Whether it’s instant messaging, gaming, photo sharing, advertising, or catching up on the latest news, it seems like Facebook does it all. But the social media giant just added one more service to its arsenal, and according to Forbes magazine, it’s going to make a big splash this holiday shopping season.
With the introduction of Facebook Marketplace, the site is taking on sites like eBay and Craigslist in peer-to-peer commerce platforms. Experts argue that the end goal with Marketplace is obvious – keep users on Facebook longer to eliminate the need to visit other sites.
Facebook’s goal has some significant implications for digital marketing professionals, but perhaps most importantly is how crucial it is for brands to have a strong social media presence to ensure conversions from page to Marketplace.