You may have noticed when you woke up the other morning that Instagram’s layout and design look much different than when you went to bed. Well, you’re not crazy, because the photo sharing giant recently implemented some changes to minimalize the user experience.
Famous for its sepia filters and blue color pallet, Instagram has now adopted a minimalistic black-and-white design. In fact, while it seems like other social media outlets redesign their interfaces almost monthly, this is the first Instagram redesign since launching more than five years ago.
“When Instagram was founded over five years ago, it was a place for you to easily edit and share photos,” Instagram’s head of design Ian Spalter recently wrote in a blog post. “Over those five years, things have changed. Instagram is now a diverse community of interests where people are sharing more photos and videos than ever before, using new tools like Boomerang and Layout, and connecting in new ways through Explore.”
Instagram’s analytics also get a facelift
According to Later, one of the biggest missing pieces of the Instagram pie is finally getting served. Instagram’s new analytics tool – known as Insights – is slated to provide much more information than previous versions, including:
- Age, geographic, and gender distribution
- Follower activity by hour
- Top posts sorted by impressions
Harness the new powers of Instagram Insights
For years, marketing professional begged Instagram for more detailed data, and it looks like they finally answered the calling. Now, marketers will have a much better illustration of the peak times to post images and take advantage of the best engagement rates.
With this type of data, marketing professionals get a detailed account of how well their content performs, and here and PBJ Marketing we’re getting excited! Also, it’s important to mention that Facebook owns Instagram, and when you pair up the analytics from both social media giants, marketing professional will be able to create the best, most targeted campaigns possible across multiple outlets.
The power of social media infrastructure
We live in a world of two-way communication and nowadays it’s more important than ever for your brand to hand a strong social media presence. Not only are your potential clients shopping for products and services with the help of Facebook, Instagram, and Twitter, they’re talking and sharing their insights with others – taking modern word-of-mouth to a whole new level.