The Evolving Role of News on Twitter and Facebook”, an estimated 63% of social media users get their news solely from their newsfeeds, rather than visit news outlet websites. As more users turn to social media for their news updates, there is a growing opportunity to make industry news a cornerstone of your content marketing strategy.
What do current events and your brand have in common?
According to The Content Marketing Institute…
“Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.”
…and industry news has the potential to blend seamlessly with these points.
Companies highlighting breaking news stories relevant to their industries, and making them a focal point of their content allows them to join in on the conversation while people are talking. For example, a payment processing company would benefit from covering an increase in consumer spending while a car insurance company could cover vehicle recalls across the auto industry.
By consistently releasing new and timely pieces relevant to your industry, you establish a reputation as a thought leader while attracting and retaining customers. The next step is to pair news industry pieces with SEO & SEM.
How Does SEO & SEM work?
One of the most compelling features of SEO is the ability to see what your customers are looking for. Thanks to innovations in online analytics tools, businesses can make changes as new patterns develop in customer behavior. First, we develop a keyword strategy aligned with the way your audience searches for your services. Then, we make recommendations to ensure your website’s structure, design, content, and functionality are all optimized and aligned to your customer’s buy-process. With the two in place, we go to work monitoring your web properties and making modifications to ensure quality conversions.