Local SEO Best Practices
Local SEO is becoming increasingly important for local business that want to stay competitive. An astounding 20% of Google searches contain some kind if reference to locality, including state, city, street, etc. And interestingly, Google policies are adapting in response to this notable shift. With the Penguin Updates Google integrated numerous local sites into organic search results, a highly favorable move for local businesses, making it much easier for them to rank in search engine results pages (SERPs). When it comes to developing a local SEO strategy, be sure to keep these best practices in mind.
Localize keywords: First and foremost always make sure to localize keywords by including a city name, a town name, a street, etc. Be sure to fluidly integrate these keywords throughout web content, as well as utilize them in your URL, page titles, meta description, and H1 and H2 tags.
Localize content: Of course, the golden rule of any effective SEO strategy is high quality content. However, in the case of local SEO strategy content should also be, well, locally relevant. You want to direct directly to your local audience therefore it helps to have a strong working knowledge of the local community, local events, etc. And to maximize local search potential is also helps to have a landing page for each specific city that you are working to target.
Work to develop citations: The more citations your business has, the better. Citations can essentially be described as references to your business on another business’s website. Try to get your business in local directories and also be sure to open up social media accounts, as well as a Google Places listing. Keep in mind that the Google Places listing is especially crucial as it helps to ensure that you show up in local search results.