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Driving traffic to your website is one of the primary goals of any digital marketing campaign, but have you ever stopped to consider how much you actually know about your users?Users come in all shapes and sizes which can make it difficult to define them clearly. But it’s not impossible. According to TechTarget, you need to consider RFM Analysis. RFM Analysis stands from Recency, Frequency, and Monetary, and it can help paint a very clear picture of what makes your users tick.Molding Your RFM AnalysisBased on the golden rule that 80% of your business comes from 20% of your customers, RFM analysis aims to discover that drives your users to take action online. To start you need three essential tools.
With these three tools in place, you’ll be able to start looking at your audience demographics and have comfort knowing you’re making your digital marketing decisions based on correct data sets. Moving forward, you can start testing the type of content, prompts, and calls to action that work best with your target audience and make future adjustments to boost conversions.To get users coming back to your site time and time again, you need to put some serious time and effort into your website design. Here at PBJ Marketing, we know that User Experience is more than skin deep, and we know how to interpret the analytics to dive headfirst into your site’s performance while ironing out long-term goals.