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Digital Marketing: Fueled by Data, but Not Without Its Drawbacks

David Bosley

Big data is big business, and if you tap into it, you can seriously elevate your brand’s digital marketing performance.

These days, people are more willing than ever to share their personal information – from tastes in music and fashion to household income and location – allowing savvy marketing professionals to get even closer to consumers. By unlocking this information, it’s possible to enhance overall marketing activity, achieve serious results, and see high ROI.

According to Forrester Research, 44% of B2C marketers utilize big data and analytics to improve responsiveness, while 36% actively use analytics and data mining to gain greater insights to plan more relationship-driven strategies.

However, with so much critical data at their fingertips, accessing massive databases doesn’t come without its drawbacks. Finding the right information in an endless ocean of data can be like finding a needle in a pile of needles. The sheer volume of information collected requires top-notch structure, storage, accessibility, and analysis.

Harnessing data is a big undertaking, but it’s possible through various avenues, such as hiring a big data firm to deliver vetted collections of prospects and potential customers, or employing a full-time, in-house “data scientist.” Whichever option, there’s one commonality: the faster digital marketing professionals can harness insightful data, the greater their advantage in driving revenue, reducing costs, and increasing efficiency.

Big data and a new breed of digital marketers


As more brands embrace big data, it’s resulted in a type of digital marketing professional never seen before. These emerging marketing professionals not only understand the methodologies of traditional marketing, but they also apply the art of data mining and analytics for a modern approach to telling a company’s story.

What we have now is a tech-savvy, marketing hybrid that can be hard to come by, but luckily PBJ Marketing is all this and so much more. It doesn’t matter if you want to understand your customers better, take an in-depth look at the competition, or identify new trends, PBJ is all about creating deeper, more personal connection with your clients.
It all starts with collecting data, statistics, and analytics on potential customers, then we test, tweak, and shift your digital strategy to ensure you have smart and reactive solutions to achieve your brand objectives.

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