Keep Users Coming Back with These 7 Carousel Ad Tips

It's official, Facebook Carousel Ads are extremely popular, and appear to be the go-to social media marketing tools for brands these days. Although these five-frame ads seem to be relatively straightforward, SocialTimes has a few tips to keep in mind before putting them into action.1. Always tell a story – Rather than treat a carousel ad as a product display, think of it as telling a story. Every image should be related to its predecessor and create a compelling story arch that draws in the user. 2. Start strong – The first image or video of a carousel ad sets the tone, so make sure it's a good one. Your brand is competing with a lot of other content, and a strong first impression will grab a user's attention. 3. Make users “need to complete” - Don't reveal too much information on the first and second frame. Instead, tell just enough to keep users engaged and keep them thumbing through the ad. 4. Keep it uniform – Think of your carousel ad as the acts of a play or scenes from a movie. You wouldn't replace an actor or inexplicably change the setting between, would you? Keep your images uniform to create continuation. 5. Copy is still important – Although images heavily drive carousel ads, you still need to give the caption copy a lot of thought. Weak copy is the quickest way to lose a user's attention. 6. Don't forget about branding – It's easy to get lost in the story-telling aspect of a carousel ad and forget that the ultimate goal is to promote your brand. Ensure the images and copy used remain on brand. 7. Create actionable ads – Once you gain a user's attention with your carousel ad, it's now time to convert. Strong and prominent calls to action are important and should always be linked back to relevant landing pages.Click here for more on Facebook carousel ads