Working with a digital marketing partner is a great idea for businesses of all sizes. The right partner can help you spend your marketing dollars more efficiently, thus saving you money. They can help you perform your tasks with greater precision and automate processes, saving you time. They’ll offer you insights and expertise that might not and cannot exist within your organization.
The key to enjoying these benefits is finding the perfect partner for your business. There are plenty of potential digital marketing partners out there but not all of them will be able to help you. Even fewer will be able to unleash your full potential. To help you get a grasp on this monumental task, we have put together five key things you must keep in mind when trying to find a partner to help you out with your digital marketing:
1. Aligned Business Goals
You’re not in business to maximize your short-term metrics. You’re in business to maximize long-term success. It’s important to find an agency who understands this. Many partners will come in and try to implement short-term strategies that give you a boost while they’re working with you to improve their own status. Look for a partner that’s willing to use data and marketing acumens to develop long-term success strategies.
Keep this in mind when a potential partner pitches incredible short-term growth goals that seem unrealistic. As the old adage goes, if something sounds too good to be true, it probably is.
2. Compatible Culture
Hiring a digital marketing partner is just like hiring an employee. If they’re not a good culture fit, you’re not going to work well together. Look for a company that you feel confident will be able to foster strong relationships throughout your company. The greater emphasis there is on collaboration the more likely you are to be successful.
3. Core Competencies
Digital marketing doesn’t work well when it’s handled piece by piece. A successful digital marketing strategy will be ingrained throughout all channels and campaigns. Therefore, you should look for a partner that’s able to help you in a wide variety of ways. Having a variety of resources to tap into for social media, content, paid advertising, user experience, SEO, and more, will allow you to develop a complete strategy instead of an unbalanced one.
4. Strong Approach
Successful digital marketing takes a great deal of creativity and intuition but it often comes down to developing the right approach. Look for partners who offer a sensible methodology for making decisions. Take the time to talk to them about what data they look at and how they plan to leverage it for your company. Great ideas and a strong sales pitch can be tempting. It’s the companies that are able to get down and dirty in the process and the data, however, that are able to drive the most consistent results.
5. Track Record
You cannot simply take a company’s word that they’ll be able to help you. In order to rest assured that you found a competent partner, take a look at their accomplishments. Do they have the right digital marketing certifications? Do they have plenty of case studies available? If they do, try reaching out to some of their clients to see what their experience working together was like. Finally, take a look at industry awards. If they’re respected enough to earn nominations or awards for their work, it’s likely that they have what it takes to help.