Hit the Refresh Button on Your Email Marketing Efforts
With so many different outlets for digital marketing these days, you may have pushed email marketing to the backburner. However, according to data from the Direct Marketing Association, email marketing yields an average 4,300% return on investment, so you may want to turn up the heat.
But when it comes to email marketing, there’s a fine line between being efficient and getting yourself blacklisted. Marketing Land has a few tips to avoid getting blacklisted and remaining in a positive standing with current and prospective clients.
Confirm opt-ins – Users who opt-in to your email mailing list should receive a confirmation message. In doing so, only valid and engaged email address will get added to your list. Although this reduces the overall size of your list, the number of spam reports and unsubscribes will fall dramatically – yielding a healthier ROI in the future.
Validate addresses in real-time – Even though it requires the use of a third-party service, verifying email address at the time of sign-up will help you weed out hard bounces due to typos and fake email addresses.
Sunsetting – Set a time limit (based on your industry and emailing sending schedule) on how long it takes before you consider a recipient unengaged. Recipients who frequently don’t open emails or click through should be removed after a given period. Your mailing list will shrink, but you’ll improve your sending and brand reputation.
Think it’s time to hit the refresh button on your email marketing effort? PBJ Marketing is here to help.