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Most respectable brands with an online presence have a paid search account. However, just because an account exists doesn’t mean it automatically has a coherent strategy.PPC & AdWordsWhile SEO can drastically increase the amount of organic traffic that your website receives, PPC and AdWord campaigns are great for generating virtually instant results. In our experience, the two work hand in hand when it comes to raising companies' profiles online.PBJ’s approach puts a strong focus on measuring results and improving performance to ensure you get a maximum return on your investment. By actively monitoring your campaigns and web analytics, your company can evolve and respond to the changing needs and desires of your customers.Building an effective PPC strategyPutting together a solid PPC strategy from scratch is no easy task, but with these three tips, you’re taking a step in the right direction: