Discussion: Twitter Introduces “Moments”

You may have noticed a recent change on Twitter, and it’s expected to have a significant impact on digital marketing strategies everywhere. The social network recently launched Moments, which helps users find the best of Twitter by simply tapping an icon, regardless of the accounts the follow. “Every day, people share hundreds of millions of Tweets,” the company said in a recent blog post. “Among them are things you can’t experience anywhere but on Twitter: conversations between world leaders and celebrities, citizens reporting events as they happen, cultural memes, live commentary on the night’s big game, and many more.” Moments is very similar to what we’ve seen on Snapchat. Numerous contributors are already partnering with Twitter, such as Bleacher Report, Buzzfeed, Mashable, MLB, NASA, New York Times, Vogue, and the Washington Port, to provide top-notch content and encourage conversations. With so many ideas, topics, and conversations compiled in one easy-to-browse format, social media strategies could see a significant shift in the near future. Tell us what you think!