Home >Blog >Facebook Still Dominates Social Media… But is it Losing Momentum? Data Says So.

Facebook Still Dominates Social Media… But is it Losing Momentum? Data Says So.

Phillip Reinhardt

At PBJ Marketing, we specialize in Social Media Infrastructure. A strong social media presence is paramount to grow your brand, and we’re here to help.

In today’s interactive environment, we exchange more than business cards. We “bump” smartphones, swap Twitter handles (@pbjmarketing, FYI), “friend” on Facebook, and if we can’t find what we need – we Google it. Your customers are making connections in the same way. Not only are they buying products and services, they’re talking about them. And they’re not telling family and friends, they’re telling the entire world. Today’s social media takes word-of-mouth to an entirely new level.

The changing face of social media

It’s important for brands to have a strong presence across all social networks, but some are clearly more dominant than others.

According to a recent report from the Pew Research Center, Facebook still dominates with the unique users. Approximately 62% of all American adults holding an account. However, Facebook may have hit its saturation point, as its user base has only grown by a couple percentage points in the last few years.  

Facebook may be down, but it’s far from out. The social network still has more than double the users of its competitors (Pinterest, Instagram, LinkedIn, Twitter). In addition, Facebook seems to have anticipated this saturation and recently made major acquisitions, such as WhatsApp and Instagram, to maintain its relevance and stay ahead of users trending towards more visual social media experiences.

Where are users headed?

“The proportion of online adults who use Pinterest and Instagram has doubled since Pew Research Center first started tracking social media platform adoption in 2012,” the report said. “Some 31% of online adults use Pinterest (up from 15% in 2012) while 28% use Instagram (up from 13% in 2012).”

User engagement also spiked among small social networks, such as Instagram, Pinterest, and LinkedIn. Since September 2014, daily user engagement spiked significantly. Approximately 59% of Instagram users, 27% of Pinterest users and 22% of LinkedIn users, visit the platforms daily.

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